{"id":2030,"date":"2017-07-10T13:56:45","date_gmt":"2017-07-10T13:56:45","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=2030"},"modified":"2022-06-29T11:46:30","modified_gmt":"2022-06-29T11:46:30","slug":"10-insightful-business-articles-june","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/10-insightful-business-articles-june\/","title":{"rendered":"10 Insightful Business Articles From June"},"content":{"rendered":"During June, we kept our eye out for articles that could give us insights into the future of work. Each of these 10 articles give us a peek of what is in store.\n

<\/h2>\n

1. The Forrester Sales Force Automation Wave Marks A New Era In Sales Technology<\/a><\/h3>\nJohn Bruno, an analyst serving application development & delivery professionals, contributed to Forrester Research\u2019s blog with this article about AI. His argument is that AI currently is not a proactive helper in many cases. But, in the future this is likely to change.\n\nInsightful Quote:\n\n\u201cWith names like Einstein and Watson making their name in the mainstream, buyers almost expect AI at this point. Every vendor has something to share with regards to AI, but few have a track record of being able to drive valuable recommendations like next best actions or offers, detect potential opportunities, and proactively determine the likelihood of winning a deal.\u201d<\/em>\n

2. Simplicity is a strategy that works.<\/a><\/h3>\nForrester Research principal analyst, Chase Cunningham, discusses in this blog post that many people view digital security in terms of fancy technology. He argues that this approach is flawed. Technology alone will not keep your organization\u2019s information secure; You have to have a strategy. As we run towards the future, the technology we use to protect ourselves and our data will change, and as a result, our strategy will need to change too.\n\nInsightful Quote:\n\n\u201cEmbracing the fact that success or failure in this space is based on how well we all do the simple, small things is where the difference is made. Simplicity is a strategy, and it works.\u201d<\/em>\n

3. What Marketers Can Learn from Hollywood<\/a><\/h3>\nHollywood isn\u2019t entertaining us by chance, we turn to Hollywood for entertainment because the best entertainment is coming from there. Gartner Research Vice President, Martin Kihn, tells businesses to look to Hollywood to learn how to entertain our audiences. Marketing, even for the most lackluster, B2B companies will need to master their entertainment capabilities if they want to grab the attention of the future customer. So what can we expect in the future workplace? The future marketing team will need to place greater emphasis on creatives and entertainers.\n\nInsightful Quote:\n\n\u201cConsumer’s\u2019 attention is not getting longer. We co-curate our lives, participating in a stream of content on our phones that \u2014 more and more, each year \u2014 does not stop. It\u2019s a simultaneous digital reality overlaid on what we used to call our lives.\u201d<\/em>\n

4. Is Your Customer Experience Program Built to Fail?<\/a><\/h3>\nGartner Research Director, Augie Ray, audaciously calls out businesses for not having a customer experience program in place. He recommends not letting each department take on their own ideas and executive of CX, and rather, create a program that puts in place a plan and way to measure CX across the organization. In the future, we can expect most organizations to have CX teams with strong influence in other departments.\n\nInsightful Quote:\n\n\u201cCX is not defined by intentions and actions but by processes, scope, focus, data, goals, and metrics. Many CX efforts and programs are not built to succeed because they neglect to recognize that difference.\u201d<\/em>\n

5. Take Naps at Work. Apologize to No One.<\/a><\/h3>\nTim Herrera, the Smarter Living Editor of the New York Times, gives us an article we can take to the boss. With data-backed insights of employee productivity<\/a>, we can justify our post-lunch snooze. In the future, it may be commonplace to see your colleagues catching some \u201cZ\u2019s\u201d at their desk knowing that power-naps help boost productivity.\n\nInsightful Quote:\n\n\u201cCompanies are suffering from tremendous productivity problems because people are stressed out\u2019 and not recovering from the workday, said Josh Bersin, principal and founder of Bersin by Deloitte. \u2018They\u2019re beginning to realize that this is their problem, and they can\u2019t just say to people, \u2018Here\u2019s a work-life balance course, go teach yourself how to manage your inbox,\u2019\u2019 Mr. Bersin said. \u2018It\u2019s way more complicated than that.”<\/em>\n

