{"id":17272,"date":"2024-06-12T12:16:27","date_gmt":"2024-06-12T12:16:27","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=17272"},"modified":"2024-06-12T12:16:27","modified_gmt":"2024-06-12T12:16:27","slug":"adkar-model","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/adkar-model\/","title":{"rendered":"The ADKAR Model of Change Management: Pros and Cons"},"content":{"rendered":"\n<p>What is the ADKAR model in change management? And is it right for your business?<\/p>\n\n\n\n<p>Below, we\u2019ll explore the ADKAR model in detail, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How it works<\/li>\n\n\n\n<li>What its benefits are<\/li>\n\n\n\n<li>Its drawbacks<\/li>\n\n\n\n<li>How to decide if the ADKAR model is right for your business<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s start with a quick overview of this framework.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Quick Tour of the ADKAR Model<\/strong><\/h2>\n\n\n\n<p>The ADKAR change management framework is a step-by-step approach to <a href=\"https:\/\/www.walkme.com\/blog\/5-types-of-organizational-change\/\" target=\"_blank\" rel=\"noreferrer noopener\">organizational change management<\/a>.<\/p>\n\n\n\n<p>This model was created by Jeff Hiatt, the founder of the change management consultancy, <a href=\"https:\/\/www.prosci.com\/\">Pr<\/a><a href=\"https:\/\/www.prosci.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">o<\/a><a href=\"https:\/\/www.prosci.com\/\">sci<\/a>.<\/p>\n\n\n\n<p>This model is based on the change at the individual level \u2013 change from the ground up.<\/p>\n\n\n\n<p>It is a practical framework, consisting of five stages:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"540\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/06\/It-is-a-practical-framework-consisting-of-five-stages__26669914.jpg?w=1024&#038;h=540&#038;crop=1\" alt=\"It is a practical framework, consisting of five stages_\" class=\"wp-image-17274\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/06\/It-is-a-practical-framework-consisting-of-five-stages__26669914.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/06\/It-is-a-practical-framework-consisting-of-five-stages__26669914.jpg?resize=300,158 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/06\/It-is-a-practical-framework-consisting-of-five-stages__26669914.jpg?resize=1024,540 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Awareness \u2013 The first step to any change is generating awareness for change. Individuals must understand what the change is, why it\u2019s being made, and the risk of not changing.<\/li>\n\n\n\n<li>Desire \u2013 Next, change practitioners must kindle a desire for change in employees. That is, they should influence individuals. But ultimately, the individual must choose to willingly support that change.<\/li>\n\n\n\n<li>Knowledge \u2013 Unless workers have the skills, knowledge, tools, and processes to change, they will not make progress. Effective change management means acquiring the knowledge to change <em>and<\/em> the knowledge to perform after the change.<\/li>\n\n\n\n<li>Ability \u2013 Ability translates knowledge into action. In this stage, employees must turn their learning into practical application, via training, coaching, and support.<\/li>\n<\/ul>\n\n\n\n<p>Reinforcement \u2013 Finally, change must be sustained. Reinforcement is critical, and can include recognition and rewards, as well as internal satisfaction.<\/p>\n\n\n\n<p>Effective change management is difficult, which is why the ADKAR framework is so valuable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pros of Using the ADKAR Model<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"503\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/06\/Pros-of-Using-the-ADKAR-Model_70666991.jpg?w=1024&#038;h=503&#038;crop=1\" alt=\"Pros of Using the ADKAR Model\" class=\"wp-image-17275\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/06\/Pros-of-Using-the-ADKAR-Model_70666991.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/06\/Pros-of-Using-the-ADKAR-Model_70666991.jpg?resize=300,147 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/06\/Pros-of-Using-the-ADKAR-Model_70666991.jpg?resize=1024,503 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There are plenty of benefits to using the ADKAR model:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It provides a practical \u2013 not a theoretical \u2013 approach to change management. Some change frameworks merely describe group psychology or organizational change. These theoretical approaches can be useful, but they are difficult to apply directly.<\/li>\n\n\n\n<li>It is an out-of-the-box solution. Businesses shouldn\u2019t have to reinvent the wheel. This makes ADKAR an excellent choice for companies that want ready-made recipes for change.