{"id":15962,"date":"2023-09-28T06:52:08","date_gmt":"2023-09-28T06:52:08","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=15962"},"modified":"2025-02-04T13:40:36","modified_gmt":"2025-02-04T13:40:36","slug":"business-value-dap-confirmed","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/business-value-dap-confirmed\/","title":{"rendered":"Beyond the hype: The business value of DAP confirmed"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">What a difference a year makes! It seems like yesterday that I was writing about the <\/span><a href=\"https:\/\/www.walkme.com\/blog\/the-dap-tipping-point-from-category-creation-to-market-leadership-and-beyond\/#:~:text=The%20report%20also%20estimates%2C%20%E2%80%9DBy,overcome%20insufficient%20application%20user%20experiences.%E2%80%9D\"><span style=\"font-weight: 400\">DAP tipping point<\/span><\/a><span style=\"font-weight: 400\">, in which leading research firms began viewing digital adoption platforms (DAPs) as a valuable business tool. And now, where are we? Not only are those same research firms, including IDC, Gartner\u00ae, and Everest Group, recognizing the power of DAP, they are also providing hard data to back up its benefits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In my role as a tech CEO, I&#8217;ve observed technologies that initially gain rapid attention but later falter due to inconsistent delivery or failure to sustain innovation. The typical life cycle of a successful product \u2013 beginning with initial market excitement, followed by a phase of doubt, and ultimately reaching a point where value and utility are definitively proven \u2013 is one that many technologies fail to navigate successfully. I&#8217;m pleased to say that DAP is bucking this trend. Recent analyst reports back this up, showing that DAP is not just a fad, but an essential part of the organizational tech stack that delivers real, measurable benefits to enterprises. And what\u2019s more, WalkMe is leading the charge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">So what does it take to unlock the full business value of DAP? It starts with ensuring your digital investments further your business goals.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Bridging the gap between digital spend and digital outcomes<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Gartner, Inc. forecasts in the latest Gartner Press Release that \u201cWorldwide IT spending is projected to total $4.7 trillion in 2023, an increase of 4.3% from 2022\u201d*. This has resulted in a situation where enterprise leaders are unable to track the applications being used in their organizations, identify and mitigate digital friction, and manage shadow IT initiatives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Further complicating the situation, the AI revolution has changed the way business processes are completed, with <\/span><a href=\"https:\/\/www.snaplogic.com\/company\/newsroom\/press-releases\/81-of-employees-say-ai-improves-their-job-performance-and-they-want-more\"><span style=\"font-weight: 400\">61% of employees<\/span><\/a><span style=\"font-weight: 400\"> saying that AI has changed the way they work. As a result, organizations are only meeting <\/span><a href=\"https:\/\/www.walkme.com\/content\/the-state-of-digital-adoption-2022\/\"><span style=\"font-weight: 400\">41% of their annual digital project KPIs<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The evolving capabilities of DAP, however, have enabled organizations to effectively navigate these challenges. WalkMe Discovery provides unprecedented visibility into the applications running in your organization, who is using them, and whether they are being used as intended. This allows you to rationalize your software portfolio, consolidate duplicate applications, uncover shadow IT, and resolve digital friction points.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whether it\u2019s through boosting employee digital dexterity, ramping up onboarding times, reducing business errors, or streamlining change management programs, DAPs have proven their ability to drive business outcomes.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cWe just acquired a company for $2 billion and needed to ramp up their employees on our applications. With WalkMe, we were able to cut time-to-proficiency by about 25%.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">&#8211; \u201cThe Business Value of WalkMe\u201d, construction company, 20,000+ employees<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">For existing users, DAPs have been nothing short of a game changer. IDC\u2019s recent study, \u201c<\/span><a style=\"font-size: revert\" href=\"https:\/\/www.walkme.com\/content\/idc-business-value-white-paper\/?t=44&amp;PcampId=7014G000001dFSqQAM\">The Business Value of WalkMe<\/a><span style=\"font-weight: 400\">\u201d highlights the benefits WalkMe delivers to customers, including:\u00a0\u00a0<\/span><br \/><i><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">60% faster adoption of new applications and features<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">41% fewer business process errors<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">45% faster application migrations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">35% faster employee onboarding<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">This has all resulted in a 3-year 494% ROI on their DAP investment and $41.4 million in annual new revenue.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">The DAP boom is here\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">When WalkMe created the first DAP, we purposefully built our platform to support the largest enterprises in their digital transformation efforts. Little did we know that the adoption rate (no pun intended) by enterprises of all sizes would be so massive and the impact so clear.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cA well-implemented and well-utilized DAP empowers organizations to embrace digital innovation with confidence, leading to increased efficiency, employee satisfaction and proficiency, and cost savings.