{"id":1838,"date":"2017-06-05T10:50:20","date_gmt":"2017-06-05T10:50:20","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=1838"},"modified":"2023-05-02T15:41:56","modified_gmt":"2023-05-02T15:41:56","slug":"salespeople-crm-effectively","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/","title":{"rendered":"Are Your Salespeople Using CRM Effectively?"},"content":{"rendered":"

Using CRM effectively is an important measure of success for your sales team. <\/span><\/p>\n

Your sales staff should be talking and selling, not wasting time on tedious tasks. Staff can boost their sales with a CRM system, but only if they know how to make the most of the technology<\/a>. <\/span><\/p>\n

Making the most out of using CRM requires training your sales team to use it. Using interactive training method<\/a> is the best way to train.<\/span><\/p>\n

Instantly boost CRM\u00a0productivity using WalkMe\u2019s guidance platform. Try it for free.<\/a><\/i><\/strong><\/p>\n\n

Don’t take sales success for granted<\/b><\/h2>\n

Your business is already aware how using CRM can help staff take control of their pipeline and focus on activities that lead to sales. These potential benefits help explain why analyst firm Gartner found total spending on CRM software reached <\/span>$26.3bn in 2015<\/span>, up 12.3 per cent from $23.4bn in 2014. <\/span><\/p>\n

However, an investment in a CRM system is no guarantee of success. Firms often don\u2019t understand their system and it can become a hindrance rather than an aid. Research firm Forrester refers to a graveyard of failed CRM projects that spiral out of control and harm performance. <\/span><\/p>\n

Just over a third (35%) of CRM users <\/span>cite technology issues<\/span><\/a>, such as data problems, functional shortfalls and poor usability. The same study found that 38% of CRM users believe their problems are the result of people issues, <\/span>including slow user adoption, poor change management\u00a0and training.<\/span><\/p>\n

\"salesforce<\/p>\n\n

Guarantee your employees are using CRM effectively<\/b><\/h2>\n

What emerges is a mismatch between business aims and on-the-ground sales activity. Your CRM system should help to boost sales performance. Yet poor integration means staff waste time on non-sales activity and time-sapping tasks. You must find a way to turn this situation around and make the most of the investment in CRM.<\/span><\/p>\n\n

Maximize your CRM investment with WalkMe\u2019s step-by-step guidance. Try it today.<\/i><\/b><\/a><\/h4>\n

Traditional training methods will not work in an age where sales staff can use online services and data sources to build customer relationships. To make the most of your CRM system, your firm must adopt a proactive approach to training that uses on-demand, interactive tools.<\/span><\/p>\n

\"software<\/p>\n\n

Create an interactive approach to training<\/h3>\n

Forrester says firms must view CRM training as a continuous improvement process. Some misjudge how tough it will be to introduce new working practices for CRM. These should include new work roles and align reward structures to customer engagement.\u00a0Smart firms soften the cultural shock of CRM adoption and help employees to learn and embrace new processes.<\/span><\/p>\n

Look for a solution that can help you build an active approach to capability building. Your tool should offer on-screen, contextual guidance that is tailored to both sector and role. You must be able to adapt this guidance to the needs of each user. Employees should be able to log-on and learn while they work, and get real-time guidance as new requirements emerge. <\/span><\/p>\n

Your CRM system will only help to improve sales performance if your firm adopts a forward-looking approach to training and development. Don\u2019t rely on staid classroom-style learning. You must ensure the investment in CRM technology is supported by interactive and always-on training methods.<\/span><\/p>\n