<\/li>\n\n\n\n<li>It has been extensively field-tested. ADKAR has been around for a while. Also, it is one of the most popular and widely used change models, a testament to its success.<\/li>\n\n\n\n<li>It comes with lots of training and support. Prosci, the company behind ADKAR, offers extensive training and support at reasonable prices. Businesses, therefore, always have coaches and trainers to help them as they change and grow.<\/li>\n<\/ul>\n\n\n\n<p>For these reasons, ADKAR is an excellent choice for many businesses.<\/p>\n\n\n\n<p>But is it right for your company?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When Not to Use the ADKAR Model<\/strong><\/h2>\n\n\n\n<p>It\u2019s difficult to find fault with the ADKAR model, given the benefits mentioned above.<\/p>\n\n\n\n<p>However, there are situations when a business may want to consider other change management frameworks.<\/p>\n\n\n\n<p>As mentioned, ADKAR is focused on change at the individual level.<\/p>\n\n\n\n<p>And because it offers a very prescriptive approach to change management, it may not be useful for every business.<\/p>\n\n\n\n<p>For example, a company may want to explore other options when they\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Want deeper knowledge around change management. As mentioned ADKAR comes ready-made. This can be beneficial if you want something you can apply quickly. But it can be a drawback if your business wants to gain a deeper understanding of the field.<\/li>\n\n\n\n<li>Need to develop more sophisticated, complex change management processes. There is nothing wrong with ADKAR, per se, but it may not be useful for every enterprise. When a company wants or needs to design a different process for change, they will likely need to explore other options.<\/li>\n\n\n\n<li>Are innovating or creating an in-house change management function? Prosci is certainly capable of assisting with the development of in-house change management capabilities. However, innovative companies may wish to hire their own change management expertise and develop custom in-house processes.<\/li>\n\n\n\n<li>Are making certain types of business changes. A company undergoing digital transformation, for instance, may be adopting multiple technologies simultaneously. In such cases, companies may need to draw on expertise from <a href=\"https:\/\/www.walkme.com\/glossary\/digital-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital transformation<\/a> agencies, <a href=\"https:\/\/www.walkme.com\/blog\/digital-adoption-solutions\/?t=21&amp;camp=change\" target=\"_blank\" rel=\"noreferrer noopener\">digital adoption solutions<\/a>, IT consultancies, and so on.<\/li>\n<\/ul>\n\n\n\n<p>Have a different value system or culture. Finally, some businesses may simply be a cultural mismatch with the Prosci system. In that case, it would only make sense to look at different change models.<\/p>\n\n\n\n<p>These are just a few reasons to consider options besides the ADKAR framework.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>Should you use the ADKAR model?<\/p>\n\n\n\n<p>Prosci\u2019s solutions are quite affordable \u2013 and they offer a number of <a href=\"https:\/\/www.prosci.com\/solutions\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">change management solutions<\/a>.<\/p>\n\n\n\n<p>They also provide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Workshops<\/li>\n\n\n\n<li>Certificate courses<\/li>\n\n\n\n<li>Coaching and consulting<\/li>\n\n\n\n<li>Onsite or online training<\/li>\n<\/ul>\n\n\n\n<p>Among other things.<\/p>\n\n\n\n<p>When deciding whether ADKAR is right for you, consider the nature of the proposed change, your needs, and Prosci\u2019s solutions.<\/p>\n\n\n\n<p>If you need a \u201ctotal package\u201d that provides streamlined training, consulting, and support, then ADKAR is worth a look.<\/p>\n\n\n\n<p>However, this 5-step business model does not always fit every business situation.<\/p>\n\n\n\n<p>Before making your decision, be sure to review the considerations mentioned above, as well as other change management resources on this blog.<\/p>\n","protected":false},"excerpt":{"rendered":"What is the ADKAR model in change management? And is it right for your business? Below, we\u2019ll explore the ADKAR<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":17273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[359],"tags":[],"class_list":["post-17272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The ADKAR Model of Change Management: Pros and Cons<\/title>\n<meta name=\"description\" content=\"What is the ADKAR model in change management? And is it right for your business? 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