{"id":1687,"date":"2017-05-09T16:29:06","date_gmt":"2017-05-09T16:29:06","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=1687"},"modified":"2023-05-02T15:41:50","modified_gmt":"2023-05-02T15:41:50","slug":"ux-methods-many-users-long-time","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/ux-methods-many-users-long-time\/","title":{"rendered":"Part 2: UX Methods for a Long Time to Market and Many Users"},"content":{"rendered":"<h4>Product managers and UX designers face challenges even in the most ideal of circumstances.<\/h4>\nIf your team has found itself with high access to users and a long time to market, the challenge is to use this access and time to its full capacity, without expending effort on unnecessary or redundant work.\n\nUsing the following UX Combo of UX methods, you can get the best UX ROI with the resources you have.\n\nBased on the UX Combo approach, the following five UX methods used together are ideal for teams that have high access to users and a long time to market.\n<ul id=\"target_blank\">\n \t<li><a href=\"#first\">Stakeholder interviews<\/a><\/li>\n \t<li><a href=\"#second\">Requirements capture<\/a><\/li>\n \t<li><a href=\"#third\">Concept design<\/a><\/li>\n \t<li><a href=\"#fourth\">Concept testing<\/a><\/li>\n \t<li><a href=\"#fifth\">Pre-launch usability testing<\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong><em><a href=\"https:\/\/www.walkme.com\/pages\/ux-effortless\/?eco=ux&amp;adin=ux-methods-many-users-long-time-ll01&amp;land=ux-effortless&amp;pitch=Adoption-Promotion\">Effortlessly simplify your UX using WalkMe\u2019s onscreen guidance.<\/a><\/em><\/strong><\/p>\n\n<h2>UX Combos are Sets of UX Methods<\/h2>\nThe premise of UX Combos is that ultimately, two factors will determine which UX methods a Product and UX team can choose to pursue. These limitations are: 1. Access to users, and 2. Time to market.\n\nBased on this, and taking into account the product timeline, the combination of UX methods fit for each scenario can be sorted into the following matrix.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1538 size-full\" title=\"UX Methods &amp; Long Time to Market - WalkMe\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/04\/UX-parameters.png\" alt=\"UX Methods &amp; Long Time to Market - WalkMe\" width=\"740\" height=\"360\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/04\/UX-parameters.png 740w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/04\/UX-parameters.png?resize=300,146 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\n\nTo learn more about UX Combos, or to explore a different combo, click on the links below.\n\n<a href=\"https:\/\/www.walkme.com\/blog\/whats-your-ux-combo-2\/\">What&#8217;s Your UX Combo?<\/a>\n\n<a href=\"https:\/\/www.walkme.com\/blog\/ux-methods-low-users-short-time\/\">Part 1: UX Methods for a Short Time to Market and Low Access to Users<\/a>\n\n<a href=\"https:\/\/www.walkme.com\/blog\/ux-methods-many-users-long-time\/\">Part 2: UX Methods for a Long Time to Market and High Access to Users<\/a>\n\n<a href=\"https:\/\/www.walkme.com\/blog\/ux-methods-many-users-short-time\/\">Part 3: UX Methods for a Short Time to Market and High Access to Users<\/a>\n\n<a href=\"https:\/\/www.walkme.com\/blog\/ux-methods-low-users-long-time\/\">Part 4: UX Methods for a Long Time to Market and Low Access to Users<\/a>\n<h2>UX Methods for High Access to Users and Long Time to Market<\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1693 size-full\" title=\"UX Methods &amp; Long Time to Market - WalkMe\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-combos-high-access-long-time.jpg\" alt=\"user experience\" width=\"740\" height=\"360\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-combos-high-access-long-time.jpg 740w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-combos-high-access-long-time.jpg?resize=300,146 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\n<h3 id=\"first\">First UX Method: Stakeholder Interviews<\/h3>\nEven if you can easily test your real users, and even if you have a lot of time until launch, you still need to begin by talking to your stakeholders. This is how you will come to understand the business needs and determine your Key Performance Indicators (KPIs).\n<h4>Before You Start<\/h4>\nPrepare an agenda before each stakeholder interview. Include questions that are relevant to each stakeholder\u2019s domain and how they expect the product to serve their specific interests.\n\nThis is important because two business stakeholders may have different priorities for the end product. For example, when designing a marketplace, one business stakeholder (seller side) may want to achieve maximum prices, while the other stakeholder (buyer side) may wish to increase competition and reduce purchase prices. It is your responsibility to gather these requirements and bring them up for discussion if you spot a discrepancy.