{"id":17785,"date":"2024-07-02T07:30:12","date_gmt":"2024-07-02T07:30:12","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=17785"},"modified":"2024-07-02T07:30:12","modified_gmt":"2024-07-02T07:30:12","slug":"business-value","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/fr\/business-value\/","title":{"rendered":"Qu\u2019est-ce que la business value ?"},"content":{"rendered":"\n
La business value est un concept qui fait r\u00e9f\u00e9rence \u00e0 la valeur totale d\u2019une entreprise. Les entreprises qui int\u00e8grent cette notion de business value dans leur strat\u00e9gie de gestion et de d\u00e9veloppement peuvent b\u00e9n\u00e9ficier de nombreux avantages, tels que la cr\u00e9ation d\u2019une culture d\u2019entreprise forte et l\u2019am\u00e9lioration de leur image de marque.<\/p>\n\n\n\n
D\u00e9couvrez en quoi consiste exactement la business value ainsi que l\u2019importance de savoir la mesurer afin d\u2019augmenter les performances de votre entreprise.<\/p>\n\n\n\n
Qu\u2019est-ce que la business value ?<\/h2>\n\n\n\n
La business value est une notion qui fait r\u00e9f\u00e9rence \u00e0 la valeur totale d\u2019une entreprise. Plut\u00f4t que d\u2019\u00e9valuer une entreprise uniquement sur sa valeur financi\u00e8re (chiffre d’affaires, rentabilit\u00e9, actifs, etc.), la business value englobe l\u2019ensemble des \u00e9l\u00e9ments tangibles et intangibles qui constituent la valeur d\u2019une soci\u00e9t\u00e9.<\/p>\n\n\n\n
Les \u00e9l\u00e9ments tangibles de la business value<\/h3>\n\n\n\n
Les \u00e9l\u00e9ments tangibles sont ceux qui peuvent \u00eatre facilement mesur\u00e9s et quantifi\u00e9s \u00e0 l\u2019aide de chiffres. Il s\u2019agit de la valeur financi\u00e8re de l\u2019entreprise.<\/p>\n\n\n\n
Parmi les principaux \u00e9l\u00e9ments tangibles qui constituent la business value d\u2019une soci\u00e9t\u00e9, nous pouvons citer :<\/p>\n\n\n\n
\n
Le chiffre d\u2019affaires,<\/li>\n\n\n\n
Les actifs d\u00e9tenus,<\/li>\n\n\n\n
Les b\u00e9n\u00e9fices,<\/li>\n\n\n\n
Le retour sur investissement,<\/li>\n\n\n\n
Les marges r\u00e9alis\u00e9es,<\/li>\n\n\n\n
Les parts de march\u00e9,<\/li>\n\n\n\n
Etc.<\/li>\n<\/ul>\n\n\n\n
La valeur financi\u00e8re d\u2019une soci\u00e9t\u00e9 est un indicateur indispensable pour les parties prenantes qui souhaitent maximiser le rendement et la croissance, tels que les dirigeants, les actionnaires et les investisseurs.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Les \u00e9l\u00e9ments intangibles de la business value<\/h3>\n\n\n\n
Les \u00e9l\u00e9ments intangibles qui constituent la business value d\u2019une soci\u00e9t\u00e9 sont abstraits, difficiles \u00e0 mesurer et tr\u00e8s rarement quantifiables \u00e0 l\u2019aide de chiffres.<\/p>\n\n\n\n
Voici quelques exemples d\u2019\u00e9l\u00e9ments intangibles qui constituent la business value d\u2019une soci\u00e9t\u00e9 :<\/p>\n\n\n\n
\n
La valeur pour les clients<\/strong>\u00a0: il s\u2019agit de la valeur que l’entreprise apporte \u00e0 ses clients, c\u2019est-\u00e0-dire la qualit\u00e9 des produits et\/ou services propos\u00e9s, la fiabilit\u00e9 ou encore la satisfaction client,<\/li>\n\n\n\n
La valeur pour les employ\u00e9s<\/strong>\u00a0: il s\u2019agit de la valeur que l\u2019entreprise apporte \u00e0 ses employ\u00e9s au travers de la r\u00e9mun\u00e9ration, des avantages sociaux ou encore de la formation,<\/li>\n\n\n\n
La valeur sociale<\/strong>\u00a0: il s\u2019agit de la valeur que l\u2019entreprise apporte \u00e0 la soci\u00e9t\u00e9 dans son ensemble par le biais d\u2019activit\u00e9s qui, par exemple, encouragent le d\u00e9veloppement durable ou qui favorisent l\u2019emploi des personnes handicap\u00e9es,<\/li>\n\n\n\n
La valeur d\u2019innovation<\/strong>\u00a0: il s\u2019agit de la valeur cr\u00e9\u00e9e par l\u2019entreprise en d\u00e9veloppant des produits et des services innovants.<\/li>\n<\/ul>\n\n\n\n
Ces \u00e9l\u00e9ments intangibles jouent un r\u00f4le tout aussi important que les \u00e9l\u00e9ments tangibles pour le d\u00e9veloppement et la p\u00e9rennit\u00e9 d\u2019une entreprise.<\/p>\n\n\n\n
Par exemple, la valeur sociale est essentielle pour les entreprises qui souhaitent d\u00e9velopper une image de marque positive aupr\u00e8s du grand public. La valeur d\u2019innovation, quant \u00e0 elle, permet \u00e0 l\u2019entreprise de rester comp\u00e9titive sur son march\u00e9 et de s\u2019adapter rapidement aux \u00e9volutions.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Comment mesurer la business value d\u2019une entreprise ?<\/h2>\n\n\n\n
La mesure de la business value d\u2019une entreprise n\u00e9cessite un travail d\u2019investigation complexe afin d’analyser l’ensemble des \u00e9l\u00e9ments tangibles et intangibles qui la constituent.<\/p>\n\n\n\n
Il est \u00e9galement important de pr\u00e9ciser que la business value peut uniquement \u00eatre estim\u00e9e avec un degr\u00e9 d’incertitude plus ou moins important en raison de la nature abstraite des \u00e9l\u00e9ments intangibles.<\/p>\n\n\n\n
Il reste malgr\u00e9 tout important de mesurer la business value en identifiant l\u2019ensemble des proc\u00e9d\u00e9s et des m\u00e9thodes qui impactent chaque dimension de la valeur (financi\u00e8re, sociale, client, etc.).<\/p>\n\n\n\n
Une fois ce travail effectu\u00e9, l\u2019entreprise est en mesure de d\u00e9terminer ses forces et ses faiblesses et d\u2019apporter des changements pertinents afin d\u2019am\u00e9liorer ses performances. L\u2019objectif final de l\u2019entreprise est de cr\u00e9er un maximum de business value en adoptant des mesures efficaces pour chaque dimension qui la constitue.<\/p>\n","protected":false},"excerpt":{"rendered":"La business value est un concept qui fait r\u00e9f\u00e9rence \u00e0 la valeur totale d\u2019une entreprise. Les entreprises qui int\u00e8grent cette…<\/span>","protected":false},"author":246,"featured_media":17791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[390],"tags":[],"class_list":["post-17785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":{"__coauthors":""},"yoast_head":"\nQu\u2019est-ce que la business value? - WalkMe<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez en quoi consiste exactement la business value ainsi que l\u2019importance de savoir la mesurer afin d\u2019augmenter les performances de votre entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.walkme.com\/blog\/fr\/business-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u2019est-ce que la business value? 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