{"id":14712,"date":"2023-03-31T14:00:40","date_gmt":"2023-03-31T14:00:40","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=14712"},"modified":"2023-06-15T09:47:15","modified_gmt":"2023-06-15T09:47:15","slug":"drivers-for-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/drivers-for-digital-transformation\/","title":{"rendered":"7 Key Digital Transformation Drivers in 2023"},"content":{"rendered":"

When you think of the drivers of <\/span>digital transformation<\/u><\/span><\/span><\/a>, what do you picture? Technologies that solve problems, like the Cloud or a new form of AI-driven automation? <\/span><\/p>\r\n

If these answers are similar to your responses, you\u2019re not alone. The popular perception is that digital transformation drivers mean investment in the tech stack because technology leaders associate the newest solutions with higher performance and profits. But this thought process misses the bigger picture.<\/span><\/p>\r\n

Before investing in new digital transformation technologies, you must consider what <\/span>drives <\/i><\/span>the decision to adopt these new technologies. The importance of this question is why we have provided this list of digital transformation drivers for 2023. <\/span><\/p>\r\n

This article will help you identify digital transformation drivers, why they are essential to business processes, and our list of the top seven drivers of 2023. Doing so will give you a general overview of what to expect in 2023 and how to strategically use this information to plan for your organization’s future success as CIOs, IT leaders, or other team members. <\/span><\/p>\r\n

<\/a> What are digital transformation drivers?<\/b><\/span><\/span><\/h2>\r\n

\"What<\/span><\/p>\r\n

Digital transformation drivers are the reasons for using new <\/span>digital tools<\/u><\/span><\/span><\/a>. Drivers help you identify problems or obstacles to profit generation, showing you where to make changes that will allow you to reduce operational efficiencies and boost performance and ROI by investing in new digital technology. It is essential to know that utilizing<\/span> transformation drivers<\/b><\/span> goes beyond technology, but the first step is looking at <\/span>what needs changing, how, and why<\/b><\/span>.<\/span><\/p>\r\n

Our <\/span>State Of Digital Adoption 2022-2023 Report<\/u><\/span><\/span><\/a> found that <\/span>large enterprises spent, on average more than USD 104 million on digital transformation and software in 2022<\/b><\/span>. This vast sum underscores the significance of using drivers to ensure that digital transformation investments are focused on your company’s right areas of need to provide the best ROI. <\/span><\/p>\r\n

Next, let’s look at the difference between digital transformation drivers and enablers, as these can be easily confused. <\/span><\/p>\r\n

<\/a> Digital transformation drivers vs. enablers<\/b><\/span><\/span><\/h2>\r\n

It is easy to confuse digital transformation drivers with <\/span>enablers<\/b><\/span>. The difference is that drivers help you see the problems that transformation technologies must solve, and enablers solve these problems. <\/span><\/p>\r\n

For example, a driver for a new streaming service startup might be a <\/span>new business model<\/b><\/span>, which identifies that the company is not successful because they are using a subscription business model. The enabler would be the technology that allows the new company to shift to a freemium model, satisfying users\u2019 needs and boosting revenue. <\/span><\/p>\r\n

Now we understand the difference between digital transformation drivers and enablers, let\u2019s look at how drivers are essential to business processes. <\/span><\/p>\r\n

How are digital transformation drivers essential to business processes?<\/b><\/span><\/span><\/p>\r\n

In the coming years, changes in consumer behavior will become a deciding factor when it comes to increasing value in retail stores more than any other single element. This point is part of why our State Of Adoption Report found that <\/span>67% of organizations are under \u201cincredible pressure\u201d to accelerate digital transformation<\/b><\/span>. Through digital transformation, companies can use data and technology to provide better services for customers and internal stakeholders. It’s also essential that the technology should support and optimize existing procedures without altering their operations too much.<\/span><\/p>\r\n

In today’s world, individuals have grown accustomed to the benefits and comfort that technology has provided. People enjoy being present in the customized digital realm where they can obtain real-time information, expecting retailers to keep up with such demands. To stay ahead of these changes, brands can use innovative technology as an opportunity for growth and transformation to meet customers’ needs.<\/span><\/p>\r\n

<\/a> 7 critical digital transformation drivers in 2023<\/b><\/span><\/span><\/h2>\r\n

\"7<\/span><\/p>\r\n

It is helpful to plan to identify the key drivers of transformation relevant to your company at the start of each year to ensure that you remain competitive and digitally resilient for the future. <\/span><\/p>\r\n

Luckily, for the year ahead, we have done the work for you as we present the seven key drivers of transformation in 2023: <\/span><\/p>\r\n

    \r\n\t
  1. \r\n

    New Business Models<\/span><\/p>\r\n<\/li>\r\n\t

  2. \r\n

    Enhance Customer Experiences<\/span><\/p>\r\n<\/li>\r\n\t

  3. \r\n

    Modernizing IT Infrastructure<\/span><\/p>\r\n<\/li>\r\n\t

  4. \r\n

    Operational Efficiency<\/span><\/p>\r\n<\/li>\r\n\t

  5. \r\n

    Optimized Employee Skillset <\/span><\/p>\r\n<\/li>\r\n\t

  6. \r\n

    External Partner Collaboration<\/span><\/p>\r\n<\/li>\r\n\t

  7. \r\n

    Data-Driven decision-making <\/span><\/p>\r\n<\/li>\r\n<\/ol>\r\n

    Digital adoption<\/u><\/span><\/span><\/a> is a vital part of digital transformation, which involves internalizing and utilizing new technologies and tools by teams throughout the company. Organizations can ensure their digital transformation initiatives are successful by training employees, improving processes, and leveraging data collection methods. <\/span><\/p>\r\n

    We will now take a more in-depth look at the driver for digital transformation in 2023.<\/span><\/p>\r\n

      \r\n\t
    1. \r\n

      New Business Models<\/b><\/span><\/span><\/p>\r\n<\/li>\r\n<\/ol>\r\n

      \"1<\/span><\/p>\r\n

      Harness the power of next-generation breakthroughs like <\/span>adaptive artificial intelligence<\/u><\/span><\/span><\/a> (AI) and revolutionize your customer experience! AI tools like chatbots can instantly answer any site visitor’s query. Moreover, it can recognize different forms of the question and gives customized responses in your preferred voice and style.<\/span><\/p>\r\n

      Digital business models that design customer benefits with technological advancements are the future of value creation. Through digital solutions, companies can reap the rewards such as enhanced user acquisition and improved products\/services. These cutting-edge innovations have the potential to revolutionize your company’s operations from end to end – so seize this opportunity and optimize it to your needs.<\/span><\/p>\r\n

      Examples of some of the most popular new business models used in 2023 are:<\/b><\/span><\/p>\r\n