{"id":15445,"date":"2023-07-11T06:42:35","date_gmt":"2023-07-11T06:42:35","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=15445"},"modified":"2023-07-11T06:42:35","modified_gmt":"2023-07-11T06:42:35","slug":"enterprise-technology-buying","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/enterprise-technology-buying\/","title":{"rendered":"A step by step guide to enterprise technology buying"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Procuring enterprise technology can be a complex process, but it is critical to ensure purchases align with the use cases identified by your organization and meet stakeholders&#8217; expectations.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This requires a well-defined <\/span><a href=\"https:\/\/change.walkme.com\/procurement-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">procurement management<\/span><\/a><span style=\"font-weight: 400;\"> strategy that factors in the technical requirements, <\/span><a href=\"https:\/\/www.walkme.com\/blog\/business-transformation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">business transformation objectives<\/span><\/a><span style=\"font-weight: 400;\">, and budget constraints.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To develop an effective enterprise technology buying process, conducting a comprehensive needs assessment is essential to determine the core functionalities required for the technology. The IT team, C-Suite, and end-users should all be involved in this approach and can provide valuable insights about the organization&#8217;s needs and how the technology will be leveraged.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once the needs assessment is complete, you can start evaluating <\/span><a href=\"https:\/\/www.walkme.com\/blog\/a-3-step-roadmap-to-digital-transformation-in-vendor-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">vendor management solutions<\/span><\/a><span style=\"font-weight: 400;\">. During this phase, it is important to prioritize functionality over cost, as a solution that doesn&#8217;t meet the organization&#8217;s needs will ultimately be a waste of resources. It is also essential to thoroughly examine vendors, including reviewing references and conducting site visits, as this can help you identify any potential issues or roadblocks.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When evaluating solutions, consider their scalability and integration capabilities. As the organization grows, so will its technology needs, and it is crucial to select a solution that can evolve with the business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But this is where a lot of organizations fall short. Determining the vendor&#8217;s ability to integrate with existing infrastructure is essential, as this can help streamline implementation and drastically <\/span><a href=\"https:\/\/www.walkme.com\/blog\/it-cost-reduction-playbook-how-to-eradicate-it-costs-the-smart-way\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reduce IT costs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This article will provide step-by-step guidance for organizations when buying enterprise technology. The process outlined below is designed to ensure that the selected vendor can meet the organization&#8217;s needs and be integrated into their existing infrastructure.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What is enterprise technology buying?<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"582\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/What-is-enterprise-technology-buying_-1_42654cc3.jpg?w=1024&#038;h=582&#038;crop=1\" alt=\"What is enterprise technology buying_\" class=\"wp-image-16302\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/What-is-enterprise-technology-buying_-1_42654cc3.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/What-is-enterprise-technology-buying_-1_42654cc3.jpg?resize=300,171 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/What-is-enterprise-technology-buying_-1_42654cc3.jpg?resize=1024,582 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s start off with a clear definition.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Enterprise technology buying is the process of acquiring and implementing technological solutions and software for businesses, organizations, and corporations.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It involves a comprehensive evaluation of available solutions, identifying the organization&#8217;s technical requirements, selecting the most appropriate technology, negotiating contracts,&nbsp;<\/span><a href=\"https:\/\/www.walkme.com\/blog\/compliance-training\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ensuring compliance training<\/span><\/a><span style=\"font-weight: 400;\"> with relevant standards, and effectively integrating the solution into the existing technology landscape.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The enterprise technology buying process is complex and necessitates the involvement of multiple stakeholders like IT departments, procurement teams, and business leaders. The decision-making process involves assessing the technical capabilities of available solutions, including functionality, scalability, performance, interoperability, security, and supportability.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Successful enterprise technology buying involves a combination of strategic<\/span>&nbsp;<a href=\"https:\/\/www.walkme.com\/blog\/enterprise-planning\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">enterprise planning<\/span><\/a><span style=\"font-weight: 400;\">, technical expertise, thorough research, effective negotiation, and Agile project management skills to deliver quality solutions that meet the organization&#8217;s needs and objectives.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"655\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Successful-enterprise-technology-buying-involves_76654cc3.jpg?w=1024&#038;h=655&#038;crop=1\" alt=\"Successful enterprise technology buying involves\" class=\"wp-image-16303\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Successful-enterprise-technology-buying-involves_76654cc3.