{"id":15244,"date":"2023-06-05T14:30:57","date_gmt":"2023-06-05T14:30:57","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=15244"},"modified":"2023-06-05T14:30:57","modified_gmt":"2023-06-05T14:30:57","slug":"sales-tools","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/sales-tools\/","title":{"rendered":"34 essential sales tools for every sales professional (with examples)"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Sales tools are essential for every sales professional to maximize efficiency and productivity.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Without the right sales tools, navigating through different sales processes, such as prospecting, building relationships, and closing deals, can be difficult.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"520\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/In-their-2021-State-of-Sales-report-LinkedIn-reported-that_5654e15e.jpg?w=1024&#038;h=520&#038;crop=1\" alt=\"In their 2021 State of Sales report, LinkedIn reported that\" class=\"wp-image-16359\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/In-their-2021-State-of-Sales-report-LinkedIn-reported-that_5654e15e.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/In-their-2021-State-of-Sales-report-LinkedIn-reported-that_5654e15e.jpg?resize=300,152 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/In-their-2021-State-of-Sales-report-LinkedIn-reported-that_5654e15e.jpg?resize=1024,520 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In their 2021 State of Sales report, LinkedIn reported that 74% of sellers say their organization <\/span><a href=\"https:\/\/www.linkedin.com\/business\/sales\/blog\/strategy\/introducing-linkedin-state-of-saes-2020-global-edition\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">plans to spend more on sales intelligence tools<\/span><\/a><span style=\"font-weight: 400;\"> in the next 12 months.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Investing in new tools is a quick and easy way to drive <\/span><a href=\"https:\/\/www.walkme.com\/glossary\/digital-transformation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital transformation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But if you\u2019re a sales professional, where should you spend your money? What tools are out there? What do they do?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And most importantly, <\/span><b>are they worth it?<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The best sales tools are truly indispensable to you. But the best approach to procuring sales tools is to buy <\/span><b>as few tools as you can<\/b><span style=\"font-weight: 400;\"> to continue to be effective.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll provide an in-depth look at 34 sales tools that every sales professional should be aware of and provide links to some of the more popular options on the market.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You almost certainly do not need all these tools.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But you almost certainly need some of them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Peruse our list, and see which sales tools you need to transform your sales operations. And if you decide to invest in any of these tools, make sure you have a robust <\/span><a href=\"https:\/\/www.walkme.com\/glossary\/digital-adoption\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital adoption<\/span><\/a><span style=\"font-weight: 400;\"> strategy to get maximum value.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Customer relationship management (CRM) systems<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/1-1_654e1629.jpg\" alt=\"Customer relationship management (CRM) systems\" class=\"wp-image-16361\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/1-1_654e1629.jpg 629w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/1-1_654e1629.jpg?resize=230,300 230w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A CRM is a sales tool that helps you manage customer information and increase sales efficiency.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It stores contact information, sales opportunities, conversations, and other sales data in one easily accessible place.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An effective CRM will help your team keep track of upcoming deals, follow up with leads quickly, and create a better customer experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Examples of popular CRMs:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">HubSpot CRM<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.zoho.com\/crm\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Zoho CRM<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dynamics.microsoft.com\/en-us\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Microsoft Dynamics 365<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Email marketing tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Email marketing tools are essential for reaching prospective customers and building relationships with current customers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These platforms help you design attractive emails, segment audiences, automate email campaigns with triggers, track key metrics like open rates and click-throughs, and more.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With the right tool, you can craft emails that will drive more engagement and increase customer satisfaction.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few popular email marketing tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.constantcontact.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Constant Contact<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.brevo.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Brevo<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Sales automation tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Every sales team should have an <\/span><a href=\"https:\/\/www.walkme.com\/glossary\/automation-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">automation strategy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sales automation tools help streamline processes in the sales process.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They can automate mundane tasks such as data entry, scheduling activities, lead qualification and routing, and prospecting.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This helps your team focus their time on building relationships and closing deals instead of monotonous administrative work.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools also provide insights into which leads are most likely to become customers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few examples of sales automation tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwiOz9SvioH_AhUTy9UKHRJ8DGwYABABGgJ3cw&amp;sig=AOD64_2MEXMbYh3fSTg_SfZxfn3Jmfrvog&amp;q&amp;adurl&amp;ved=2ahUKEwjt9MqvioH_AhX_UqQEHXfkCx8Q0Qx6BAgJEAE\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Pipedrive<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.close.