{"id":14199,"date":"2023-04-13T21:15:00","date_gmt":"2023-04-13T21:15:00","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=14199"},"modified":"2023-06-15T09:49:16","modified_gmt":"2023-06-15T09:49:16","slug":"digital-adoption-strategy","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/digital-adoption-strategy\/","title":{"rendered":"5 steps to developing an effective digital adoption strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400\">An effective<\/span><a href=\"https:\/\/www.walkme.com\/glossary\/digital-adoption\/\"> <span style=\"font-weight: 400\">digital adoption<\/span><\/a><span style=\"font-weight: 400\"> strategy can help you boost employee productivity, increase software ROI, streamline change management programs, and much more. Creating that strategy, however, requires careful planning, team building, and optimization processes \u2013 steps that many organizations are not equipped to execute.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14831\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/1_666437d8.png\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/1_666437d8.png 800w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/1_666437d8.png?resize=300,188 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/1_666437d8.png?resize=80,50 80w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/h2>\r\n<p><span style=\"font-weight: 400\">According to WalkMe\u2019s<\/span><a href=\"https:\/\/www.walkme.com\/content\/the-state-of-digital-adoption-2022\/\"> <span style=\"font-weight: 400\">State of Digital Adoption 2022-2023<\/span><\/a><span style=\"font-weight: 400\"> report, 70% of enterprise leaders are unaware of who is responsible for digital adoption strategies in their organization, and 60% of businesses lack a clear strategy to increase adoption of their digital tools.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Here, we\u2019ll dive into the five essential building blocks for any digital adoption strategy. The processes outlined here will help you streamline your digital transformation initiatives, giving you the tools you need to maximize your digital assets. We\u2019ll also highlight the team you will need to build to ensure your digital adoption strategy\u2019s long term viability. But first, let\u2019s define how digital adoption strategies help enterprises streamline their digital processes.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400\">What is a digital adoption strategy?\u00a0<\/span><\/h2>\r\n<p><span style=\"font-weight: 400\">A digital adoption strategy helps you maximize your technology investments while ensuring users can take full advantage of their digital assets. Typical use cases in which a digital adoption strategy can prove useful include user onboarding, change management programs, and software training.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14833\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/3_66437d89.png\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/3_66437d89.png 800w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/3_66437d89.png?resize=300,188 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/3_66437d89.png?resize=80,50 80w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/h2>\r\n<p><span style=\"font-weight: 400\">By helping to integrate new digital systems, processes and tools into daily operations, a digital adoption strategy helps organizations:<\/span><\/p>\r\n<ul>\r\n\t<li style=\"font-weight: 400\"><b>Increase operational efficiency<\/b><span style=\"font-weight: 400\"> \u2013 Empowering employees to fully use their software capabilities reduces time spent on dealing with support tickets, navigating irrelevant application features, and learning about new programs.\u00a0<\/span><\/li>\r\n\t<li style=\"font-weight: 400\"><b>Reduce costs<\/b><span style=\"font-weight: 400\"> \u2013 Creating custom in-app navigation and guidance, saves money and time on things like training, support, and employee onboarding.<\/span><\/li>\r\n\t<li style=\"font-weight: 400\"><b>Streamline processes<\/b><span style=\"font-weight: 400\"> \u2013 Enabling users to quickly navigate through applications while providing them with the content they need to complete tasks effectively helps optimize workflows.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400\">In addition to guiding users on how to utilize new and existing software, a digital adoption strategy monitors how applications are being used, identifies friction points, and notes areas for improvement. This allows you to make data-driven decisions about optimizing the use of these technologies in order to maximize their effectiveness.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400\">Building out your digital adoption strategy<\/span><\/h2>\r\n<p><span style=\"font-weight: 400\">Building out your digital adoption strategy can be broken down into the following five steps that span the planning, execution, and measurement phases.\u00a0\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14832\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/2_06437d88.png\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/2_06437d88.png 800w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/2_06437d88.png?resize=300,188 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/2_06437d88.png?resize=80,50 80w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/h2>\r\n<h3><span style=\"font-weight: 400\">1. Establish desired business outcomes.<\/span><\/h3>\r\n<p><span style=\"font-weight: 400\">The first step in developing your digital adoption strategy is to establish desired business outcomes and determine why they are not being achieved. Then, make sure to align your digital adoption program to your goals.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">While these KPIs can and should be expanded upon, be sure to start small; one system, one persona, and two or three business processes should be enough to get going. Give you and your team time to learn about the application you would like to optimize and how a digital adoption platform (DAP) can be used to achieve your goals.