{"id":15440,"date":"2023-07-10T12:24:56","date_gmt":"2023-07-10T12:24:56","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=15440"},"modified":"2023-07-10T12:24:56","modified_gmt":"2023-07-10T12:24:56","slug":"enterprise-technology-adoption","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/enterprise-technology-adoption\/","title":{"rendered":"Demystifying Enterprise Technology Adoption in 2023"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.walkme.com\/glossary\/technology-adoption\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Technology adoption<\/span><\/a><span style=\"font-weight: 400;\"> is hard enough for smaller companies, let alone organizations with thousands of staff.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For larger enterprises, it can feel like a near-impossible task due to the different attitudes and concerns of different roles toward new technologies.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is the scenario in which enterprise technology adoption exists, delivered by customer lifecycle technology platforms, which help users adopt new tech efficiently through excellent <\/span><a href=\"https:\/\/www.walkme.com\/glossary\/customer-adoption\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer adoption<\/span><\/a><span style=\"font-weight: 400;\"> of new technologies.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With each vendor offering emerging technologies like <\/span><a href=\"https:\/\/www.walkme.com\/glossary\/generative-ai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">generative AI<\/span><\/a><span style=\"font-weight: 400;\"> creating further business pressures to invest in the early stages of the life cycle of new solutions, adopting technology early pays dividends.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To help you understand enterprise technology adoption, we will explore the following topics:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">What factors impact enterprise technology adoption?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Strategies to promote enterprise technology adoption?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What technologies will drive enterprise technology adoption in 2023?<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What factors impact enterprise technology adoption?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Amid the initial two years of the COVID-19 pandemic, the enterprise tech sector experienced a massive surge in growth due to the rapid shift towards <\/span><a href=\"https:\/\/www.walkme.com\/glossary\/digital-transformation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital transformation<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Small and large businesses were keen on facilitating and expediting their digital progress. This led them to seek subscription, as-a-service, and cloud-based products with an unparalleled sense of urgency.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">B2B technology clients now prioritize expertise when buying products and solutions. Instead of relying on tech sales teams, they need more comprehensive aid in driving and directing their digital transformations.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Enterprise sales teams are now expected to have technical expertise, industry knowledge, and the ability to provide integrated solutions. B2B clients are no longer satisfied with a single point of contact and involve multiple stakeholders in their buying decisions. Expertise is now valued more than other factors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses today want easy and personalized self-service experiences when browsing new technologies for their organization, similar to what consumers get when shopping online for groceries, clothes, or used cars.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/the-digital-reinvention-of-enterprise-tech-go-to-market\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">McKinsey<\/span><\/a><span style=\"font-weight: 400;\"> research indicates that<\/span><b> over 30% of B2B customers use digital and self-service channels throughout the buying process<\/b><span style=\"font-weight: 400;\">. This experience has become possible due to the rise of cloud-based, easy-to-re deploy solutions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How the COVID-19 pandemic has impacted enterprise technology adoption is significant in how B2B clients now purchase and adopt new technologies and is essential to success in 2023.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>7 strategies to promote enterprise technology adoption<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"901\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/7-strategies-to-promote-enterprise-technology-adoption-1_04654cc8.jpg?w=1024&#038;h=901&#038;crop=1\" alt=\"7 strategies to promote enterprise technology adoption\" class=\"wp-image-16313\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/7-strategies-to-promote-enterprise-technology-adoption-1_04654cc8.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/7-strategies-to-promote-enterprise-technology-adoption-1_04654cc8.jpg?resize=300,264 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/7-strategies-to-promote-enterprise-technology-adoption-1_04654cc8.jpg?resize=1024,901 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These six strategies will help you promote enterprise technology adoption effectively and efficiently.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Learn from past experiences<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Reflect on previous efforts to manage organizational change. Identify successful and unsuccessful aspects and use those insights to modify your current approach.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For instance, uncover why and how the team completed necessary tasks if a previous tool lost popularity over time. The goal is not to create new details but to enhance clarity.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>2. Assess your current operations<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It is essential to understand your team&#8217;s current workflows and processes to effectively introduce your new enterprise technology and explain its benefits, such as simplified updates.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What is the process for performing the task? Can you describe the tools you use for the task? Are there any workarounds you use? Do you perform the same task across multiple tools?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Involve your team in the tool evaluation and selection process. For instance, if you decide between two providers offering technologies, you can demonstrate how each tool works and ask your team for feedback. This way, they can visualize and comprehend your plan better.