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Close<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.outreach.io\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Outreach<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Social selling tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Social selling is a strategy of using social media platforms to connect with prospects and build relationships with existing customers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools make it easier for sales professionals to find potential customers by searching through profiles and identifying key contacts at organizations, and target accounts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a couple of popular social selling tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwiE7aTXioH_AhWi_3cKHSuOBZUYABAAGgJlZg&amp;sig=AOD64_0QegRrSuCn5CNUwbS_P0Sz3bXxKQ&amp;q&amp;adurl&amp;ved=2ahUKEwjfk5vXioH_AhWbhf0HHbpcDo0Q0Qx6BAgIEAE\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">LinkedIn Sales Navigator<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Prospecting tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Prospecting tools are essential for gathering leads and finding potential customers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools help you create targeted campaigns to reach the right prospects, monitor lead engagement, track activities such as emails sent and calls made, and gain key insights into customer behavior.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With an effective prospecting tool, you can increase productivity by automating manual tasks in the lead generation process.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few popular prospecting tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hunter.io\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Hunter.io<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/clearbit.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Clearbit<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/discoverorg.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">DiscoverOrg<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Proposal creation tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Proposal creation tools make it easier for sales teams to create professional-looking proposals quickly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They often have features like template libraries or drag-and-drop elements that allow you to customize your proposals with ease.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also use these platforms to collaborate with your team, manage version control, measure the effectiveness of your proposals, and track proposal performance.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few popular proposal creation tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.pandadoc.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">PandaDoc<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.proposify.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Proposify<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/qwilr.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Qwilr<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Sales analytics tools<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/2-1_97654e16.jpg\" alt=\"Sales analytics tools\" class=\"wp-image-16362\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/2-1_97654e16.jpg 626w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/2-1_97654e16.jpg?resize=229,300 229w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Sales analytics tools provide valuable insights into sales performance.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools collect data from across all stages in the sales funnel and visualize it in interactive dashboards.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This makes it easier to spot patterns and trends in customer behavior, uncover areas for improvement, and gain a better understanding of how customers interact with your product or service.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A few of the big names in sales analytics are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Tableau<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.looker.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Looker<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/databox.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Databox<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Sales enablement tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Sales enablement tools help equip sales reps with the skills they need to succeed.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These platforms often include training materials, playbooks, and other resources that can help reps learn the ropes quickly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some platforms even offer on-demand coaching capabilities so that reps can get help when they need it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few examples of sales enablement tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/seismic.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Seismic<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.highspot.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Highspot<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.showpad.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Showpad<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Live chat and chatbots<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Live chat and chatbots can help increase customer engagement by providing real-time support to customers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools enable reps to quickly answer questions, provide helpful resources, and guide customers through the buying process.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They also allow reps to track customer activity for a better understanding of customer needs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few live chat tools for you to consider:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.drift.com\/platform\/live-chat\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Drift<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.intercom.com\/live-chat\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Intercom<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwj51OXhmIH_AhU1h2gJHSF-Cw0YABAAGgJ3Zg&amp;sig=AOD64_2jYLuFfKFunSStby19qy_guqUNdw&amp;q&amp;adurl&amp;ved=2ahUKEwjGmtnhmIH_AhXRbMAKHaubD5sQ0Qx6BAgJEAE\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">LiveChat<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Collaboration tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Collaboration tools are essential for sales teams that often work together on projects.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With these tools, you can organize tasks, manage workflow, communicate in real-time, share files easily, and more.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They also make it easy to coordinate with colleagues across different departments or locations so that everyone is on the same page.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are plenty of collaboration tools out there, but here are a few popular examples:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Slack<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/asana.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Asana<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Trello<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>E-Signature tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">E-signature tools make it easier for sales teams to sign contracts with customers without having to print documents or exchange physical signatures.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools provide an electronic signature process that is secure, convenient, and compliant with industry regulations.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few e-signature tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.docusign.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">DocuSign<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hellosign.