\n\nIt is also advisable to include questions regarding design differentiation and priorities. If you demo different design concepts, it\u2019s easier for the stakeholder to reflect upon.\n\nThe goal here is to secure detailed expectations and needs as opposed to a general \u201cWe want more\u201d approach.\n<h4>Limitations<\/h4>\nStakeholder interviews produce, at best, a high-level understanding of the business point of view. While this method of UX research is an excellent way to understand the organization\u2019s needs, it does stop short of user input.\n<h4>What to Focus On<\/h4>\nYour primary focus should be centered on the business <strong>need<\/strong> \u2013 rather than the <strong>solution<\/strong>. It will be normal for stakeholders \u2013 and especially founders \u2013 to jump straight to the solution, however, having a deeper understanding of the need will provide you with a better scope, a better perspective and ultimately a wider playing field for innovation.\n\nYour stakeholder interviews are also where you want to define success and how it will be measured. At some point in the product lifecycle, your stakeholders will define success; it\u2019s better to be part of the process and on the same page from the beginning. So, don\u2019t miss this opportunity.\n\nIf there are any elephants in the room, e.g. a disagreement over the target audience, limited resources, focus areas for the research, etc., allow time to express and address these concerns.\n\nThe last objective for stakeholder interviews is to confirm levels of involvement and commitment from your stakeholders. Ask if they expect to be involved in any stage of development or just be notified with the end result. Asking the right questions about involvement and commitment will prevent misunderstandings and identify those who are truly involved for when you need support.\n<h4>What You Gain<\/h4>\nConducting well-prepared stakeholder interviews will give you:\n<ul>\n \t<li>An understanding of the business context<\/li>\n \t<li>Measurable KPIs<\/li>\n \t<li>A list of worries and concerns to address<\/li>\n \t<li>Better working relations with influential people within your organization<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1694 size-full\" title=\"UX Methods &amp; Long Time to Market\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-methods-product-management.png\" alt=\"UX Methods \" width=\"740\" height=\"100\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-methods-product-management.png 740w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-methods-product-management.png?resize=300,41 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\n<h3 id=\"second\">Second UX Method: Requirements Capture<\/h3>\nA requirements capture involves interviewing users to understand their context of use and functional requirements.\n<h4>Before You Start<\/h4>\nYou\u2019ll need to arrange to have a decent representation of your main users \u2013 those who you depend on for success. Try to aim for a good mix of potential, new, standard and pro users of your product, and even a few who rejected it. This will broaden your views regarding their different needs.\n\nIf you can arrange to conduct a requirements capture at users\u2019 location, that is ideal. This will make it possible to gather information regarding their environment and context of use.\n\nFinally, just like the stakeholder interviews, you need to prepare a clear agenda in advance and keep the meeting focused on your objectives.\n\nYou will be able to get more out of your requirements capture testing if you know a thing or two about your users. Start with how familiar they are with your product, if they self-describe as tech savvy, and make sure you understand how representative they are of your target market.\n<h4>Limitations<\/h4>\nUnderstand that a requirements capture will usually deliver WHAT the users need, rather than HOW they want it. While this is still useful information, it\u2019s not enough to create an exceptional user experience on its own.\n\nAnother challenge of requirements captures is the process of taking notes and summarizing the session. Requirements captures are \u201cwordy\u201d processes, so be diligent in how you plan to record the information, log, and prioritize it.\n<h4>What to Focus On<\/h4>\nFocus on understanding the context of use. Observe and discuss items such as:\n<ul>\n \t<li>What role is your product playing in their work and lifestyle<\/li>\n \t<li>The time of day they are using the product, and for how long<\/li>\n \t<li>What constraints their experience, e.g. reviewing their finances at work<\/li>\n<\/ul>\nFind out what they are trying to achieve, why, and if they have the right tools to get there. This can easily give direction to how you shape the user journey.