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Successful-enterprise-technology-buying-involves_76654cc3.jpg?resize=300,192 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Successful-enterprise-technology-buying-involves_76654cc3.jpg?resize=1024,655 1024w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Successful-enterprise-technology-buying-involves_76654cc3.jpg?resize=80,50 80w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Successful-enterprise-technology-buying-involves_76654cc3.jpg?resize=221,140 221w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Choosing the right enterprise technology buying method<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"647\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Choosing-the-right-enterprise-technology-buying-method_4654cc3d.jpg?w=1024&#038;h=647&#038;crop=1\" alt=\"Choosing the right enterprise technology buying method\" class=\"wp-image-16304\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Choosing-the-right-enterprise-technology-buying-method_4654cc3d.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Choosing-the-right-enterprise-technology-buying-method_4654cc3d.jpg?resize=300,190 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Choosing-the-right-enterprise-technology-buying-method_4654cc3d.jpg?resize=1024,647 1024w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Choosing-the-right-enterprise-technology-buying-method_4654cc3d.jpg?resize=80,50 80w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Choosing-the-right-enterprise-technology-buying-method_4654cc3d.jpg?resize=221,140 221w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Choosing-the-right-enterprise-technology-buying-method_4654cc3d.jpg?resize=265,168 265w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/Choosing-the-right-enterprise-technology-buying-method_4654cc3d.jpg?resize=556,352 556w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Enterprise tech buyers must follow a rigorous process to successfully evaluate and deploy enterprise technology solutions. This process involves identifying critical stakeholders, aligning objectives, securing a budget, and monitoring progress.<\/span><\/p>\n\n\n\n<p><b>Here are the four key steps in more detail:<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Plan<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Create an evaluation team<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Define objectives<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Establish timelines<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify budget<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Finalize the plan<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Research<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Identify basic needs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Research technology basics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Understand the vendor landscape<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Build Use Case Requirements<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Identify processes and use cases that the enterprise technology\/solutions must support<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Specify detailed requirements and rank them by importance<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Get consensus on those requirements from key stakeholders<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Evaluate Specific Vendors<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Share objectives and requirements with vendors<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Evaluate their pitches and proposals<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Conduct detailed due diligence<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Score vendors and make a final choice<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Once a vendor is chosen, it&#8217;s time to finalize contract parameters and pricing. After awarding a contract, procurement teams or contract specialists should negotiate specific terms. Once the agreement is executed and the vendor is onboarded, the process of getting the purchase to work can begin.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember that budgets increasingly come from outside of IT. Therefore, it&#8217;s crucial to have a well-defined process in place to ensure that the enterprise technology investment achieves its goals and that the purchasers are satisfied with their decisions.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>The 7-step process of enterprise technology buying&nbsp;<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"730\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/The-7-step-process-of-enterprise-technology-buying-1_01654cc4.jpg?w=1024&#038;h=730&#038;crop=1\" alt=\"The 7-step process of enterprise technology buying\" class=\"wp-image-16305\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/The-7-step-process-of-enterprise-technology-buying-1_01654cc4.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/The-7-step-process-of-enterprise-technology-buying-1_01654cc4.jpg?resize=300,214 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/The-7-step-process-of-enterprise-technology-buying-1_01654cc4.jpg?resize=1024,730 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Evaluating and selecting enterprise technologies can be a complex and challenging process.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To help organizations navigate this process, Gartner recommends a 7-step approach that includes defining project objectives, creating a requirements list, identifying potential solutions, evaluating vendors, selecting a solution, negotiating terms, and implementing and managing the solution.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Each step involves careful planning, evaluation, and collaboration with stakeholders to ensure that the technology meets the organization&#8217;s needs and achieves its objectives.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Define project objectives<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In this step, you should identify the business drivers and define the objectives of the technology purchase. You should determine the expected benefits and outcomes, identify potential risks, and prioritize the needs of stakeholders. It&#8217;s important to involve key stakeholders in this step to ensure that the objectives are understood and agreed upon.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You should also consider the impact of the technology purchase on the organization&#8217;s existing systems, processes, and culture.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Create a requirements list<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This step involves developing a comprehensive list of functional and non-functional requirements that the technology must meet. The requirements should be based on the objectives of the project and should be prioritized based on their importance to the organization.