{"id":18707,"date":"2024-09-24T18:00:00","date_gmt":"2024-09-24T18:00:00","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=18707"},"modified":"2024-09-25T14:00:33","modified_gmt":"2024-09-25T14:00:33","slug":"creating-enchanting-user-experiences","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/creating-enchanting-user-experiences\/","title":{"rendered":"Creating Enchanting User Experiences: The Digital Adoption Magic Continues\u2026"},"content":{"rendered":"\n

Let\u2019s kick things off with a little analogy. Remember when you bought or rented your first car or home? You weren\u2019t just looking at the specs or the price tag, right? You were feeling out the vibe, imagining yourself in that space\u2014when it clicks, it just clicks!<\/span><\/p>\n\n\n\n

Now, let\u2019s talk Harry Potter for a moment. (Shoutout to all the Potterheads! However, I promise this will all be relevant for anyone, whether you\u2019ve read the books, seen the movies, or are new to the Potterverse.) Early in the Harry Potter series, there\u2019s this powerful scene where Harry picks up his wand for the first time. The moment he holds it, everything around him lights up, like the wand is choosing him as much as he\u2019s choosing it. Just like finding the right car or home, it\u2019s not just about the wand itself\u2014it\u2019s about the connection, the feeling of \u201crightness.\u201d<\/span><\/p>\n\n\n\n

That\u2019s the kind of magic digital adoption solutions – and you, as a Digital Adoption Professional – can bring to your users. Just like Harry and his wand, the right digital adoption solutions create a magical connection for users, transforming mundane tasks into enchanting experiences. Not only do the experiences you create make everyday interactions more enjoyable, but they also have a significant impact on your organization, driving efficiency, engagement, and overall success.<\/span><\/p>\n\n\n\n

In this post, we\u2019re diving into what I like to call \u201cLevel 2\u201d of my DAP Magical series, where I explore the wonders of WalkMe and DAP.<\/span><\/p>\n\n\n\n

If you\u2019re thinking, “What\u2019s Level 2?”\u2014don\u2019t worry! You can catch up with my Level 1 blog <\/span>here<\/span><\/a>. But here\u2019s a quick recap: We explored three powerful spells\u2014Virtualis Illusionis (for creating immersive digital experiences), Automagica Efficiens (for automating and streamlining tasks), and Data Arcanum (for unlocking hidden digital insights).<\/span><\/p>\n\n\n\n

Now, let\u2019s jump into Level 2 and discover how WalkMe can take these magical experiences to the next level!<\/span><\/p>\n\n\n\n

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Tool 1: Spectreverse<\/b><\/p>\n\n\n\n

Luna Lovegood, one of the characters in Harry Potter, wears these quirky glasses called Spectrespecs. They allow her to see things others can\u2019t\u2014like when she spots Harry, even though he\u2019s supposed to be invisible. These glasses give her a whole new way of seeing the world, creating a unique and magical experience.<\/span><\/p>\n\n\n\n

Now, let\u2019s bring that magic into our work life. Whenever there\u2019s a new feature launch, a subscription discount, or even downtime on a website, users are typically greeted with static banners or emails, which are easily (and often!) overlooked!<\/span><\/p>\n\n\n\n

Enter Spectreverse\u2014the DAP version of those magical Spectrespecs (yes, I made up this term!) where we infuse a bit of creativity with our communication strategy. Instead of boring static emails, imagine using creative, interactive GIFs to engage your users right in the system where you need to share updates.<\/span><\/p>\n\n\n\n

For example, on our ServiceNow Learning website, we promoted a 50% off deal on Udemy courses. While we did have a standard banner, we also created a ShoutOut featuring a lively 50% off GIF. This ShoutOut, which included a link to subscribe and learn more about the courses, resulted in a 42% increase in subscriptions on the day it was launched. The engaging GIF and the easy access to more information made a significant impact!
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We didn\u2019t stop there. On the pages where we list the courses, we added a pop-up step with a rocket launcher GIF to illustrate how visitors can propel their careers by subscribing. This additional step grabbed further attention and encouraged users to click \u201cSubscribe Now\u201d if they missed the initial promotion. It was a fun and effective way to complement our usual emails and ensure the offer reached as many users as possible.<\/span><\/p>\n\n\n\n\n\n

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In summary, Spectreverse is all about equipping your users with their own Spectrespecs, letting them experience updates in a fresh, magical way! And for you, as Digital Adoption Professionals, it\u2019s like putting on your own Spectrespecs\u2014enabling you to rethink how you share updates and manage change with a whole new perspective.<\/span><\/p>\n\n\n\n

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Tool 2: Survey of Erised. <\/b><\/p>\n\n\n\n

Imagine a magical mirror that shows you your deepest desires. For example, in the Harry Potter series, there\u2019s a mirror called the Mirror of Erised that reveals what someone most wishes to see\u2014like when a character sees their loved ones, reflecting their innermost longings. It\u2019s all about uncovering what\u2019s truly on someone\u2019s mind.<\/span><\/p>\n\n\n\n

In the same way, understanding what our users think about our systems is essential. Developers are constantly rolling out new features, but how do we know if users actually like them? Sure, we can send out email surveys, but these often go unanswered. What if we put that \u201cmirror\u201d right into the system using in-system surveys?<\/span><\/p>\n\n\n\n

By collecting quick feedback through surveys embedded in Launchers, we can more readily get real-time insights.<\/span><\/p>\n\n\n\n

For example, when we introduced a new GenAI feature on our documentation site, we aimed to understand how users were reacting to it. To do this, we embedded a survey Launcher directly within the feature\u2019s interface, using our brand colors to ensure it matched seamlessly with the site\u2019s design.<\/span><\/p>\n\n\n\n