\n\nIt\u2019s also important to capture what is causing emotional responses such as:\n<ul>\n \t<li>What makes them happy<\/li>\n \t<li>What makes them confused<\/li>\n \t<li>What makes them lose interest<\/li>\n \t<li>What makes them frustrated<\/li>\n \t<li>What makes them want more<\/li>\n<\/ul>\nAn advantage of requirements capture sessions is gathering data towards creating personas and scenarios. (We\u2019ll expand on this in another article.)\n<h4>What You Gain<\/h4>\nAfter conducting requirements capture sessions, you will be able to deliver:\n<ul>\n \t<li>An understanding of your product requirements within the context of how they will be used<\/li>\n \t<li>A deeper understanding of user needs<\/li>\n \t<li>A prioritized list of requirements<\/li>\n \t<li>Requirements for each persona<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1695 size-full\" title=\"UX Methods &amp; Long Time to Market\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-methods-product-manager.png\" alt=\"UX Methods \" width=\"740\" height=\"100\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-methods-product-manager.png 740w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-methods-product-manager.png?resize=300,41 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\n<h3 id=\"third\">Third UX Method: Concept Design<\/h3>\nTo validate your ideas, you\u2019ll want to create conceptual mockups called wireframes or concept designs. These high level designs begin the process of making your product a reality and can be used and referenced throughout the product timeline.\n<h4>Before You Start<\/h4>\nStarting a concept design requires that you already have an understanding of your business, user and technical requirements. You\u2019ll use this information to create the concept design, and to test its validity.\n<h4>Limitations<\/h4>\nBecause concept designs are \u201csketches\u201d of your product, you won\u2019t gain information on the details of your design through the process of creating these mockups. For these reasons, it\u2019s imperative you take advantage of your long time to market to create detailed, functional mockups later on, and gather information on the more granular aspects of your design.\n<h4>What to Focus On<\/h4>\nThe best practices for creating concept designs revolve around keeping things simple. Use simple tools such as pen and paper to avoid granular detail in your concept designs. And, keep the discussion on the larger picture and user paths. The focus here should be on resolving the the main issues\/tasks in a clear way that fits the user\u2019s mental model of the system.\n\nIt\u2019s also helpful to try a few \u201cwrong\u201d versions. In the process of creating the wrong versions of your product, you\u2019ll be able to validate why what you think is right, is right, and explore possible alternatives.\n<h4>What You Gain<\/h4>\nWith concept designs\/wireframes you\u2019ll be able to:\n<ul>\n \t<li>Allow the Product Manager and UX Designer to see if concepts hold in practice<\/li>\n \t<li>Give confidence in the chosen direction<\/li>\n \t<li>Deliver a clear set of high-level wireframes and flows<\/li>\n \t<li>Prepare your team for concept testing with users<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1696 size-full\" title=\"UX Methods &amp; Long Time to Market\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-methods-user-experience.png\" alt=\"UX Methods \" width=\"740\" height=\"100\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-methods-user-experience.png 740w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-methods-user-experience.png?resize=300,41 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\n<h3 id=\"fourth\">Fourth UX Method: Concept Testing<\/h3>\nAfter you have conceptual mockups, you can then gather user feedback. Having high access to users will make it possible to gain valuable insights outside the bias of UX and product professionals.\n<h4>Before You Start<\/h4>\nHave your early stage sketches prepared for concept testing. It is not worth it at this stage to invest time and effort into more detailed mockups. Using your wireframes or other materials from your concept design sessions is ideal.\n\nYou need to only convey the idea of the concept in order to have flexibility in your feedback. A perfectly detailed mockup steers the participants in a particular direction, while using sketches opens the floor for a wider array of input.\n<h4>Limitations<\/h4>\nUnderstand that when you are using preliminary mockups of your product, the feedback you receive will omit lower level usability details. However, this can be obtained in later stage usability testing. Also, interface aspect that are highly interactive (Editor interfaces, games, etc.) are harder to evaluate via a mockup, compared to say, forms. In these cases sometimes the real product highlights issues that were not seen during concept testing.\n<h4>What to Focus On<\/h4>\nPresent a few concepts to see where the strengths and weaknesses are in each one. Make sure you capture the user\u2019s first impression (literally, the first few seconds after seeing the product) to see if your ideas are immediately obvious.