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This includes features, performance, scalability, security, usability, and integration with other systems. It&#8217;s important to involve stakeholders in this step to ensure that the requirements reflect the needs of the organization. You should also consider the long-term requirements of the organization to ensure that the solution is scalable and can adapt to changing conditions.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Identify potential solutions<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After creating a requirements list, you should research and identify potential solutions that meet those requirements. This can involve reviewing industry reports, attending conferences, and talking to industry experts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You should create a shortlist of vendors that offer solutions that meet your requirements. This step requires a thorough understanding of the market and the available solutions. You should also evaluate the vendor&#8217;s reputation, financial stability, and customer support.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Evaluate vendors<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you have a shortlist of vendors, you should evaluate them in detail. This step involves conducting demonstrations, interviews, references, and proof of concept to assess the quality of their products, services, and support. You should also evaluate the vendor&#8217;s financial viability and ensure they have a track record of successful implementations.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It&#8217;s important to involve stakeholders in this step to ensure everyone has input into the decision-making process. You should also consider the vendor&#8217;s reputation for innovation, customer support, and service level agreements.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Select a solution<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After evaluating the vendors, you should analyze the results and select a solution that best meets your objectives and requirements. This should be a collaborative decision involving all stakeholders.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It&#8217;s important to establish clear criteria for selecting the solution and to document the decision-making process. You should also consider the vendor&#8217;s ability to integrate with existing systems and processes and their training and support capabilities.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Negotiate terms<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once a vendor has been selected, you should enter into negotiations to finalize pricing, licensing, and service level agreements. This step involves developing a framework for ongoing support and maintenance and establishing clear expectations for deliverables and timelines. Applying legal and procurement teams in this step is important to ensure all agreements are compliant and enforceable.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Consider the vendor&#8217;s willingness to be flexible and to work collaboratively with your organization.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Implement and manage the solution<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once terms have been agreed upon, you should work with the vendor to implement the technology and establish ongoing management and support procedures. This includes training employees, establishing processes for reporting issues and receiving support, and monitoring performance against the project&#8217;s objectives.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It&#8217;s useful to create a governance framework so that the solution stays aligned with the organization&#8217;s objectives and strategies. It&#8217;s important to involve stakeholders in this step to ensure that the solution is being used effectively and meeting the needs of the organization.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How to avoid enterprise technology buyers remorse<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"764\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/How-to-avoid-enterprise-technology-buyers-remors-1_10654cc4.jpg?w=1024&#038;h=764&#038;crop=1\" alt=\"How to avoid enterprise technology buyers remors\" class=\"wp-image-16306\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/How-to-avoid-enterprise-technology-buyers-remors-1_10654cc4.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/How-to-avoid-enterprise-technology-buyers-remors-1_10654cc4.jpg?resize=300,224 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/How-to-avoid-enterprise-technology-buyers-remors-1_10654cc4.jpg?resize=1024,764 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The modern enterprise technology customer has changed significantly over the years.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They are more tech-savvy, have access to more options and information than ever, and have numerous opportunities and use cases for tech. However, despite this, many customers often regret their purchase. In fact&nbsp; <\/span><a href=\"https:\/\/www.gartner.com\/en\/industries\/high-tech\/trends\/pushing-beyond-enterprise-tech-buyer-regret#:~:text=Seventy%2Dthree%20percent%20of%20tech,decisions%20become%20ever%20more%20democratized.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">73% of tech buyers<\/span><\/a><span style=\"font-weight: 400;\"> who had bought but not yet implemented their products\/solutions already indicated high regret.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"502\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/solutions-already-indicated-high-regret_1654cc45.jpg?w=1024&#038;h=502&#038;crop=1\" alt=\"\" class=\"wp-image-16307\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/solutions-already-indicated-high-regret_1654cc45.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/solutions-already-indicated-high-regret_1654cc45.jpg?resize=300,147 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/solutions-already-indicated-high-regret_1654cc45.jpg?resize=1024,502 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To better understand the causes of high regret, Gartner conducted a study in 2022. <\/span><b>They asked tech buyers to indicate to what extent they agreed with two specific statements:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u201cThe offering we ultimately purchased is failing (or failed) to meet our expectations.