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3. Implement your strategy gradually<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To ease the process change, create a phased rollout plan with milestones. This will allow the team to adjust, ask questions, and give feedback before introducing more changes to the process.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Please carefully consider the milestones in migrating from one process and system to another. It may be helpful to use a phased approach, such as starting slowly and gradually building up to full implementation and assessing the number of processes or tasks that need to be migrated.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Arrange the processes and tasks according to difficulty, starting from the easiest to the most difficult, and set your milestones based on the rankings. It&#8217;s important to note that using two systems simultaneously can be challenging, so ensure to provide regular reminders to the team regarding what needs to be done, when it needs to be done, and which system to use.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>4. Use transparent adoption metrics<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s always helpful to provide an update during weekly team meetings on the change&#8217;s adoption level.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Migrating processes from the old system can measure this metric to the new one or the number of tasks completed using the new system. Next, track and share the percentage of the team that has adopted the change.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The aim is not publicly calling out individuals but demonstrating to the team that they are progressing. Gamifying this exercise as a bit of friendly competition could motivate team members to encourage each other to complete the task to a high standard.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>5. Incorporate enterprise technology adoption into performance management<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you consider a fundamental behavior change necessary for your future, you can include it in the performance evaluation process.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It&#8217;s important to remember that performance evaluations should not include adopting the enterprise technology solution right after its implementation. It&#8217;s necessary to give the team time to adjust and learn how to use the change.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Review your current <\/span><a href=\"https:\/\/www.walkme.com\/glossary\/performance-improvement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">performance improvement<\/span><\/a><span style=\"font-weight: 400;\"> and evaluation periods and choose a future evaluation period to set goals for individuals based on their performance in a specific category, which will help ensure the long-term adoption of the solution.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To better assess performance, use the current evaluation period as a learning phase and wait until the next period to start evaluations officially.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can create a category named &#8220;Productivity Tools&#8221; or &#8220;Technology Alignment&#8221; that includes tool usage and other significant areas such as QBR completions, account contacts, and timeline tracking.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>6. Provide continuous learning opportunities<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Choose a coach from your team who will train and provide individual support as required. If you are implementing a gradual plan with specific goals, consider setting up checkpoints every two weeks after each milestone.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">During the checkpoints, request your coach to gather feedback from individuals through surveys or interviews regarding the rollout process.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The input should cover questions related to the ease of use and clarity of the process, which can identify areas that require more training, coaching, or communication.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating designated office hours can facilitate receiving feedback in a comfortable environment and allow for impromptu Q&amp;A sessions.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Use the input gathered to enhance and document your training in a Learning Management System (LMS), which can benefit current and new hires by providing ongoing training and development opportunities.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>7. Enterprise Technology Adoption Profiles<\/b><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.gartner.com\/en\/documents\/3890775\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Gartner<\/span><\/a><span style=\"font-weight: 400;\"> provides enterprise technology adoption (ETA) profiles to help enterprises to help guide enterprises in the way they plan, control, and adjust the speed of change of their technology-related choices.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The characteristics of the enterprise technology adoption profiles are as follows:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Gartner created the ETA Profiles by carefully analyzing over 10,000 enterprises, including government organizations.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">ETA Profiles evaluate businesses on three axes: Pace of change, technology planning, and control.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">There are seven ETA Profiles businesses within a cluster, which may differ somewhat across each characteristic.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">ETA Profiles are more effective than traditional firmographics like industry, country, or business size when predicting technology purchasing patterns.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Before pushing for a significant change that goes against your ETA Profile, ensure you have the endorsement of your leaders and anticipate any obstacles you may encounter.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">ETA Profiles can help you comprehend the technological background of your organization, business associates, or clients and how it influences technology-related initiatives.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What will drive enterprise technology adoption in 2023?