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">HelloSign<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.adobe.com\/sign.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Adobe Sign<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>AI sales assistants<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">AI sales assistants are a form of customer service tool powered by <\/span><a href=\"https:\/\/www.walkme.com\/glossary\/artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">artificial intelligence (AI).<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools can help automate mundane tasks such as lead qualification and routing, scheduling activities, and more.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They also use natural language processing and <\/span><a href=\"https:\/\/www.walkme.com\/glossary\/machine-learning\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">machine learning<\/span><\/a><span style=\"font-weight: 400;\"> algorithms to generate insights into customer behavior so you can better tailor your approach.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a couple of AI sales assistants on the market right now:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.conversica.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Conversica<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/exceed.ai\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Exceed.ai<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Account-based marketing (ABM) tools<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/3-1_6654e16a.jpg\" alt=\"Account-based marketing (ABM) tools\" class=\"wp-image-16363\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/3-1_6654e16a.jpg 628w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/3-1_6654e16a.jpg?resize=230,300 230w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Account-based marketing (ABM) is a strategy used to reach target accounts with personalized messages and content.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">ABM tools help you create targeted campaigns, manage customer relationships, measure the effectiveness of campaigns, and more.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools make it easier to build relationships at scale so you can better understand customer needs and focus on high-value accounts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a couple of popular ABM tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/terminus.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Terminus<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.demandbase.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Demandbase<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Sales training and coaching tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Sales training and coaching tools provide a platform for sales reps to learn new skills or master existing ones.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These platforms often include educational materials such as ebooks, tutorials, webinars, podcasts, online courses, quizzes, etc., that can help reps stay up-to-date with industry trends and sharpen their selling techniques.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some even offer one-on-one coaching sessions to help reps better understand customer needs and adapt accordingly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few examples of sales training and coaching tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/seismic.com\/lessonly\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Lessonly<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mindtickle.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">MindTickle<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ambition.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Ambition<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Product demo tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Product demo tools make it easier for sales reps to demonstrate products or services in a virtual environment.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools allow reps to show off product features, simulate real-world scenarios, and provide interactive demos that customers can participate in.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They also eliminate the need for expensive hardware setups so you can keep costs low while still providing an engaging experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you need a product demo tool, consider:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwiRv5_fmYH_AhXICIsKHXkOAqUYABAAGgJlZg&amp;sig=AOD64_3238fID2TF2Ld1qIqDxn9O1bA3HA&amp;q&amp;adurl&amp;ved=2ahUKEwiH4ZPfmYH_AhXfiv0HHRWOBjsQ0Qx6BAgIEAE\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Demio<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.goto.com\/webinar\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">GoToWebinar<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/zoom.us\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Zoom<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Pipeline management tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Pipeline management tools automate the process of tracking leads through the sales cycle.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools provide insights into how your prospects are responding to your marketing efforts, where they&#8217;re dropping off, what actions need to be taken next, and more.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This enables sales reps to better plan their activities and ensure they\u2019re staying on top of customer needs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few popular pipeline management tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwiOz9SvioH_AhUTy9UKHRJ8DGwYABABGgJ3cw&amp;sig=AOD64_2MEXMbYh3fSTg_SfZxfn3Jmfrvog&amp;q&amp;adurl&amp;ved=2ahUKEwjt9MqvioH_AhX_UqQEHXfkCx8Q0Qx6BAgJEAE\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Pipedrive<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.insightly.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Insightly<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.zoho.com\/crm\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Zoho CRM<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Customer feedback tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer feedback tools allow sales teams to collect customer feedback and use it to improve the customer experience.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools provide a platform for customers to rate their experiences, provide suggestions, or voice any concerns they may have.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This can help you identify areas where you need to make adjustments and foster more positive interactions with your customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few customer feedback tools you may want to consider:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwjCybH9mYH_AhVRBgYAHRuzBZwYABAAGgJ3cw&amp;sig=AOD64_04OHiz6FJlh00jsHDhNHzjq-byxw&amp;q&amp;adurl&amp;ved=2ahUKEwiUoab9mYH_AhVu7LsIHaV-BeEQ0Qx6BAgJEAE\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">SurveyMonkey<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwjV0pKGmoH_AhWErHcKHaDVB0QYABAAGgJlZg&amp;sig=AOD64_0n6TKC9cm6D2oR32L1Gv0BwqARCg&amp;q&amp;adurl&amp;ved=2ahUKEwiutImGmoH_AhWhTeUKHTWRB5cQ0Qx6BAgJEAE\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Qualtrics<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwjPqs6OmoH_AhWJ0ncKHSyzBw0YABAAGgJlZg&amp;sig=AOD64_2UgNagqjKfJzCui8b2LRB2np3e2g&amp;q&amp;adurl&amp;ved=2ahUKEwi3ocSOmoH_AhV-i_0HHax0AfwQ0Qx6BAgJEAE\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Typeform<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Sales intelligence tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Sales intelligence tools are designed to give sales representatives access to up-to-date market insights and data that can help them close deals faster.