{"id":3777,"date":"2018-02-14T14:29:46","date_gmt":"2018-02-14T14:29:46","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=3777"},"modified":"2023-05-02T15:42:46","modified_gmt":"2023-05-02T15:42:46","slug":"takeaways-saastr-2018","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/takeaways-saastr-2018\/","title":{"rendered":"ICYMI: Value-Packed Takeaways from SaaStr 2018"},"content":{"rendered":"<p>Born in 2012, <a href=\"https:\/\/www.saastr.com\/\" target=\"_blank\" rel=\"noopener\">SaaStr<\/a> had humble beginnings as a blog and a few answers on Quora aimed to help share <a href=\"https:\/\/twitter.com\/jasonlk?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" rel=\"noopener\">Jason M. Lemkin\u2019s<\/a> secrets to success with the next generation of great SaaS and B2B entrepreneurs.<\/p>\n<p>It quickly grew to become the largest community of SaaS founders and entrepreneurs, hosting events throughout the year \u2014 the highlight of which is <a href=\"https:\/\/www.saastr.com\/introducing-saastr-annual-2019\/\" target=\"_blank\" rel=\"noopener\">SaaStr annual<\/a>, the largest conference for cloud-based tech companies.<\/p>\n\n<h4 style=\"text-align: center;\"><em><a href=\"https:\/\/www.walkme.com\/pages\/adoption-corporate-5-ensure-successful\/?eco=adoption&amp;adin=takeaways-saastr-2018-ll01&amp;land=adoption-corporate-5-ensure-successful&amp;pitch=Customer-Care\" target=\"_blank\" rel=\"noopener\">Discover how to boost your platform\u2019s adoption today.<\/a><\/em><\/h4>\n<p>SaaStr is all about community \u2014 bringing together the leaders\u00a0of cloud technology to learn, inspire and problem solve together.<\/p>\n<p>If you couldn\u2019t make it to the festivities for SaaStr 2018, here is what you missed:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3782 size-full\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/02\/Image-uploaded-from-iOS-13-1.jpg\" alt=\"saastr conference highlights\" width=\"740\" height=\"360\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/02\/Image-uploaded-from-iOS-13-1.jpg 740w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/02\/Image-uploaded-from-iOS-13-1.jpg?resize=300,146 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n\n<h2>SaaStr 2018: We Made Some Friends<\/h2>\n<p>The cherry on top of an awesome SaaStr 2018 conference was when one of our customers stopped by our booth to give us some love.<\/p>\n<p><a href=\"https:\/\/www.alayacare.com\/\" target=\"_blank\" rel=\"noopener\">Alaya is a cloud-based software<\/a> that offers end-to-end solutions for home health care agencies. With a sophisticated solution being used remotely by their customers, training and onboarding was a primary pain point. Here is what they said about us:<\/p>\n<p><strong>\u201cWalkMe allows us to be sitting next to them and whispering best practices and advice in their ears is next level customer experience.\u201d<\/strong> Watch the full video below!<\/p>\n<iframe loading=\"lazy\" title=\"AlayaCare Testimonial at SaaStr 2018\" src=\"https:\/\/player.vimeo.com\/video\/255479479?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<h2>There Were Some Top-Notch Speakers<\/h2>\n<h3>1. Sales Hack: Believe in Your Producty<\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/alvinaantar\/\" target=\"_blank\" rel=\"noopener\">Alvina Antar<\/a>, CIO at Zuora spoke about believing in what you are selling. B2B SaaS companies should be prepared to answer the question, &#8220;<a href=\"https:\/\/www.walkme.com\/blog\/onboarded-hcm-6-countries\/\" target=\"_blank\" rel=\"noopener\">How do you use your product internally?<\/a>&#8221; Beyond just POC, seeing how the product is used in real-time has benefits for the entire company.