\n\nIt\u2019s also helpful to use a survey after the session to have standardized and quantifiable results, and to remove any personal bias.\n<h4>What You Gain<\/h4>\nThrough concept testing you\u2019ll be able to:\n<ul>\n \t<li>Gather feedback before investments of time and resources are made<\/li>\n \t<li>Validate concepts from the user\u2019s perspective<\/li>\n \t<li>Understand the pros and cons of different design options<\/li>\n \t<li>Base design choices on qualitative data<\/li>\n \t<li>Improve concept designs<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1697 size-full\" title=\"UX Methods &amp; Long Time to Market\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-methods-ux-research.png\" alt=\"UX Methods \" width=\"740\" height=\"100\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-methods-ux-research.png 740w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/05\/walkme-ux-methods-ux-research.png?resize=300,41 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\n<h3 id=\"fifth\">Fifth UX Method: Pre-launch Usability Testing<\/h3>\nUsability testing is best done with a representative selection of real users which requires planning your sessions in advance.\n\nBy having real users complete specific tasks, you\u2019ll be able to gain valuable insight into what is obvious and easy, where users hesitate, make errors, and particularly important at this stage, where they are not able to complete the given task.\n<h4>Before You Start<\/h4>\nThe biggest challenge to successful pre-launch usability testing is preparation. Take advantage of the time you have to recruit users, conduct testing, and implement your findings. You\u2019ll need to allot enough time to all three of these stages to gain this method\u2019s value.\n\nAside from time, you\u2019ll also need to arrange a way to record the sessions to review later. Having a second UX Designer or Product Manager available can be helpful for capturing feedback from the participants, and inviting R&amp;D team members helps them understand the user pains in order to make the best decisions during development.\n<h4>Limitations<\/h4>\nAs valuable as pre-launch usability testing is, observing a user in a \u201clab\u201d environment will not give you information on true use under normal circumstances. Anticipate the differences between lab and real use cases, and then focus on <strong>intent<\/strong> more than execution.\n<h4>What to Focus On<\/h4>\nUnderstand the circumstances your users bring to the table: the atmosphere and intent the participant would be using the product. Are they using the app to pass time in a waiting room? Are they logging into the platform to perform a majority of their daily work? Are they trying to get in and out of the application as quick as possible, or is this a leisurely task?\n\nOnce you present your product, capturing the participants first impressions is\u00a0important. Ask this question within three seconds of their first view. This is how you will gain their clean gut-feeling of the product. You can then allow more time for the user to digest and complete tasks.\n\nAsk your participants to think aloud while they attempt to complete tasks so that you can capture what they say, and their tone of voice.\n\nAt the end, summarize and clarify the \u201chighs and lows\u201d you observed with the users to get a final round of feedback.\n<h4>What You Gain<\/h4>\nBy conducting pre-launch usability testing with just five or six target market participants, you will be able to:\n<ul>\n \t<li>Deeply understand <em>why<\/em> users do or do not take specific actions<\/li>\n \t<li>Identify roughly 50-60% of your user experience gaps<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong><em><a href=\"https:\/\/www.walkme.com\/pages\/improve-ux-2-wm\/?eco=ux&amp;adin=ux-methods-many-users-long-time-ll02&amp;land=improve-ux-2-wm&amp;pitch=Adoption-Promotion\">Try WalkMe today to provide users with the ultimate user experience.<\/a><\/em><\/strong><\/p>\n\n\n<script><br \/>\njQuery('#target_blank li a').attr('target', \"_self\")<br \/>\n<\/script>","protected":false},"excerpt":{"rendered":"Product managers and UX designers face challenges even in the most ideal of circumstances. If your team has found itself<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":2415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89,86],"tags":[97,204],"class_list":["post-1687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-user-experience","tag-user-experience","tag-wmb-ux"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX Methods: Long Time to Market and Many Users<\/title>\n<meta name=\"description\" content=\"Product and UX teams with high access to users and a long time to market should use these 5 UX methods to get the best &quot;UX ROI.&quot;\" 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