Read more<\/a> to find out how transportation specialist, DB Schenker, uses WalkMe to shorten the upfront training period and provide real-time guidance on Oracle Sales Cloud for 6,000 users.<\/p>","protected":false},"excerpt":{"rendered":"Using CRM effectively is an important measure of success for your sales team. Your sales staff should be talking and…<\/span>","protected":false},"author":246,"featured_media":1839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89,87],"tags":[96,178],"class_list":["post-1838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-training-onboarding","tag-employee-training","tag-wmb-to"],"acf":{"__coauthors":""},"yoast_head":"\nAre Your Salespeople Using CRM Effectively?<\/title>\n<meta name=\"description\" content=\"Using CRM should help, not hurt your sales team. Discover how to ensure your salespeople are using CRM effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Your Salespeople Using CRM Effectively?\" \/>\n<meta property=\"og:description\" content=\"Using CRM should help, not hurt your sales team. Discover how to ensure your salespeople are using CRM effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/\" \/>\n<meta property=\"og:site_name\" content=\"WalkMe Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-05T10:50:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-02T15:41:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Get_More_From-Your_CRM_featured-june-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WalkMe Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/2017\/06\/Get_More_From-Your_CRM_TWITTER_FB-june-5th.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WalkMe Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/\",\"url\":\"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/\",\"name\":\"Are Your Salespeople Using CRM Effectively?\",\"isPartOf\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Get_More_From-Your_CRM_featured-june-5.jpg\",\"datePublished\":\"2017-06-05T10:50:20+00:00\",\"dateModified\":\"2023-05-02T15:41:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/b6803cf6ff5d66cf789ea833bbddfa31\"},\"description\":\"Using CRM should help, not hurt your sales team. Discover how to ensure your salespeople are using CRM effectively.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/#primaryimage\",\"url\":\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Get_More_From-Your_CRM_featured-june-5.jpg\",\"contentUrl\":\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Get_More_From-Your_CRM_featured-june-5.jpg\",\"width\":740,\"height\":360,\"caption\":\"Using CRM Effectively\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.walkme.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Training & Onboarding\",\"item\":\"https:\/\/www.walkme.com\/blog\/category\/training-onboarding\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Are Your Salespeople Using CRM Effectively?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.walkme.com\/blog\/#website\",\"url\":\"https:\/\/www.walkme.com\/blog\/\",\"name\":\"WalkMe Blog\",\"description\":\"Digital adoption & Change Management Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.walkme.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/b6803cf6ff5d66cf789ea833bbddfa31\",\"name\":\"WalkMe Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d15d25a7d13fc1ba31b0187a32b2f27936e975e166da929698db9971a322a63d?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d15d25a7d13fc1ba31b0187a32b2f27936e975e166da929698db9971a322a63d?s=96&d=monsterid&r=g\",\"caption\":\"WalkMe Team\"},\"description\":\"WalkMe pioneered the Digital Adoption Platform (DAP) for organizations to utilize the full potential of their digital assets. Using artificial intelligence, machine learning and contextual guidance, WalkMe adds a dynamic user interface layer to raise the digital literacy of all users.\",\"url\":\"https:\/\/www.walkme.com\/blog\/author\/walkme-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are Your Salespeople Using CRM Effectively?","description":"Using CRM should help, not hurt your sales team. Discover how to ensure your salespeople are using CRM effectively.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/","og_locale":"en_US","og_type":"article","og_title":"Are Your Salespeople Using CRM Effectively?","og_description":"Using CRM should help, not hurt your sales team. Discover how to ensure your salespeople are using CRM effectively.","og_url":"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/","og_site_name":"WalkMe Blog","article_published_time":"2017-06-05T10:50:20+00:00","article_modified_time":"2023-05-02T15:41:56+00:00","og_image":[{"width":740,"height":360,"url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Get_More_From-Your_CRM_featured-june-5.jpg","type":"image\/jpeg"}],"author":"WalkMe Team","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/2017\/06\/Get_More_From-Your_CRM_TWITTER_FB-june-5th.jpg","twitter_misc":{"Written by":"WalkMe Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/","url":"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/","name":"Are Your Salespeople Using CRM Effectively?","isPartOf":{"@id":"https:\/\/www.walkme.