{"id":18279,"date":"2024-07-26T08:09:11","date_gmt":"2024-07-26T08:09:11","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=18279"},"modified":"2024-07-26T08:09:11","modified_gmt":"2024-07-26T08:09:11","slug":"organizational-maturity-model","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/organizational-maturity-model\/","title":{"rendered":"What Is an Organizational Maturity Model? (3 Examples)"},"content":{"rendered":"\n<p>An organizational maturity model, a capability maturity model, is a tool that can be used to inform decision-making, offer strategic insights, and much more.<\/p>\n\n\n\n<p>Below, we will learn what an organizational model is, what they are used for, and how they can improve organizational performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is an Organizational Maturity Model?<\/strong><\/h2>\n\n\n\n<p>In a business context, a maturity model is a tool, such as a scale, describing organizational capabilities.<\/p>\n\n\n\n<p>There is a wide range of maturity models that can be used to assess capabilities in various areas.<\/p>\n\n\n\n<p>These models can measure areas such as:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"505\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/These-models-can-measure-areas-such-as__66a35959.jpg?w=1024&#038;h=505&#038;crop=1\" alt=\"These models can measure areas such as_\" class=\"wp-image-18281\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/These-models-can-measure-areas-such-as__66a35959.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/These-models-can-measure-areas-such-as__66a35959.jpg?resize=300,148 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/These-models-can-measure-areas-such-as__66a35959.jpg?resize=1024,505 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Change management maturity<\/li>\n\n\n\n<li><a href=\"https:\/\/www.walkme.com\/blog\/what-is-digital-maturity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital maturity<\/a><\/li>\n\n\n\n<li>Finance maturity<\/li>\n\n\n\n<li>HR maturity<\/li>\n\n\n\n<li>Project management maturity<\/li>\n\n\n\n<li>Organizational effectiveness<\/li>\n<\/ul>\n\n\n\n<p>Generally speaking, each maturity model measures a target business function within a scale that trends from least capable to most capable.<\/p>\n\n\n\n<p>Here is an example of how these models rate maturity:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"474\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/Here-is-an-example-of-how-these-models-rate-maturity__4666a359.jpg?w=1024&#038;h=474&#038;crop=1\" alt=\"Here is an example of how these models rate maturity_\" class=\"wp-image-18282\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/Here-is-an-example-of-how-these-models-rate-maturity__4666a359.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/Here-is-an-example-of-how-these-models-rate-maturity__4666a359.jpg?resize=300,139 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/Here-is-an-example-of-how-these-models-rate-maturity__4666a359.jpg?resize=1024,474 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informal. At this stage of a maturity model, the organization has little to no capabilities. When new projects or processes are implemented in the discipline in question, teams typically \u201cplay it by ear.\u201d Results, therefore, are usually inconsistent and under par.<\/li>\n\n\n\n<li>Emerging. This level refers to the lowest level of competency. Typically, at this stage, competencies and consistent practices are beginning to emerge, though they are not usually implemented or standardized across the organization.<\/li>\n\n\n\n<li>Integrated. The third level in many models integrates capabilities, standardized processes, defined best practices, and so forth. Organizations at this level have begun to codify and ensure that best practices are implemented throughout the organization.<\/li>\n\n\n\n<li>Strategic. At this point, the fourth level of an organizational maturity model, businesses have aligned processes with organizational strategy. These practices are implemented consistently across the organization and managed quantitatively.<\/li>\n\n\n\n<li>Fully optimized. Business functions that reach the highest and final maturity level have achieved full competency, standardized best practices across the organization, integrated the business function into the organization\u2019s overall strategy, and are undergoing continuous improvement. Fully optimized processes are much more profitable and deliver tangible impacts to the bottom line.<\/li>\n<\/ul>\n\n\n\n<p>Since virtually any business capability can be measured on such scales, it is no surprise that there are so many maturity models available.<\/p>\n\n\n\n<p>Many of these are designed to assess individual business functions or capabilities, such as <a href=\"https:\/\/www.walkme.com\/glossary\/change-management\/?t=21&amp;camp=change-blog\" target=\"_blank\" rel=\"noreferrer noopener\">change management<\/a> or specific digital capabilities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Examples of Digital Organizational Maturity Models<\/strong><\/h2>\n\n\n\n<p>Let\u2019s look at a few examples of digital maturity models to better understand how organizational maturity models are applied in practice.