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools use predictive analytics and AI algorithms to uncover potential opportunities in target accounts, track competitors\u2019 strategies, and identify areas where you can improve your own sales process.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By leveraging this data, you can develop a more effective approach to sales.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few sales intelligence tools on the market:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwiiiOyxmoH_AhWNgoMHHfSJBEkYABAAGgJlZg&amp;sig=AOD64_02CLRIQrwomsruoxjTGWeTXWiZeg&amp;q&amp;adurl&amp;ved=2ahUKEwj_uuGxmoH_AhVQ7rsIHffkCr0Q0Qx6BAgHEAE\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">ZoomInfo<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.leadspace.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Leadspace<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.demandbase.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Demandbase<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>CPQ (Configure Price Quote) tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">CPQ tools provide automated pricing solutions for businesses.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools help reduce manual order processing time by providing accurate pricing calculations and product configurations for customers in real time.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This makes it easier to respond quickly to customer inquiries and streamline the ordering process, helping you close deals faster.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, CPQ tools allow you to apply discounts and promotions based on customer preferences or other criteria so that they get the best value for their money.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few of the bigger names in CPQ tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/products\/cpq\/resources\/what-is-salesforce-cpq\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Salesforce CPQ<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.zoho.com\/crm\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Zoho CPQ<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/conga.com\/products\/commerce\/conga-cpq\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Conga CPQ<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Call and meeting tools<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/4-1_32654e16.jpg\" alt=\"Call and meeting tools\" class=\"wp-image-16364\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/4-1_32654e16.jpg 626w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/4-1_32654e16.jpg?resize=229,300 229w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Call and meeting tools make it easier to connect with customers in real time.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools allow you to create virtual rooms for video calls, webinars, or online meetings and provide features such as screen sharing, file sharing, recordings, and more.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, many of these tools come with integrated AI capabilities that can help you better understand customer needs and tailor your approach accordingly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few of the most popular call and meeting tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/zoom.us\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Zoom<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/meet.google.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Meet<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.microsoft.com\/en-ww\/microsoft-teams\/free\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Microsoft Teams<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.zoominfo.com\/products\/chorus?ch_source=chorus\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Chorus.ai<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gong.io\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Gong.io<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Sales incentive and commission management tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Sales incentive and commission management tools help sales reps stay motivated while tracking their progress toward commissions.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools automate the process of setting up incentives, calculating commissions, tracking performance metrics, etc., so you can ensure that reps are being compensated fairly for their efforts.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, they help you plan for future incentives and commissions based on historical data, allowing you to adjust your strategy as needed.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few sales incentive and commission management tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.xactlycorp.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Xactly<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.performio.co\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Performio<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/spiff.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Spiff<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Sales performance management tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Sales performance management tools enable sales teams to monitor and improve their performance over time.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools provide analytics that measure key metrics such as customer lifetime value, average deal size, conversion rates, lead response times, etc. so that reps can identify areas for improvement.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, these tools can also be used to track progress against goals and develop actionable insights that can help reps stay on top of their game.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few sales performance management tools to explore:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.gong.io\/sales-management-software\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Gong<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.chorus.ai\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Chorus<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/execvision.io\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">ExecVision<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Customer success tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer success tools help sales teams keep customers engaged with the product or service.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools enable reps to monitor customer usage, identify areas where customers may need help, and provide personalized support when needed.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, these tools can be used to track customer feedback and measure success over time so that reps can adjust their approach accordingly.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A few popular customer success tools include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.gainsight.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Gainsight<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.totango.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Totango<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.clientsuccess.