{"id":18417,"date":"2024-08-05T11:48:41","date_gmt":"2024-08-05T11:48:41","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=18417"},"modified":"2024-08-05T11:48:41","modified_gmt":"2024-08-05T11:48:41","slug":"areas-of-organizational-change","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/areas-of-organizational-change\/","title":{"rendered":"Areas of Organizational Change: Where to Focus Your Efforts"},"content":{"rendered":"\n<p>What are the most important areas of organizational change?&nbsp;<\/p>\n\n\n\n<p>That is \u2013 where should you focus your change management efforts?<\/p>\n\n\n\n<p>Below, we will look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which areas of an organization can \u2013 and should \u2013 be changed<\/li>\n\n\n\n<li>When they should be changed<\/li>\n\n\n\n<li>Why organizational change matters<\/li>\n\n\n\n<li>Some <a href=\"https:\/\/www.walkme.com\/blog\/4-barriers-to-organizational-change\/?t=21&amp;camp=change-blog\" target=\"_blank\" rel=\"noreferrer noopener\">barriers to organizational change<\/a><\/li>\n<\/ul>\n\n\n\n<p>And more.<\/p>\n\n\n\n<p>To start, let\u2019s find out what business areas should be the focus of organizational change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which Areas of Organizational Change Should You Focus On?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"474\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/08\/Which-Areas-of-Organizational-Change-Should-You-Focus-On__966b0bbc.jpg?w=1024&#038;h=474&#038;crop=1\" alt=\"Which Areas of Organizational Change Should You Focus On_\" class=\"wp-image-18421\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/08\/Which-Areas-of-Organizational-Change-Should-You-Focus-On__966b0bbc.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/08\/Which-Areas-of-Organizational-Change-Should-You-Focus-On__966b0bbc.jpg?resize=300,139 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/08\/Which-Areas-of-Organizational-Change-Should-You-Focus-On__966b0bbc.jpg?resize=1024,474 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In business, there are countless things that can be changed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Procedures<\/li>\n\n\n\n<li>Rules<\/li>\n\n\n\n<li>Organizational Structure<\/li>\n\n\n\n<li>Strategy<\/li>\n<\/ul>\n\n\n\n<p>To name just a few.<\/p>\n\n\n\n<p>But which ones are most important?<\/p>\n\n\n\n<p>And when does the cost outweigh the benefits?<\/p>\n\n\n\n<p>To find out, let\u2019s look at a few areas of <a href=\"https:\/\/www.walkme.com\/blog\/5-types-of-organizational-change\/\" target=\"_blank\" rel=\"noreferrer noopener\">organizational change<\/a> in more detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Business Processes<\/strong><\/h3>\n\n\n\n<p>Processes, systems, and procedures are one of the \u201ceasier\u201d areas to change.<\/p>\n\n\n\n<p>This type of change often involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establishing a new process or procedure<\/li>\n\n\n\n<li>Communicating and explaining the new process to employees<\/li>\n\n\n\n<li>Offering training when necessary<\/li>\n\n\n\n<li>Putting the procedure into practice<\/li>\n\n\n\n<li>Reinforcing that new process<\/li>\n<\/ul>\n\n\n\n<p>In some cases, these changes can be relatively simple.&nbsp;<\/p>\n\n\n\n<p>If the change involves more complex processes, though, the change could become much more involved and complex.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Organizational Culture<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.walkme.com\/blog\/what-is-organizational-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\">Organizational culture<\/a> affects business changes so it is sometimes a good idea to shift that culture.<\/p>\n\n\n\n<p>However, note that culture is often more difficult to change than, for instance, business processes.<\/p>\n\n\n\n<p>However, cultural change programs pose certain challenges:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Changing culture involves influencing and changing what people believe, their values, their philosophy, and so forth. This could easily result in resistance or negative reactions from employees<\/li>\n\n\n\n<li>The culture of an organization is usually already well-established. Intentionally changing that culture could require change campaigns that are both extensive and expensive.<\/li>\n\n\n\n<li>How do the benefits and costs compare? When a corporate culture would obstruct a certain change project, then such a change program would be warranted. However, the costs should be carefully assessed beforehand.<\/li>\n<\/ul>\n\n\n\n<p>In short, cultural changes involves changing the hearts and minds of employees.&nbsp;<\/p>\n\n\n\n<p>Such changes can certainly be profitable \u2013 and in some cases necessary. However, bear in mind that these changes may take longer and cost more than other change projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy<\/strong><\/h3>\n\n\n\n<p>Changes to organizational strategy also occur from time to time.<\/p>\n\n\n\n<p>An organization may decide to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on a new marketplace\u00a0<\/li>\n\n\n\n<li>Change its target audience<\/li>\n\n\n\n<li>Alter specific strategies, such as marketing strategies or customer experience strategies<\/li>\n<\/ul>\n\n\n\n<p>Strategy can be thought of as the \u201cguiding compass\u201d for an organization. It is the way an organization chooses to achieve its objectives.