6. How Do You Define Digital Learning?<\/a><\/h3>\nWith so many software learning tools<\/a> available, each with their own way of defining digital learning, it\u2019s hard to pin down what exactly constitutes the genre and not. Are all these tools required for the modern employee to learn? Are they even effective? Josh Bersin, a leading industry analyst suggests that learning should be integrated into work. In the future, we are likely to see employees trained as they work, rather than in addition to.\n\nInsightful Quote:\n\n\u201cOur new research, \u2018High-Impact Learning Organizations, 2017,\u2019 shows the learning profession is in the middle of a minor crisis; employees give L&D a net promoter score of minus-15, not highly recommended. This likely is because the digital workplace appeared faster than expected, and it\u2019s taking time to build the next-generation solutions employees expect.\u201d<\/em>\n

7. Tech Company Founder: Train Your Software to Work With Employees<\/a><\/h3>\nPublished in Chief Learning Officer, Rephael Sweary, WalkMe co-founder and president, points out that the complexity employees face when dealing with multiple software systems can be tackled with contextual learning<\/a>. In the future, employees will be able to be trained for their specific role, directly on the software used to get the job done.\n\nInsightful Quote:\n\n\u201cIf you use traditional training, the time it takes to produce all the materials and the amount of money you invest becomes irrelevant the day you finish them. Regulation is changing daily, the capabilities of the software that the employees are using is changing daily. The way that technology is moving \u2014 the way the workplace is moving \u2014 means the current training is broken.\u201d<\/em>\n

8. Contextual Learning Could Soon Replace Traditional Learning<\/a><\/h3>\nTraining to completion just means that the trainee completed the course, not that they learned it. Contextual learning means the trainee is engaged with their learning method in the context of their real-world use. This is a much more effective method that we can expect to be widespread in the next 5-10 years.\n\nInsightful Quote:\n\n\u201cWhile this is certainly not the end of classroom training, employers should consider losing the term \u2018instructional design\u2019 and think of the future of corporate learning as \u2018strategic design.\u2019 Contextual learning has its roots in the everyday, on-the-job experience of learners.\u201d<\/em>\n

9. Introducing Digital Adoption Platforms<\/a><\/h3>\nLeading industry research firm, Constellation Research gives a preview of their work on Digital Adoption Platforms (DAPs). A DAP can transform the way organizations approach training employees and customers alike. We might see a future where organizations train their employees with the same technology they use to train new customers. After all, an efficient digital training tool shouldn\u2019t be exclusive to one or the other.\n\nInsightful Quote:\n\n\u201cA new category of software is emerging that can be integrated into applications and websites to help guide people from right within the context of the task they are trying to perform. Constellation Research refers to this category as Digital Adoption Platforms (DAPs) and organizations of all sizes are using this new type of software to coach people toward more successful adoption of applications and websites.\u201d<\/em>\n

10. Digital Business is Not Web Business; Competitive Implications<\/a><\/h3>\nAndy Mulholland, VP and Principal Analyst at Constellation Research, discusses the threat of startup technology to large and enterprise businesses. Mulholland recommends looking at digital opportunities to provide more value rather than simply putting something online. The question to ask after reading this blog is if institutions rooted in longstanding policies will be able to adapt fast enough.\n\nInsightful Quote:\n\n\u201cThe individual startups across your industry sector are shaping the new market even of they are not substantial enough to have direct impacts on your existing customers and revenues. Collectively they are educating customers to understand a wholly new business value proposition, and create a whole new market segment. A true example of white space!\u201d<\/em>","protected":false},"excerpt":{"rendered":"During June, we kept our eye out for articles that could give us insights into the future of work. Each…<\/span>","protected":false},"author":246,"featured_media":2033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[176],"class_list":["post-2030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-walkme-company-news","tag-wmb-news"],"acf":{"__coauthors":""},"yoast_head":"\n10 Insightful Business Articles From June<\/title>\n<meta name=\"description\" content=\"During June, we kept our eye out for insightful articles for the future of work. 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