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">ClientSuccess<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Sales forecasting tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Sales forecasting tools make it easier to predict future revenue and plan for upcoming opportunities.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools use data from past sales cycles, market trends, customer interactions, etc., to create accurate forecasts based on current conditions.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This helps reps prepare for changing market dynamics and take advantage of new business opportunities as they arise.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few sales forecasting tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.clari.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Clari<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.anaplan.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Anaplan<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/products\/sales-cloud\/features\/quota-forecasting-software\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Salesforce Forecasting<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Appointment scheduling tools<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/5-1_77654e17.jpg\" alt=\"Appointment scheduling tools\" class=\"wp-image-16365\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/5-1_77654e17.jpg 618w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/5-1_77654e17.jpg?resize=226,300 226w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Appointment scheduling tools enable sales teams to quickly coordinate meetings with potential customers or existing clients.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools allow you to schedule appointments directly from your calendar or through automated booking systems, so that reps can quickly and easily manage their time.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, they help reps save time by automatically sending reminders to customers about upcoming appointments or changes in schedule.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few appointment scheduling tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/calendly.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Calendly<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/doodle.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Doodle<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/acuityscheduling.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Acuity Scheduling<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Data enrichment tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Data enrichment tools help sales teams gain deeper insights into customer behavior and preferences.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools collect data from multiple sources such as social media, emails, online surveys, etc., to provide a more comprehensive picture of the customer journey.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This helps reps craft more effective strategies for targeting prospects and engaging existing customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some of the data enrichment tools you could consider are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/clearbit.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Clearbit Enrichment<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fullcontact.com\/products\/enrich\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">FullContact<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.datanyze.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Datanyze<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Market research tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Market research tools enable sales teams to stay up-to-date on industry trends and competitor activities.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools allow you to track news articles, financial statements, product launches, customer feedback, etc. so that reps can gain valuable insights into the market.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, these tools can help reps identify opportunities to increase sales and maintain a competitive edge.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re in the market for market research tools, start here:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/similarweb.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">SimilarWeb<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nielsen.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Nielsen<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Video selling tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Video selling tools provide an engaging way for sales teams to interact with prospects and existing customers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools allow you to create personalized video messages or live presentations for clients so that reps can quickly establish a connection and catch their attention.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, they provide features such as analytics tracking, customized branding, interactive calls-to-action, etc., which help reps tailor their approach based on customer preferences.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few video selling tools to think about:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vidyard.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Vidyard<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bombbomb.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">BombBomb<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.loom.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Loom<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Content management systems (CMS)<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Content management systems (CMS) enable sales teams to easily manage website content across multiple devices and platforms.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">CMS platforms provide features such as drag-and-drop interfaces, page customization, and automated content updates, so that reps can quickly create dynamic web pages and optimize the customer experience.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, these tools help reps increase website traffic by providing SEO optimization tools and analytics tracking capabilities.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some of the biggest CMS tools that you may already be aware of include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">WordPress<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.contentful.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Contentful<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Document management tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Document management tools enable sales teams to easily store, organize, and share documents with prospects or existing customers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools allow you to securely upload files to a cloud-based storage system, so that reps can access documents from multiple devices at any time.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, they help reps save time by enabling them to search for specific documents within the system using keywords or tags.