{"id":1731,"date":"2017-05-17T15:11:37","date_gmt":"2017-05-17T15:11:37","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=1731"},"modified":"2023-05-02T15:41:51","modified_gmt":"2023-05-02T15:41:51","slug":"digital-adoption-platforms-report","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/digital-adoption-platforms-report\/","title":{"rendered":"New Digital Adoption Platform Report from Leading Analyst"},"content":{"rendered":"<a href=\"https:\/\/www.walkme.com\/blog\/best-practices-for-employee-productivity\/\" target=\"_blank\" rel=\"noopener\">Employee productivity<\/a> and <a href=\"https:\/\/www.walkme.com\/blog\/best-digital-customer-experience\/\" target=\"_blank\" rel=\"noopener\">customer experience<\/a> can be negatively impacted by the sheer number of digital applications employed by any one business.\n\nSilicon Valley\u2019s leading technology research and advisory firm, Constellation, has released a report addressing this issue and points to the emerging technology, <a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\">Digital Adoption Platforms (DAPs)<\/a> as the solution.\n\n<em>\u201cBIG IDEA: Digital Adoption Platforms, A New Breed of Software Helps Improve User Adoption of New Technologies\u201d<\/em> was written by <a href=\"https:\/\/www.constellationr.com\/users\/alan-lepofsky\" target=\"_blank\" rel=\"noopener noreferrer\">Alan Lepofsky<\/a>, Vice President and Principal Analyst at Constellation Research, with Content Editors, <a href=\"https:\/\/www.constellationr.com\/users\/r-ray-wang\" target=\"_blank\" rel=\"noopener noreferrer\">R \u201cRay\u201d Wang<\/a> and <a href=\"https:\/\/www.constellationr.com\/users\/courtney-sato\" target=\"_blank\" rel=\"noopener noreferrer\">Courtney Sato<\/a>.\n\nDownload your full copy of the report for free:\n\n\n<h2>The Need for Digital Adoption Platforms<\/h2>\nThe report discusses two instances where adoption is important for a business: employee productivity and customer experience.\n<h3>The Employee\u2019s User Experience<\/h3>\nEmployees may be logging into multiple systems just for communication, from email and messaging apps, to project management tools and shared documents. There are many position- and department-specific applications to manage customers, analytics, development, and other business functions. Add on top the administrative systems such as HR platforms that are only used for rare, yet crucial, tasks like performance reviews and vacation requests.\n\nAll of these play important roles in the digital workplace, but together can quickly overwhelm the modern employee.\n<h3>The Customer\u2019s User Experience<\/h3>\nCustomers also face digital adoption complexity when engaging with brands. In addition to a brand\u2019s owned website, social media has spread information and engagement across multiple platforms. Shopping may occur on one or multiple websites, with support hosted in a different system. Each separated system makes the user experience a degree more complex.\n\nIn a hyper-competitive digital marketplace, the complexity of engaging with a brand can discourage customer experience. Competitors are, after all, just one simple click away.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1735 size-full\" title=\"Digital Adoption Platform\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/1.png\" alt=\"Digital Adoption Platform\" width=\"740\" height=\"216\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/1.png 740w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/1.png?resize=300,88 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\n<p style=\"text-align: center;\"><strong><em><a href=\"https:\/\/www.walkme.com\/pages\/improve-cx\/?eco=cx&amp;adin=digital-adoption-platforms-report-ll02&amp;land=improve-cx&amp;pitch=Customer-Care\" rel=\"\">WalkMe&#8217;s DAP keeps customers engaged and focused. Try it today. <\/a><\/em><\/strong><\/p>\n\n<h2>User Experience Issues Impede Software Adoption<\/h2>\nThe report identifies four user experience issues that impede software adoption.\n<ol>\n \t<li>\u201cYet another tool syndrome\u201d<\/li>\n \t<li>Inconsistent experiences across devices<\/li>\n \t<li>Confusing (or ignored) software updates<\/li>\n \t<li>Personalization and customization complexity<\/li>\n<\/ol>\nYou might notice that all of these happen to stem from the benefits of flexible and fast-evolving systems floating in our revered Cloud.\n\nThis is not to say anything negative about the platforms, applications, and systems businesses use to make and save more money. The user experience issues found in Constellation\u2019s research are simply consequences of using the latest and greatest technology.\n\nThere are few precedents for how the internet should look, be structured and behave. The result is a variety of experiences the user must\u00a0adapt to which challenges true adoption.\n<h2>How Digital Adoption Platforms Work<\/h2>\nAccording to Constellation\u2019s research, DAPs solve the user experience issue when they include four key characteristics: seamlessness, context awareness, intelligence and personalization.\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.walkme.com\/pages\/ux-effortless\/?eco=ux&amp;adin=digital-adoption-platforms-report-ll03&amp;land=ux-effortless&amp;pitch=Adoption-Promotion\" rel=\"\"><em>Effortlessly provide a perfect user experience with WalkMe\u2019s DAP.<\/em><\/a><\/strong><\/p>\nA DAP improves the user experience by offering information at the moment it is needed, where it is needed, and fit for the user who needs it. WalkMe\u2019s DAP does this by adding a contextual guidance layer on top of the existing website, with machine learning and artificial intelligence simultaneously working to understand the user\u2019s behavior and tailor the guidance being offered.\n\n<span style=\"font-weight: 400;\">Constellation\u2019s report proposed a model to judge the maturity of DAPs seen in the image below. At the third stage of maturity, Algorithmic, DAPs should be able to predict user behavior and proactively suggest a course of action, easing the friction of complex, overwhelming and disjointed user experiences. Having demonstrated advanced artificial intelligence and machine learning capabilities, WalkMe has proven its execution of this vision.<\/span>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1734 size-full\" title=\"Digital Adoption Platform\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/Digital-Adoption-Platform-Maturity-Model.png\" alt=\"Digital Adoption Platform\" width=\"740\" height=\"400\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/Digital-Adoption-Platform-Maturity-Model.png 740w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/Digital-Adoption-Platform-Maturity-Model.png?resize=300,162 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/Digital-Adoption-Platform-Maturity-Model.png?resize=390,211 390w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\n\nBusinesses with mature DAPs will also benefit from the insights they gain. Being able to see user behavior and identify previously unknown issues, changes can be made to improve systems and further promote adoption.\n<h2>Read Constellation\u2019s Full Report Regarding Digital Adoption Platforms<\/h2>\nConstellation Research is a technology research and advisory firm based in Silicon Valley that conducts research on emerging technologies, and identifies and validates trends. This report, which is part of Constellation Research\u2019s Future of Work research theme, defines the business need for Digital Platforms, discusses their benefits and provides example use cases.\n\nSign up below to receive your free copy of the report.\n\n","protected":false},"excerpt":{"rendered":"Employee productivity and customer experience can be negatively impacted by the sheer number of digital applications employed by any one<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":2252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89],"tags":[201,110,153],"class_list":["post-1731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","tag-digital-adoption","tag-digital-transformation","tag-wmb-dt"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Adoption Platform Report from Leading Analyst<\/title>\n<meta name=\"description\" content=\"Constellation Research finds a Digital Adoption Platform can significantly improve employee productivity &amp; customer experience. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.walkme.com\/blog\/digital-adoption-platforms-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Adoption Platform Report from Leading Analyst\" \/>\n<meta property=\"og:description\" content=\"Constellation Research finds a Digital Adoption Platform can significantly improve employee productivity &amp; customer experience. 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