{"id":1474,"date":"2017-03-21T16:04:23","date_gmt":"2017-03-21T16:04:23","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=1474"},"modified":"2023-12-06T04:56:09","modified_gmt":"2023-12-06T04:56:09","slug":"experts-sales-team-efficient","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/experts-sales-team-efficient\/","title":{"rendered":"How to Improve Sales Efficiency \u2014 3 Experts Weigh In"},"content":{"rendered":"<p>How do you scale sales operations and improve sales efficiency?<\/p>\n<p><a href=\"https:\/\/www.walkme.com\/\" target=\"_blank\" rel=\"noopener\">WalkMe<\/a>\u00a0co-hosted a Sales Ops Happy Hour at the LinkedIn offices in San Francisco to answer this very question.<\/p>\n<p>With a group of expert panelists and over 275 sales ops professionals in attendance, we tackled this hot topic in style.<\/p>\n<p>The panel featured Salil Jain, VP of Sales Operations at <a href=\"https:\/\/www.docusign.com\/\" target=\"_blank\" rel=\"noopener\">DocuSign<\/a>, Jeffrey Serlin, VP Sales Operations and Strategy at <a href=\"https:\/\/www.campaignmonitor.com\/\" target=\"_blank\" rel=\"noopener\">Campaign Monitor<\/a>, and Branca Ballot, Senior Director of Growth at <a href=\"https:\/\/www.zenefits.com\/\" target=\"_blank\" rel=\"noopener\">Zenefits<\/a>. Each have expertise in the field and a unique history of building and managing successful sales operations teams.<\/p>\n<p>Although the panel covered a number of topics, the majority of the conversation focused on challenges the panelists have experienced in their own sales ops careers.<\/p>\n<p style=\"text-align: center;\"><strong><em><a href=\"https:\/\/www.walkme.com\/pages\/walkme-for-crm-2\/?eco=crm&amp;adin=experts-sales-team-efficient-ll01&amp;land=walkme-for-crm-2&amp;pitch=Employee-Productivity\" target=\"_blank\" rel=\"noopener\">Sales teams work more efficiently with WalkMe by their side. Try it for free.<\/a><\/em><\/strong><\/p>\n\n<h2>Improve Sales Efficiency With These Tips<\/h2>\n<p>Branca Ballot recommended that sales teams should work to reduce \u201cfollow-up inefficiencies,\u201d as they can have costly results. For example, a team that does not sufficiently prepare for a product demonstration may be required to perform additional demos, which is neither efficient nor scalable. In this instance, Ballot suggests \u201cdeveloping effective content that tailors the demo experience to each customer.\u201d<\/p>\n<p>Salil Jain emphasized how selling to different sized companies can result in distinctive challenges when it comes to sales efficiency. For example, in DocuSign\u2019s small and medium-sized business (SMB) segment, streamlining processes for pipeline generation is very challenging. To alleviate the growing pain in this segment, Jain makes it a priority to funnel leads to the sales team as quickly as possible.<\/p>\n<p><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1477\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/03\/2.png\" alt=\"2\" width=\"740\" height=\"216\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/03\/2.png 740w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/03\/2.png?resize=300,88 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><\/p>\n<p>When it comes to DocuSign\u2019s enterprise segment, Jain tends to focus more on inefficiencies that arise from prolonged sales cycles. He recommends shortening the sales cycle as much as possible to make for more efficient sales operations.<\/p>\n<p>Furthermore, the panelists touched on the difficulties that come along with bridging the gap between sales and marketing. They emphasized the importance of creating a streamlined process to guide leads through a funnel, and more specifically Ballot suggested that sales and marketing leaders ought to find an effective and collaborative way to work across departments.<\/p>\n<p>Jeffrey Serlin insisted that sales and marketing teams both need to consider themselves co-owners of the revenue cycle, as opposed to segmenting their ownership in the sales funnel.<\/p>\n<p><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1478 size-full\" title=\"Sales &amp; Operations Planning Process\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/03\/3.png\" alt=\"Sales &amp; Operations Planning Process\" width=\"740\" height=\"216\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/03\/3.png 740w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/03\/3.png?resize=300,88 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><\/p>\n<p>Jain dove in deeper by suggesting that key metrics surrounding marketing quality leads (MQLs) and sales quality leads (SQLs) can be better aligned by reducing issues related to lead flow and routing. Furthermore, he emphasized the importance of investing in technology, and investing early.<\/p>\n<p>The key takeaway from the wildly successful night was that sales operations require constant re-evaluation as companies grow and evolve to meet customer needs. A Digital Adoption Platform (DAP), such as <a href=\"https:\/\/www.walkme.com\/?RequestDemo&amp;t=7&amp;eco=crm&amp;camp=walkmeblog&amp;adin=experts-sales-team-efficient-demorequest&amp;land=HomePageRequestDemo&amp;pitch=Employee-Productivity\" target=\"_blank\" rel=\"noopener\">WalkMe<\/a>, can help solve the majority of a company\u2019s sales operations challenge, or prevent them before they arise.<\/p>\n<p style=\"text-align: center;\"><strong><em><a href=\"https:\/\/www.walkme.com\/pages\/employee-training-software-na\/?eco=training&amp;adin=experts-sales-team-efficient-ll02&amp;land=employee-training-software-na&amp;pitch=Employee-Productivity\" target=\"_blank\" rel=\"noopener\">Discover how you can improve your sales operations today with a free WalkMe demo.<\/a><\/em><\/strong><\/p>\n<p>You can catch the entire Facebook Live recording of the panel <a href=\"https:\/\/www.facebook.com\/WalkMe\/videos\/1230582220393490\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"How do you scale sales operations and improve sales efficiency? WalkMe\u00a0co-hosted a Sales Ops Happy Hour at the LinkedIn offices<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":2280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89,9],"tags":[183,176],"class_list":["post-1474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-walkme-company-news","tag-sales-enablement","tag-wmb-news"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Improve Sales Efficiency \u2014 3 Experts Weigh In<\/title>\n<meta name=\"description\" content=\"WalkMe co-hosted a Sales Ops Happy Hour with panelists to discus the question: How do you 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