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are few of the biggest names in document management:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.google.com\/drive\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Drive<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwjR_rLgnIH_AhXK4ncKHdd_DMEYABAAGgJlZg&amp;sig=AOD64_1S4tSc0V93LY4BB5IdccJenFP_8g&amp;q&amp;adurl&amp;ved=2ahUKEwihjavgnIH_AhW5g_0HHbgHAj0Q0Qx6BAgJEAE\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Dropbox<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.box.com\/collaboration\/document-management\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Box<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Product information management (PIM) tools<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"958\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/6-1_2654e17e.jpg?w=1024&#038;h=958&#038;crop=1\" alt=\"Product information management (PIM) tools\" class=\"wp-image-16366\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/6-1_2654e17e.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/6-1_2654e17e.jpg?resize=300,281 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/11\/6-1_2654e17e.jpg?resize=1024,958 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Product information management (PIM) tools help sales teams manage product information across multiple channels.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools provide features such as automated data collection, data integration, and product catalogs so that reps can quickly access the most up-to-date information about products and services.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, they enable reps to create customized product descriptions for different markets or areas of interest.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a PIM tool, consider these:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.akeneo.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Akeneo<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salsify.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Salsify<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pimcore.com\/en\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Pimcore<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Contract lifecycle management tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Contract lifecycle management tools provide an easy way for sales teams to manage contracts throughout their entire lifecycle.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools allow you to track contract versions, monitor changes between iterations, and generate reports in real time so that reps can remain compliant with regulations.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, they help reps save time by automating approval processes and providing reminders about upcoming deadlines.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few contract lifecycle management tools to think about:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/conga.com\/products\/manage-contracts\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Conga<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.contractsafe.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">ContractSafe<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.contractworks.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">ContractWorks<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Task management tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Task management tools enable sales teams to easily set and track goals, tasks, and deadlines.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools provide features such as project tracking, task delegation, and collaboration tools so that reps can quickly manage their workloads.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, they help reps stay organized by providing reminders about upcoming tasks or changes in schedule.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some of the most popular task management tools out there:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/asana.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Asana<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Trello<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwiZ5IiXnYH_AhXz_dUKHd2TAzMYABAAGgJ3cw&amp;sig=AOD64_0soL8Z91aevAp3qTHMJ4EG6SoCCA&amp;q&amp;adurl&amp;ved=2ahUKEwjJuoCXnYH_AhXhWaQEHR5uBAEQ0Qx6BAgLEAE\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Monday.com<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Mobile sales tools<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Mobile sales tools provide an easy way for reps to access customer information while on the go.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These tools allow you to store customer data securely on your device, so that reps can quickly access contact details or order history when visiting customers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, they help reps save time by automating common processes such as lead generation or payment processing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few mobile sales tools for you to explore:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.zendesk.com\/sell\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Zendesk Sell<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesbox.io\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Salesbox<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.forcemanager.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">ForceManager<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>The one tool you definitely need: A digital adoption platform<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Whichever tools you choose to use to enhance your <\/span><a href=\"https:\/\/www.walkme.com\/glossary\/tech-stack\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tech stack<\/span><\/a><span style=\"font-weight: 400;\">, you must factor in the cost (both time and money) of implementing those tools.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your employees will need to be trained to reduce the time-to-value of any new tools, and to be able to continue to do their jobs effectively.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s where <\/span><a href=\"https:\/\/www.walkme.com\/glossary\/digital-adoption-platform\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a digital adoption platform<\/span><\/a><span style=\"font-weight: 400;\"> (DAP) becomes an essential part of your tech stack.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;Whether you want to invest in sales tools to set up new functions or to digitize existing processes, a DAP can help you hit the ground running with new sales tools.<\/span><\/p>\n\n\n<a href=\"javascript:;\" class=\"popup-threefields m-element-hidden j-initiator j-paid_post_feature\" id=\"imgpng\" form-type-id=\"imgpng\"><img decoding=\"async\" class=\"initiator-image\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/04\/Employee-productivity-A-min_1643bf27.png\"\/><\/a>\n","protected":false},"excerpt":{"rendered":"Sales tools are essential for every sales professional to maximize efficiency and productivity.&nbsp; Without the right sales tools, navigating through<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":15245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7327],"tags":[7605,7591,368,110,7607],"class_list":["post-15244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-adoption","tag-automation-strategy","tag-customer-relationship-management","tag-digital-adoption-strategy","tag-digital-transformation","tag-sales-analytics-tools"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>34 essential sales tools for every sales professional (with examples)<\/title>\n<meta name=\"description\" content=\"We\u2019ve compiled a list of the best sales tools 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