{"id":18245,"date":"2024-07-25T08:07:57","date_gmt":"2024-07-25T08:07:57","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=18245"},"modified":"2024-07-25T08:07:57","modified_gmt":"2024-07-25T08:07:57","slug":"reinforcing-change","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/reinforcing-change\/","title":{"rendered":"Reinforcing Change: All Your Questions Answered"},"content":{"rendered":"\n<p>Reinforcing change is an essential stage in change management models.<\/p>\n\n\n\n<p>It may seem like a small thing, but reinforcement can make or break your program.<\/p>\n\n\n\n<p>Below, we\u2019ll answer many top questions about change management, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What \u201creinforcing change\u201d means<\/li>\n\n\n\n<li>Why reinforcement matters<\/li>\n\n\n\n<li>How and when to reinforce change<\/li>\n<\/ul>\n\n\n\n<p>And so on.<\/p>\n\n\n\n<p>Let\u2019s start with the most basic question\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Does \u201cReinforcing Change\u201d Mean?<\/strong><\/h2>\n\n\n\n<p>Reinforcing change is a process in change management.<\/p>\n\n\n\n<p>Its purpose is to sustain change \u2013 to maintain it even after the change program is complete.<\/p>\n\n\n\n<p>Many leaders in the field recognize reinforcement as an essential part of every change process.<\/p>\n\n\n\n<p>It is included, for instance, in popular change models such as the <a href=\"https:\/\/www.walkme.com\/blog\/adkar\/\" target=\"_blank\" rel=\"noreferrer noopener\">ADKAR<\/a> framework and <a href=\"https:\/\/www.walkme.com\/blog\/kotter-change-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">John Kotter\u2019s 8-Step change model<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Reinforce Change?<\/strong><\/h2>\n\n\n\n<p>Reinforcing change is necessary to make sure a change actually sticks.<\/p>\n\n\n\n<p>Without reinforcement, your target audience \u2013 such as employees or managers \u2013 may revert to the old ways of doing things.<\/p>\n\n\n\n<p>Reverting old habits is common because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People prefer what is familiar, comfortable, and easy<\/li>\n\n\n\n<li>Those who resisted change may continue to <a href=\"https:\/\/www.walkme.com\/blog\/change-6-strategies-overcome-resistance\/\" target=\"_blank\" rel=\"noreferrer noopener\">resist change<\/a>, even after the project is complete<\/li>\n\n\n\n<li>If the project requires extensive <a href=\"https:\/\/www.walkme.com\/glossary\/employee-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">employee training<\/a> \u2013 or if people are less involved \u2013 then people may actually forget what needs to be done<\/li>\n<\/ul>\n\n\n\n<p>In short, if you don\u2019t reinforce change, all your hard work may vanish.<\/p>\n\n\n\n<p>To counteract these problems, it\u2019s necessary to create mechanisms and systems that help your change become the new status quo.<\/p>\n\n\n\n<p>Below, we will discuss such systems in more detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who Reinforces Change?<\/strong><\/h2>\n\n\n\n<p>Developing a strong system for reinforcement is crucial.<\/p>\n\n\n\n<p>In that mechanism, you can assign reinforcement tasks to different parties, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The core change team<\/li>\n\n\n\n<li>Change champions or change advocates<\/li>\n\n\n\n<li>Employees themselves<\/li>\n\n\n\n<li>Business leaders and executives<\/li>\n\n\n\n<li>Or even automated systems and software<\/li>\n<\/ul>\n\n\n\n<p>The key in developing successful change programs is less about <em>who<\/em> reinforces change, but more about <em>how<\/em> you do it. And whether it is effective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When Is the Best Time to Reinforce Change?<\/strong><\/h2>\n\n\n\n<p>Typically, change models reinforce change at the end of a change project.<\/p>\n\n\n\n<p>During a change project, employees, managers, and change practitioners are still involved in the change.<\/p>\n\n\n\n<p>They are constantly reminded of the change, so reinforcement is often unnecessary.<\/p>\n\n\n\n<p>However, after project completion, many business leaders may falsely feel that the project is complete.<\/p>\n\n\n\n<p>For this reason, established change frameworks make reinforcement the final step in their project.<\/p>\n\n\n\n<p>However, <a href=\"https:\/\/www.prosci.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Prosci<\/a> advises using reinforcement techniques throughout your change project \u2026 right from the start.<\/p>\n\n\n\n<p>Celebrating small successes early on can build momentum and maximize your chances of success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Do You Reinforce Change?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"474\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/How-Do-You-Reinforce-Change__566a2074.jpg?w=1024&#038;h=474&#038;crop=1\" alt=\"How Do You Reinforce Change_\" class=\"wp-image-18247\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/How-Do-You-Reinforce-Change__566a2074.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/How-Do-You-Reinforce-Change__566a2074.jpg?resize=300,139 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/How-Do-You-Reinforce-Change__566a2074.jpg?resize=1024,474 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Reinforcing change can take different forms, depending on your circumstances.