<\/p>\n<p><strong>Key takeaway:<\/strong> Prioritize building technical, functional expertise in your own products and it will have a profound impact on your business transformation.<\/p>\n\n<h3>2. How To Make an $850M Exit<\/h3>\n<p>Making a dramatic and lucrative investment is the dream of any entrepreneur. We summarized SVP Sales &amp; Customer Engagement <a href=\"https:\/\/www.linkedin.com\/in\/kathleenlord\/\" target=\"_blank\" rel=\"noopener\">Kathy Lord\u2019s<\/a> pointers to bring you actionable gold nuggets:<\/p>\n\n<ol>\n \t<li><a href=\"https:\/\/www.walkme.com\/blog\/effective-leadership-women-walkme\/\" target=\"_blank\" rel=\"noopener\">Invest in leadership<\/a> and talent to drive revenue.<\/li>\n \t<li>Differentiate your product to increase profitability and EBITDA.<\/li>\n \t<li>Be disciplined with execution to see your capital grow.<\/li>\n<\/ol>\n<h4 style=\"text-align: center;\"><a href=\"https:\/\/www.walkme.com\/pages\/ux-corporate-2-better-ux\/?eco=adoption&amp;adin=takeaways-saastr-2018-ll01&amp;land=ux-corporate-2-better-ux&amp;pitch=Customer-Care\" target=\"_blank\" rel=\"noopener\"><strong><em>A great SaaS product deserves great user experience. Learn more here.<\/em><\/strong><\/a><\/h4>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3780\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/02\/Image-uploaded-from-iOS-1-1-1-1.jpg\" alt=\"saastr 2018\" width=\"450\" height=\"473\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/02\/Image-uploaded-from-iOS-1-1-1-1.jpg 750w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/02\/Image-uploaded-from-iOS-1-1-1-1.jpg?resize=285,300 285w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/h3>\n<h3>3. Bust these Myths About Startup Success<\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/therese-tucker-661b747\/\" target=\"_blank\" rel=\"noopener\">Therese Tucker<\/a> CEO of Blackline dropped some truth bombs, these were our favorites:<\/p>\n\n<ul>\n \t<li>Being founder doesn\u2019t make you a rockstar \u2014 <strong>focus on being humble<\/strong>. You don\u2019t need to raise funding to be successful.<\/li>\n \t<li><strong>Bootstrapping is a real strategy<\/strong> and it teaches a lot of discipline which is beneficial for long-term viability.<\/li>\n \t<li>When hiring talent, invest in the best.<strong> Good, cheap or not crazy: Pick two!<\/strong> Tucker is a fan of crazy.<\/li>\n \t<li>Women are an undervalued asset in the market. Women in tech should <strong>leverage this opportunity<\/strong>!<\/li>\n<\/ul>\n<p><\/p>\n\n<h2>Put SaaStr on Your Roster for Next Year!<\/h2>\n<p>Still wondering what SaaStr is all about? Check out this video from Mindshare, featuring our very own <a href=\"https:\/\/twitter.com\/DanAdika?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" rel=\"noopener\">Dan Adika<\/a>, and our customer, <a href=\"https:\/\/www.zuora.com\/\" target=\"_blank\" rel=\"noopener\">Zuora<\/a>.<\/p>\n<a href=\"https:\/\/www.youtube.com\/watch?v=nrLqgWVqD3w\">https:\/\/www.youtube.com\/watch?v=nrLqgWVqD3w<\/a>\n<p>If you are a SaaS company, SaaStr is the place to be! See you next year.<\/p>","protected":false},"excerpt":{"rendered":"Born in 2012, SaaStr had humble beginnings as a blog and a few answers on Quora aimed to help share<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":3781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88,89],"tags":[161,162,160,189],"class_list":["post-3777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-digital-transformation","tag-conference","tag-saas","tag-saastr","tag-wmb-cx"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ICYMI: Value-Packed Takeaways from SaaStr 2018<\/title>\n<meta name=\"description\" content=\"SaaStr 2018 brought together the cloud community to learn, inspire and problem-solve together. 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