{"id":3152,"date":"2017-11-06T08:17:04","date_gmt":"2017-11-06T08:17:04","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=3152"},"modified":"2022-07-28T19:29:10","modified_gmt":"2022-07-28T19:29:10","slug":"beatles-relationship-customer-experience","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/beatles-relationship-customer-experience\/","title":{"rendered":"The Beatles, Relationships and Customer Experience"},"content":{"rendered":"What do innovative digital companies have in common with beloved musicians?\n\nIf we look at each song as a tapestry of musical elements \u2014 lyrics, melody, tempo \u2014 each piece is carefully woven together to create something that is more than just a \u201cproduct.\u201d Great music elicits emotion and builds a connection with listeners.\n\nFor companies, customer experience<\/a> has become more crucial than ever before. Gartner considers it as the premier competitive battlefield<\/a>, and companies who are not using digital to simplify the customer experience risk being dropped from the playlist (so to speak).\n\nWith advancements in technology, manufacturing, and artificial intelligence (AI) becoming more accessible \u2014 the way consumers relate to tech is changing. I propose that customer interactions with technology can be understood in the contexts of relationships, and not only experiences.\n\nSo to answer the question, both brands and rock stars are responsible for developing the relationship with their audience. If we look to The Greats to shed light on this aspiration \u2014 who better than the Beatles?\n\nMasters of music and lyrics, the Beatles were able to capture an aspect of relationships in few words and godly tunes. Although The Beatles’ reign preceded the advent of machine learning and automation, these “snapshots” easily apply to the relationships between people and smart machines.\n\nI\u2019ll share some examples.\nHelp<\/h2>\n