<\/p>\n\n\n\n<p>Here are some methods for creating systematic reinforcement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Celebrate Wins \u2013 Recognition, awards, contests, and gamification are good ways to reward people for making progress.<\/li>\n\n\n\n<li>Accountability Systems \u2013 Regular, open audits of progress can serve as constant reminders of change, responsibility, and accountability.<\/li>\n\n\n\n<li>Automated Reinforcement \u2013 Smart use of digital technology can help you automate many reinforcement mechanisms, through digital training platforms, <a href=\"https:\/\/www.walkme.com\/blog\/employee-onboarding-manual\/?t=21&amp;camp=change\" target=\"_blank\" rel=\"noreferrer noopener\">employee onboarding<\/a> systems, and so on.<\/li>\n<\/ul>\n\n\n\n<p>The key to success is to test a few different methods, then find ones that work best in your situation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Do You Know It\u2019s Working?<\/strong><\/h2>\n\n\n\n<p>Every change initiative should be closely monitored.<\/p>\n\n\n\n<p>Chances are, you are already tracking metrics across a variety of areas. These metrics can tell you what is working \u2026 and what areas are slowing.<\/p>\n\n\n\n<p>Measure your change initiative with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feedback \u2013 Regularly collect feedback from your employees to understand their perspective. This can offer insight into what needs fixing.<\/li>\n\n\n\n<li>Data and Analytics \u2013 Data and analytics, in the case of <a href=\"https:\/\/www.walkme.com\/blog\/software-adoption\/\" target=\"_blank\" rel=\"noreferrer noopener\">software adoption<\/a>, for example, can tell you what functions are slowing or reverting. This information can help you create appropriate reinforcement mechanisms.<\/li>\n\n\n\n<li>Metrics \u2013 Key performance indicators (KPIs) are targets that must be met during your change program. Lagging KPIs can help you reinforce when and where it\u2019s needed.<\/li>\n<\/ul>\n\n\n\n<p>However, don\u2019t wait on data to start celebrating wins and reinforcing change.<\/p>\n\n\n\n<p>Use data to analyze the health of your program, and follow where it leads.<\/p>\n\n\n\n<p>But start reinforcing as soon as possible in order to build and maintain momentum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are a Few Best Practices for Reinforcing Change?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"474\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/a-Few-Best-Practices-for-Reinforcing-Change_6066a207.jpg?w=1024&#038;h=474&#038;crop=1\" alt=\"a Few Best Practices for Reinforcing Change\" class=\"wp-image-18248\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/a-Few-Best-Practices-for-Reinforcing-Change_6066a207.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/a-Few-Best-Practices-for-Reinforcing-Change_6066a207.jpg?resize=300,139 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/a-Few-Best-Practices-for-Reinforcing-Change_6066a207.jpg?resize=1024,474 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here are a few final tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fit your reinforcement tactics to your company culture. Every company has a different work culture, so your reinforcement techniques should fit your culture. Amazon, for instance, is known as a competitive, fast-paced work environment. What works there wouldn\u2019t suit a more relaxed workplace.<\/li>\n\n\n\n<li>Focus on what\u2019s meaningful to employees. Rewards should add meaning and value to an employee, otherwise it won\u2019t carry much weight. If you use games or other <a href=\"https:\/\/www.walkme.com\/blog\/7-change-management-exercises\/\" target=\"_blank\" rel=\"noreferrer noopener\">change management exercises<\/a>, for instance, find out what types of rewards or recognition would be most meaningful, then implement those.<\/li>\n\n\n\n<li>Personalize whenever and wherever possible. Ultimately, change management is about the individual. The more you can personalize your reinforcement \u2013 even with one-on-one recognition \u2013 the more successful your reinforcement efforts. Consider, for example, ways to personalize rewards for individuals, and monitor results.<\/li>\n\n\n\n<li>Balance supportive tactics against stricter approaches. A reward is positive reinforcement, while penalties are negative. Accountability systems and audits are effective, but they should be balanced with positive reinforcement, such as rewards, recognition, and praise.<\/li>\n<\/ul>\n\n\n\n<p>These are a few ways that you get better results when reinforcing change.<\/p>\n","protected":false},"excerpt":{"rendered":"Reinforcing change is an essential stage in change management models. It may seem like a small thing, but reinforcement can<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":18246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[359],"tags":[],"class_list":["post-18245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reinforcing Change: All Your Questions Answered<\/title>\n<meta name=\"description\" content=\"Reinforcing change can make or break your change program. 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