\u201d<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u201cWe initially considered offerings that were much more ambitious than what we ultimately decided upon.\u201d<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A survey of over a thousand enterprise-tech purchasers revealed that buyers who experience high levels of regret tend to:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Lack of Focus and Clarity in Their Buying Approach<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In most cases where buyers experience high regret, conflicting objectives are often at play. This typically arises when these buyers aren&#8217;t entirely clear on their evaluation criteria and haven&#8217;t defined specific project outcomes or goals.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a result, they&#8217;re more prone to frequently adjusting their project objectives and allowing occasional decision-makers to sway their decisions, leading to increased regret post-purchase.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Have Prolonged Purchasing Cycles<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Enter that experience a high level of regret concerning a significant technology purchase decision tend to take longer to complete their purchasing process. On average, this timeframe is approximately seven to 10 months longer than those without regret.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This delay can be attributed to several factors, including the need for additional time to evaluate different options thoroughly, conduct a more rigorous analysis to avoid making similar mistakes, and seek more information to make an informed choice.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Are More Likely to Make No Decision at All<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Vendors invest significant resources into attracting potential buyers, but some end up canceling their purchasing efforts or making no decision. This can be due to factors such as budget constraints or unrealistic expectations. Vendors must analyze the reasons behind these cancellations to improve their sales strategies and attract more committed customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Adjusting messaging and pricing and providing transparent information about the product or service can help build trust and confidence in the buyer&#8217;s decision-making process. By being proactive and adaptable, vendors can tailor their efforts to increase the likelihood of successful conversions and build long-term relationships.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Low-Regret Buyers<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Low-regret buyers tend to focus more on achieving specific and gaining internal buy-in. They prioritize clearly defined topics and goals, allowing them to identify the best vendor to help them achieve those objectives.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By quickly deciding and working with a trusted vendor, low-regret buyers can avoid the pitfalls of a prolonged purchasing process. This approach results in greater efficiency, faster implementation of new technology or services, and ultimately, more favorable outcomes.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Enterprise technology buying: A strategic approach for success<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Enterprise technology buying is a critical process that can significantly impact an organization&#8217;s performance and competitiveness.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Selecting the right technology requires a thorough understanding of the organization&#8217;s needs and objectives and the available solutions in the market. The 7-step approach broken down by us and recommended by Gartner provides a comprehensive framework for evaluating and selecting enterprise technologies that meet the organization&#8217;s requirements. Each step in the process involves careful planning, evaluation, and collaboration with stakeholders to ensure the technology aligns with the organization&#8217;s goals and strategies.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember to involve all stakeholders in the decision-making process to ensure that everyone has input into the technology selection. Organizations should also regularly review their technology solutions to identify areas for improvement and ensure that they remain aligned with the organization&#8217;s needs.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/Remember-to-involve-all-stakeholders-in-the-decision-making-process-to-ensure-that-everyone-has-input-into-the-technology-selection-1_4764acf8.jpg?w=300&#038;h=208&#038;crop=1\" alt=\"Remember to involve all stakeholders in the decision-making process to ensure that everyone has input into the technology selection (1)\" class=\"wp-image-15454\" style=\"width:842px;height:584px\" width=\"842\" height=\"584\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/Remember-to-involve-all-stakeholders-in-the-decision-making-process-to-ensure-that-everyone-has-input-into-the-technology-selection-1_4764acf8.jpg 560w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/Remember-to-involve-all-stakeholders-in-the-decision-making-process-to-ensure-that-everyone-has-input-into-the-technology-selection-1_4764acf8.jpg?resize=300,208 300w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With careful planning and execution, enterprise technology buying can help organizations achieve their objectives and drive prolonged growth and success.<\/span><\/p>\n\n\n<a href=\"javascript:;\" class=\"popup-threefields m-element-hidden j-initiator j-paid_post_feature\" id=\"imgpng\" form-type-id=\"imgpng\"><img decoding=\"async\" class=\"initiator-image\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/04\/Employee-productivity-B-min_2643bf25.png\"\/><\/a>\n","protected":false},"excerpt":{"rendered":"Procuring enterprise technology can be a complex process, but it is critical to ensure purchases align with the use cases<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":15446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89],"tags":[445,7663,7665,7667],"class_list":["post-15445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","tag-business-transformation","tag-enterprise-technology","tag-procurement-management","tag-vendor-management-solutions"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Step By Step Guide To Enterprise Technology Buying<\/title>\n<meta name=\"description\" content=\"Take charge of your enterprise technology buying with our step-by-step guide. 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