{"id":3380,"date":"2017-12-06T17:22:25","date_gmt":"2017-12-06T17:22:25","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=3380"},"modified":"2017-12-06T17:22:25","modified_gmt":"2017-12-06T17:22:25","slug":"great-ux-balancing-act","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/great-ux-balancing-act\/","title":{"rendered":"Great UX is a Balancing Act: Here’s Why"},"content":{"rendered":"

The internet is the modern wild west. With a low barrier to entry and little restrictions, anyone can set up shop and mine for gold \u2014 from Zuckerberg to Susan, your neighbor who sells cat-shaped oven mitts on her e-commerce store.<\/p>\n

For this reason, the websites, platforms and systems we use online all have a distinctly different look and feel. The freedom of the digital world is what makes the work of a UX designer both exciting and challenging. There is so much room for innovation. Yet, at the same time, the designer must stay focused on maintaining usability for the end-user.<\/p>\n

People are creatures of habit. If every website features their scroll bar on the right side of the page, changing it could result in mass confusion \u2014 even if the change is objectively \u201cmore efficient.\u201d A UX designer must always consider<\/a> not just what the user wants, but also what they know and expect. There is a fine line between improving the design and confusing the user.<\/p>\n

The best designers understand that a balance between standardization and innovation is the key to great user experience<\/strong>.<\/p>\n

Instantly boost your product’s UX.<\/strong><\/a><\/em><\/p>\n

\"great<\/p>\n\n

1. Give Trends Time to Prove Their Worth<\/h2>\n

Trends come and go. Notice which ones add value<\/a> and which ones are nothing more than the digital equivalent of shoulder pads.<\/p>\n

Using design trends is a way for designers to capitalize on what users already know. However, not all UX trends are created equal. Just because everyone\u2019s doing it, doesn\u2019t mean you should.<\/p>\n

Don\u2019t copy bad design just because it has become standard across the web.<\/p>\n\n

2. Remember the Fundamental UX Principles<\/h2>\n

UX principles are evergreen. Unlike trends, they are the foundation of great user experience design. Empathizing with your user, for example, will never go out of style.<\/p>\n

Human psychology is the basis for many of UX\u2019s basic assumptions \u2014 after all, we are designing for people. Taking the time to understand and reflect on how the user thinks and acts will help guide powerful design<\/a>.<\/p>\n\n

\"user\n3. Emphasize Onboarding and Guidance<\/h2>\n

The more innovative a product is, the more guidance the user will need. There is a learning curve every time you introduce a new feature or a novel layout. It is the designer\u2019s responsibility to show a user the ropes.<\/p>\n

Keep this in mind when you opt for a less familiar format.<\/p>\n

Let WalkMe take care of onboarding so you can focus on innovating.<\/a>\u00a0<\/strong><\/em><\/p>\n\n

4. Apply Insights from Advanced Analytics<\/h2>\n

Knowing how your users are interacting with your product is essential to understanding and optimizing the success of your product. This is especially true for implementing innovative design patterns.<\/p>\n

With so many analytic platforms and even more metrics \u2014 ensure you are getting valuable insights by focusing on how rather than who. Heat maps, visual analytics and session recorders give you access to view the user\u2019s actions down to the last click and scroll. Build great UX by paying attention to patterns and intercepting problem areas.<\/p>\n

Pinpointing where your user got lost, became frustrated or gave up gives you a huge advantage implementing a solution.<\/p>\n

\"innovative<\/p>\n\n

5. Test Usability with Real Users<\/h2>\n

Usability testing is the best way to get feedback during the design process and ensure your product has great user experience. Conduct sessions in-person, where you can observe body language and ask follow-up questions. Remember, users don\u2019t always understand their own behavior.<\/p>\n

Whether you are improving upon tried and true design standards or creating something entirely new \u2014 the way humans interact with your product might surprise you. Come with an open mind, and remember there is always room for growth.<\/p>","protected":false},"excerpt":{"rendered":"The internet is the modern wild west. With a low barrier to entry and little restrictions, anyone can set up…<\/span>","protected":false},"author":246,"featured_media":6204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89,86],"tags":[97,184],"class_list":["post-3380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-user-experience","tag-user-experience","tag-wm-ux"],"acf":{"__coauthors":""},"yoast_head":"\n5 Design Principles to Create Great User Experience<\/title>\n<meta name=\"description\" content=\"A UX designer must always consider what the user knows and expects. 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