<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"726\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/What-will-drive-enterprise-technology-adoption-in-2023__3654cc89.jpg?w=1024&#038;h=726&#038;crop=1\" alt=\"What will drive enterprise technology adoption in 2023_\" class=\"wp-image-16315\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/What-will-drive-enterprise-technology-adoption-in-2023__3654cc89.jpg 1156w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/What-will-drive-enterprise-technology-adoption-in-2023__3654cc89.jpg?resize=300,213 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/What-will-drive-enterprise-technology-adoption-in-2023__3654cc89.jpg?resize=1024,726 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To support this new evolution in enterprise technology adoption in 2023, tech companies should consider investing in four primary enablers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Data and analytics<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Companies can invest more in data and analytics to improve lead generation and segmentation.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They can use this data to create &#8220;health models&#8221; for customers that detect potential opportunities and risks and then take needed actions throughout the go-to-market (GTM) process. Successful companies are developing data systems to gain insight into their customers and partners.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They then use this information to create &#8220;revenue operations&#8221; (RevOps) teams that bring together sales, marketing, and customer success to get a complete view of the customer.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Emerging technology investments<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">According to McKinsey research (linked above), <\/span><b>over 30% of a B2B seller&#8217;s time is spent on low-value activities that can be automated<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"502\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/According-to-McKinsey-research-linked-above-over-30_7654cc8f.jpg?w=1024&#038;h=502&#038;crop=1\" alt=\"According to McKinsey research (linked above), over 30%\" class=\"wp-image-16316\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/According-to-McKinsey-research-linked-above-over-30_7654cc8f.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/According-to-McKinsey-research-linked-above-over-30_7654cc8f.jpg?resize=300,147 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/According-to-McKinsey-research-linked-above-over-30_7654cc8f.jpg?resize=1024,502 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This inefficiency is being tackled by some vendors who have introduced sales and RevOps (revenue operations) tools, leading to a 20% annual growth in the sales enablement software market.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, top-performing companies don&#8217;t necessarily need more tools; they simplify workflows by using these tools and consolidate data sources to increase adoption at scale while focusing on user design.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>The best talent<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Companies require employees with specific skills such as industry expertise, customer service, strategic advisory, and sales analytics to implement a new approach to enterprise technology adoption successfully.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Leaders are focused on hiring individuals with relevant industry knowledge and are exploring new sources of talent.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They also invest in early-career programs and adopt modern training approaches to enhance sales capabilities.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, as employees value innovation, culture, purpose, flexibility, and inclusion, leaders evaluate and improve their talent offerings to appeal to desirable candidates.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Agility<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To provide expertise and simplicity, building cross-functional teams that collaborate throughout the customer journey is essential. This requires new working methods, shared metrics, and composable business architectures.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some companies are restructuring their leadership to promote collaboration. For example, one company may have a chief revenue officer responsible for sales and marketing, while a chief customer officer oversees customer-facing functions like CS, support, and services.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Use a DAP to optimize your enterprise technology adoption&nbsp;<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The successful adoption of emerging technologies has become increasingly a priority for organizations seeking to remain competitive and maintain <\/span><a href=\"https:\/\/www.walkme.com\/glossary\/digital-resilience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital resilience<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ultimately, the success or failure of an enterprise\u2019s adoption rates is determined by numerous factors, from market forces to organizational predecessors.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nevertheless, strategic utilization of a Digital Adoption Platform (<\/span><a href=\"https:\/\/www.walkme.com\/glossary\/dap\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DAP<\/span><\/a><span style=\"font-weight: 400;\">) can help speed up the learning curve for employees while ensuring that they understand and implement new technology efficiently.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Get ready and start planning now, as your organization should be well-prepared with a comprehensive strategy for effectively incorporating and adopting new and emerging tech.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Utilize this strategy with a DAP to optimize your enterprise&#8217;s tech adoption!<\/span><\/p>\n\n\n<a href=\"javascript:;\" class=\"popup-threefields m-element-hidden j-initiator j-paid_post_feature\" id=\"imgpng\" form-type-id=\"imgpng\"><img decoding=\"async\" class=\"initiator-image\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/04\/Employee-productivity-A-min_1643bf27.png\"\/><\/a>\n","protected":false},"excerpt":{"rendered":"Technology adoption is hard enough for smaller companies, let alone organizations with thousands of staff. For larger enterprises, it can<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":251,"featured_media":15441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89],"tags":[665,7639,635,164],"class_list":["post-15440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","tag-customer-adoption","tag-generative-ai","tag-performance-management","tag-technology-adoption"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enterprise technology adoption: Think big for high ROI<\/title>\n<meta name=\"description\" content=\"Think big! Learn how to use big data insights to unlock business potential and higher ROI with enterprise technology adoption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.walkme.com\/blog\/enterprise-technology-adoption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enterprise technology adoption: Think big for high ROI\" \/>\n<meta property=\"og:description\" content=\"Think big! 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