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/#primaryimage"},"image":{"@id":"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/#primaryimage"},"thumbnailUrl":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Get_More_From-Your_CRM_featured-june-5.jpg","datePublished":"2017-06-05T10:50:20+00:00","dateModified":"2023-05-02T15:41:56+00:00","author":{"@id":"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/b6803cf6ff5d66cf789ea833bbddfa31"},"description":"Using CRM should help, not hurt your sales team. Discover how to ensure your salespeople are using CRM effectively.","breadcrumb":{"@id":"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/#primaryimage","url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Get_More_From-Your_CRM_featured-june-5.jpg","contentUrl":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Get_More_From-Your_CRM_featured-june-5.jpg","width":740,"height":360,"caption":"Using CRM Effectively"},{"@type":"BreadcrumbList","@id":"https:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.walkme.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Training & Onboarding","item":"https:\/\/www.walkme.com\/blog\/category\/training-onboarding\/"},{"@type":"ListItem","position":3,"name":"Are Your Salespeople Using CRM Effectively?"}]},{"@type":"WebSite","@id":"https:\/\/www.walkme.com\/blog\/#website","url":"https:\/\/www.walkme.com\/blog\/","name":"WalkMe Blog","description":"Digital adoption & Change Management Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.walkme.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/b6803cf6ff5d66cf789ea833bbddfa31","name":"WalkMe Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d15d25a7d13fc1ba31b0187a32b2f27936e975e166da929698db9971a322a63d?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d15d25a7d13fc1ba31b0187a32b2f27936e975e166da929698db9971a322a63d?s=96&d=monsterid&r=g","caption":"WalkMe Team"},"description":"WalkMe pioneered the Digital Adoption Platform (DAP) for organizations to utilize the full potential of their digital assets. Using artificial intelligence, machine learning and contextual guidance, WalkMe adds a dynamic user interface layer to raise the digital literacy of all users.","url":"https:\/\/www.walkme.com\/blog\/author\/walkme-team\/"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/walkme.com\/blog\/salespeople-crm-effectively\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Are Your Salespeople Using CRM Effectively?","url":"http:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.walkme.com\/blog\/salespeople-crm-effectively\/"},"thumbnailUrl":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Get_More_From-Your_CRM_featured-june-5.jpg","image":{"@type":"ImageObject","url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Get_More_From-Your_CRM_featured-june-5.jpg"},"articleSection":"Digital Transformation","author":[{"@type":"Person","name":"WalkMe Team"}],"creator":["WalkMe Team"],"publisher":{"@type":"Organization","name":"WalkMe Blog","logo":""},"keywords":["employee training","wmb-to"],"dateCreated":"2017-06-05T10:50:20Z","datePublished":"2017-06-05T10:50:20Z","dateModified":"2023-05-02T15:41:56Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Are Your Salespeople Using CRM Effectively?\",\"url\":\"http:\\\/\\\/www.walkme.com\\\/blog\\\/salespeople-crm-effectively\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.walkme.com\\\/blog\\\/salespeople-crm-effectively\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.walkme.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/06\\\/Get_More_From-Your_CRM_featured-june-5.jpg\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.walkme.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/06\\\/Get_More_From-Your_CRM_featured-june-5.jpg\"},\"articleSection\":\"Digital Transformation\",\"author\":[{\"@type\":\"Person\",\"name\":\"WalkMe Team\"}],\"creator\":[\"WalkMe Team\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WalkMe Blog\",\"logo\":\"\"},\"keywords\":[\"employee training\",\"wmb-to\"],\"dateCreated\":\"2017-06-05T10:50:20Z\",\"datePublished\":\"2017-06-05T10:50:20Z\",\"dateModified\":\"2023-05-02T15:41:56Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/walkme.com\/p.js"},"lang":"en","translations":{"en":1838},"jetpack_featured_media_url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Get_More_From-Your_CRM_featured-june-5.jpg","featured_image_src":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Get_More_From-Your_CRM_featured-june-5.jpg","featured_image_src_square":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/06\/Get_More_From-Your_CRM_featured-june-5.jpg","author_info":{"display_name":"WalkMe Team","author_link":"https:\/\/www.walkme.com\/blog\/author\/walkme-team\/"},"jetpack_sharing_enabled":true,"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/posts\/1838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/users\/246"}],"replies":[{"embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/comments?post=1838"}],"version-history":[{"count":0,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/posts\/1838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/media\/1839"}],"wp:attachment":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/media?parent=1838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/categories?post=1838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/tags?post=1838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}