<\/p>\n\n\n\n<p>Therefore, strategic changes will often result in other <a href=\"https:\/\/www.walkme.com\/blog\/5-types-of-organizational-change\/\" target=\"_blank\" rel=\"noreferrer noopener\">organizational changes<\/a>.\u00a0<\/p>\n\n\n\n<p>Those can include everything from process changes to the introduction of new technology or departments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tools and Technology<\/strong><\/h3>\n\n\n\n<p>Today, one of the most common areas of organizational change revolves around technology.<\/p>\n\n\n\n<p>Such changes often fall under the umbrella of <a href=\"https:\/\/www.walkme.com\/glossary\/digital-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital transformation<\/a>.<\/p>\n\n\n\n<p>Digital adoption, for instance, is common in today\u2019s digitizing workplace.<\/p>\n\n\n\n<p>This process involves steps that include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adopting and implementing new technology<\/li>\n\n\n\n<li><a href=\"https:\/\/www.walkme.com\/solutions\/use-case\/employee-training\/?t=21&amp;camp=change-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Onboarding and training employees<\/a> on that technology<\/li>\n\n\n\n<li>Analyzing software usage and taking steps to maximize productivity and software ROI<\/li>\n<\/ul>\n\n\n\n<p>The adoption of new technology, of course, may have many other impacts in the workplace.<\/p>\n\n\n\n<p>Many other changes may follow introducing a new tool or technology, such as new workflows, processes, restructuring, and so on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Organizational Structure<\/strong><\/h3>\n\n\n\n<p>Another well-known organizational change is restructuring.<\/p>\n\n\n\n<p>This can take forms such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recruiting new personnel<\/li>\n\n\n\n<li>Downsizing<\/li>\n\n\n\n<li>Changing job roles, responsibilities, titles, or functions<\/li>\n<\/ul>\n\n\n\n<p>The restructuring of an organization usually has a specific aim or cause.<\/p>\n\n\n\n<p>Budget cuts or tough economic conditions, for example, may cause a company to downsize.<\/p>\n\n\n\n<p>Or a strategic change may involve the creation of a new department.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Organizational Changes Matter<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"474\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/08\/Why-Organizational-Changes-Matter_8266b0bb.jpg?w=1024&#038;h=474&#038;crop=1\" alt=\"Why Organizational Changes Matter\" class=\"wp-image-18420\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/08\/Why-Organizational-Changes-Matter_8266b0bb.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/08\/Why-Organizational-Changes-Matter_8266b0bb.jpg?resize=300,139 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/08\/Why-Organizational-Changes-Matter_8266b0bb.jpg?resize=1024,474 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The examples listed above are not exhaustive.&nbsp;<\/p>\n\n\n\n<p>But they should give a good idea about which areas an organization may choose to change.<\/p>\n\n\n\n<p>However, what benefits can be gained from making such changes?<\/p>\n\n\n\n<p>After all, as the old adage goes, \u201cIf it ain\u2019t broke, don\u2019t fix it.\u201d<\/p>\n\n\n\n<p>Though that may be true, organizational changes can provide significant benefits to an organization, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved customer lifetime value. For instance, improving the sales process or the customer experience can increase a customer&#8217;s average lifetime spend.<\/li>\n\n\n\n<li>More efficient, effective business processes. Better business processes are often less wasteful and more cost-efficient \u2013 resulting in a lower overhead for the business.<\/li>\n\n\n\n<li>Speed. In many cases, faster is usually better. For instance, more efficient software development workflows can decrease the time-to-market for new software versions.<\/li>\n\n\n\n<li>Increased organizational profitability. Ultimately, successful organizational changes improve organizational results. This can improve both top- and bottom-line margins, helping an organization to be more successful and more profitable.<\/li>\n<\/ul>\n\n\n\n<p>Change management is a deep, sophisticated discipline.<\/p>\n\n\n\n<p>The right changes can deliver massive gains and offer significant returns.<\/p>\n\n\n\n<p>However, change is not always easy \u2013 in fact, it is usually challenging.&nbsp;<\/p>\n\n\n\n<p>For this reason, effective change management is an absolute must when any business decides to make an organizational change to an area of business.<\/p>\n","protected":false},"excerpt":{"rendered":"What are the most important areas of organizational change?&nbsp; That is \u2013 where should you focus your change management efforts?<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":18419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[359],"tags":[],"class_list":["post-18417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Areas of Organizational Change: Where to Focus Your Efforts<\/title>\n<meta name=\"description\" content=\"What are the most important areas of organizational change? 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