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">&#8211; Gartner, Market Guide for Digital Adoption Platforms, Melissa Hilbert, Stephen Emmott, Maria Marino, Tim Faith, 11 September 2023.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The <\/span><a href=\"https:\/\/www.walkme.com\/content\/gartner-market-guide-digital-adoption-platforms-2023\/\"><span style=\"font-weight: 400\">2023 Gartner Market Guide for Digital Adoption Platforms<\/span><\/a><span style=\"font-weight: 400\"> states that \u201cDigital adoption platforms (DAPs) accelerate digital transformation by boosting digital dexterity and the digital employee experience (DEX), augmenting the existing application portfolio, thereby driving more ROI from existing assets. They increase application \u201cstickiness\u201d and loyalty of organizations\u2019 customers.\u201d** From our perspective, this has made DAP a fundamental solution that enterprises are rapidly adopting.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Three years ago, Gartner predicted in their<\/span> <span style=\"font-weight: 400\">Improve Employee Usage, Engagement and Productivity With Digital Adoption Solutions<\/span> <span style=\"font-weight: 400\">report that \u201cby 2025, 70% of organizations will use digital adoption solutions across the entire technology stack to overcome insufficient application user experiences.\u201d*** From our perspective, the fact that the same Strategic Planning Assumption, including the same data and percentage, was made in the 2023 Gartner Market Guide for Digital Adoption Platforms highlights the fact that they see DAP becoming mainstream by 2025, a true show of confidence in the industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Furthermore, Gartner notes that \u201cby 2026, 40% of organizations will use generative AI supplied in their DAP platforms to automatically surface new workflows to employees\u201d. Personally, this stat excites me, because it says that AI is expected to enhance DAP and the value it brings to our customers.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">WalkMe is leading the way\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">WalkMe innovations and robust service offerings have placed us at the forefront of the DAP industry. As the CEO of WalkMe, this is not something that I take lightly. The tools that we\u2019ve recently introduced, including <\/span><a href=\"https:\/\/www.walkme.com\/ai\/\"><span style=\"font-weight: 400\">advanced AI capabilities<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"https:\/\/www.walkme.com\/discovery\/?t=53&amp;PcampId=7014G000001dERwQAM&amp;utm_source=it_change-management&amp;utm_medium=direct_website&amp;utm_content=discovery-plg&amp;utm_campaign=top_all_website_discovery-announcement-navigation&amp;utm_term=&amp;camp=top_all_website_discovery-announcement-navigation\"><span style=\"font-weight: 400\">WalkMe Discovery<\/span><\/a><span style=\"font-weight: 400\">, are rapidly changing how enterprises utilize their DAP.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.walkme.com\/content\/everest-peak-matrix-digital-adoption-platforms-2023\/\">The Everest Group PEAK Matrix\u00ae for Digital Adoption Platforms 2023<\/a>, an evaluation of DAP service and technology providers, named WalkMe as a Leader for the fourth year in a row and a Star Performer for the second time in the report. The report confirms that WalkMe has the highest overall market impact in the space in terms of revenue, clients and partners.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u201c[WalkMe] has a strong vision and roadmap and is continuously innovating to infuse AI and generative AI in DAP and make DAP an intelligent unified layer, for connecting, automating, and simplifying interactions across software systems and workflows\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">&#8211; Sharath Hari N, Vice President, Everest Group<\/span><\/i><\/p>\n<p><span style=\"font-size: revert;color: initial\">Despite this recognition, you can be assured that we have no intention of slowing down. The DAP industry is in a constant state of change, and we intend to be the ones to guide that change. Join us as we continue empowering enterprises to get the most out of their software investments.\u00a0\u00a0<\/span><br \/><i><\/i><\/p>\n<p>\u00a0<\/p>\n<p><i><span style=\"font-weight: 400\">*Gartner Press Release, \u201cGartner Forecasts Worldwide IT Spending to Grow 4.3% in 2023\u201d, 19 July 2023. https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-07-19-gartner-forecasts-worldwide-it-spending-to-grow-4-percent-in-2023<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">**<\/span><\/i><i><span style=\"font-weight: 400\">Gartner, Market Guide for Digital Adoption Platforms, Melissa Hilbert, Stephen Emmott, Maria Marino, Tim Faith, 11 September 2023.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">***Gartner, Improve Employee Usage, Engagement and Productivity With Digital Adoption Solutions,\u00a0 Melissa Hilbert, Stephen Emmott, 25 November 2020.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Disclaimer<\/span><\/i><i><span style=\"font-weight: 400\"><br \/><\/span><\/i><i><span style=\"font-weight: 400\">GARTNER is a registered trademark and service mark of Gartner, Inc. and\/or is affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner\u2019s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.\u00a0<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"What a difference a year makes! It seems like yesterday that I was writing about the DAP tipping point, in<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":171,"featured_media":16274,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":true,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7327,89],"tags":[437,201,110],"class_list":["post-15962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-adoption","category-digital-transformation","tag-dap","tag-digital-adoption","tag-digital-transformation"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond the hype: The business value of DAP confirmed - WalkMe Blog<\/title>\n<meta name=\"description\" content=\"The DAP industry is in a constant state of change, and we intend to be the ones to guide that change. 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