<\/p>\n\n\n\n<p>Generally speaking, digital maturity refers to an organization\u2019s digital capabilities.<\/p>\n\n\n\n<p>However, since \u201cdigital capabilities\u201d is such a broad concepts, most models cover specific business activities, such as digital marketing or digital transformation. Though there are a wide variety of models, each with their own scales and stages, the vast majority adhere to the same general framework.<\/p>\n\n\n\n<p>For instance, a <a href=\"https:\/\/www.walkme.com\/blog\/what-is-digital-maturity\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital transformation maturity<\/a> model created by Justin Grossman, CEO of Meltmedia, consists of four stages that align closely with those covered above:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incidental is the lowest level, where digital transformation occurs by accident<\/li>\n\n\n\n<li>Intentional is the next stage, and at this stage, companies intentionally carry out activities that support digital transformation<\/li>\n\n\n\n<li>Integrated, the third stage, refers to those companies that strategically implement <a href=\"https:\/\/www.walkme.com\/glossary\/digital-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital transformation<\/a><\/li>\n\n\n\n<li>Optimized is the final stage, and these are companies that have fully integrated digital transformation into business systems, processes, strategies, and the company culture<\/li>\n<\/ul>\n\n\n\n<p>Another example of such a specialized digital maturity model is <a href=\"https:\/\/digitalmaturitybenchmark.withgoogle.com\/en\/advertisers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google\u2019s digital maturity scale<\/a>.<\/p>\n\n\n\n<p>This scale maps out an organization\u2019s digital marketing maturity in four stages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nascent refers to campaigns that mostly leverage external data and buys, and only have limited links to sales<\/li>\n\n\n\n<li>Emerging leverages owned data with single-channel optimization and testing<\/li>\n\n\n\n<li>Connected integrates data across channels and can demonstrate ROI or sales proxies<\/li>\n\n\n\n<li>Multi-moment executes dynamically across several channels and optimizes toward business outcomes<\/li>\n<\/ul>\n\n\n\n<p>Another digital maturity model, created by Forrester, <a href=\"https:\/\/hootsuite.com\/resources\/forrester-the-digital-maturity-model-5-0\" target=\"_blank\" rel=\"noreferrer noopener\">the Digital Maturity Model 5.0<\/a>, consists of four components or dimensions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Culture, which should drive innovation and ensure that employees can use digital technology effectively<\/li>\n\n\n\n<li>Technology, which should be adopted and used fully<\/li>\n\n\n\n<li>Organization, which should support <a href=\"https:\/\/www.walkme.com\/blog\/digital-strategy\/?t=21&amp;camp=change-blog\" target=\"_blank\" rel=\"noreferrer noopener\">digital strategy<\/a>, governance, and execution<\/li>\n\n\n\n<li>Insights, which determine how well a company can measure and utilize data<\/li>\n<\/ul>\n\n\n\n<p>These four dimensions, in turn, are used to determine an organization\u2019s digital maturity level. Like the models covered above, Forrester\u2019s model measures digital maturity from least capable to most capable.<\/p>\n\n\n\n<p>Their model consists of four stages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skeptics ignore digital<\/li>\n\n\n\n<li>Adopters adopt digital, but are stuck using conventional practices<\/li>\n\n\n\n<li>Collaborators cooperate, but do not fully leverage insights to drive decisions<\/li>\n\n\n\n<li>Differentiators demonstrate ad hoc excellence<\/li>\n<\/ul>\n\n\n\n<p>Forrester also includes recommended strategies for each stage. Skeptics, for instance, will need to disrupt their existing practices in order to ascend to the next level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>The digital maturity models covered here are only a few of the many organizational maturity models that are in use today.<\/p>\n\n\n\n<p>Companies that are interested in <a href=\"https:\/\/www.walkme.com\/blog\/5-types-of-organizational-change\/\" target=\"_blank\" rel=\"noreferrer noopener\">organizational change<\/a> and business transformation would do well to learn more about these types of models.<\/p>\n\n\n\n<p>For more information on maturity models, read our articles on change management maturity and change management capability.<\/p>\n","protected":false},"excerpt":{"rendered":"An organizational maturity model, a capability maturity model, is a tool that can be used to inform decision-making, offer strategic<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":18280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[359],"tags":[],"class_list":["post-18279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is an Organizational Maturity Model? 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