{"id":278,"date":"2013-04-10T19:06:54","date_gmt":"2013-04-10T19:06:54","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=278"},"modified":"2017-10-11T09:13:06","modified_gmt":"2017-10-11T09:13:06","slug":"view-from-the-valley-takeaways-from-the-2013-marketo-summit","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/view-from-the-valley-takeaways-from-the-2013-marketo-summit\/","title":{"rendered":"View From the Valley: Takeaways From the 2013 Marketo Summit"},"content":{"rendered":"Hey Everyone!\r\n\r\nThis week we\u2019ve been pretty busy attending the Marketo Summit in San Francisco. It\u2019s been a great experience and we\u2019re meeting tons of new faces!\r\n\r\nIf you\u2019re unfamiliar with the Marketo Summit, it\u2019s a fairly large conference discussing and analyzing marketing analytics. Many of the companies in attendance provide solutions for marketing automation and how to help blur the line between marketing and sales.\r\n\r\nAlong with seeing top Marketo executives speak on on their product roadmap, case studies, and general best practices, it was great to hear <a href=\"https:\/\/twitter.com\/jowyang\">Jeremiah Owyang<\/a> of the Altimeter Group speak about the customer journey and converging paid, owned, and earned media. Owyang spoke on how customers today are much more savvy and advanced, and thus organizations must be flexible and adapt to maintain successful marketing.\r\n\r\nAlso in attendance is LivePerson, Salesforce, Citrix, SAP, among several others.\r\n\r\nYou can follow the discussion on Twitter with <a href=\"https:\/\/twitter.com\/#!\/search\/%23mus13\">#mus13<\/a>","protected":false},"excerpt":{"rendered":"Hey Everyone! This week we\u2019ve been pretty busy attending the Marketo Summit in San Francisco. 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