\u00a0<\/span><\/p>\r\n<h3><span style=\"font-weight: 400\">2. Identify the digital behaviors required to achieve those outcomes<\/span><\/h3>\r\n<p><span style=\"font-weight: 400\">Once you have outlined your desired outcomes, you will need to develop an understanding of how they can be achieved. This can be done by looking at how your employees are using their digital tools and to what end.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Tools like funnels and tracked events should be used to measure user experience, including digital friction points, from which an initial baseline can be created. This data will indicate the content that needs to be developed on your DAP and where to put it.\u00a0<\/span><\/p>\r\n<h3><span style=\"font-weight: 400\">3. Create ways to look at and measure user engagement<\/span><\/h3>\r\n<p><span style=\"font-weight: 400\">When measuring your digital adoption strategy, looking at things like ticket completion rates and time spent in an application are important, but they don\u2019t get to the heart of digital adoption.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Instead, look at the employee digital experience and their behavior within the application. Digital adoption is about getting employees to use software to its fullest potential, so be sure to measure the ways to make that possible.\u00a0\u00a0<\/span><\/p>\r\n<h3><span style=\"font-weight: 400\">4. Build content to boost user engagement\u00a0<\/span><\/h3>\r\n<p><span style=\"font-weight: 400\">Based on the lessons learned, your next step is to build content that can be delivered in a digital experience within an application. This content can take many forms, including smart walkthroughs, contextual guidance, and in-app support.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">It is important to take into account the different types of employees and departments that will be using the content in your DAP, and to personalize it as much as possible. If, for example, your marketing and sales teams are both working towards the same KPI, the content in your DAP will need to be customized for both audiences.\u00a0\u00a0\u00a0<\/span><\/p>\r\n<h3><span style=\"font-weight: 400\">5. Measure again and further optimize digital assets<\/span><\/h3>\r\n<p><span style=\"font-weight: 400\">Digital adoption strategies need to be continuously fine tuned to meet the changing needs of your organization. Develop a continuous workflow, in which you measure how employees interact with your DAP to ensure they are learning the right digital behaviors.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">As you expand your digital transformation efforts or alter your desired business outcomes, the way you use your DAP will change. Be sure that your digital adoption strategy evolves along with your enterprise goals.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400\">Maximizing your digital adoption strategy with a center of excellence (CoE)<\/span><\/h2>\r\n<h2><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14834\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/4_66437d8a.png\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/4_66437d8a.png 800w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/4_66437d8a.png?resize=300,188 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/4_66437d8a.png?resize=80,50 80w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/h2>\r\n<p><span style=\"font-weight: 400\">A <\/span><b>center of excellence (CoE)<\/b><span style=\"font-weight: 400\"> is an internal team devoted to building, executing, and maintaining your digital adoption strategy. Your team should consist of existing employees from different departments who are already engaged with the digital experience.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">In addition to managing your digital adoption strategy, the CoE should focus on educating the different departments within your enterprise on your DAP solution. Giving everyone in your organization some knowledge about DAP enables teams to develop application specific content to further their digital transformation goals.\u00a0\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Specific roles within the team can include:<\/span><\/p>\r\n<ul>\r\n\t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Learning and development experts<\/span><\/li>\r\n\t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Business analysts<\/span><\/li>\r\n\t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content managers<\/span><\/li>\r\n\t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Project managers<\/span><\/li>\r\n\t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Change management specialists\u00a0<\/span><\/li>\r\n\t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Manufacturing operations<\/span><\/li>\r\n\t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Translation services<\/span><\/li>\r\n\t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">IT developers<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400\">When building your CoE, it\u2019s important to embrace your enterprise\u2019s organizational diversity. Don\u2019t be afraid of recruiting people from different parts of your organization and putting them together to grow the team.<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">The bottom line is that developing an effective digital adoption strategy doesn\u2019t require investing a lot of money and hiring a new team. Take advantage of the resources at your disposal and grow as needed.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400\">Why WalkMe?<\/span><\/h2>\r\n<p><span style=\"font-weight: 400\">As the only enterprise-ready DAP, WalkMe enables organizations to rapidly scale up their digital transformation efforts while staying agile when onboarding new software. With a variety of digital adoption tools, like custom dashboards that provide visibility across entire tech-stacks, a partner ecosystem that provides tips and best practices to increase adoption, and extensive personalized training, we give you the ability to maximize your digital technologies.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">WalkMe is recognized by leading research firms, including<\/span><a href=\"https:\/\/www.walkme.com\/blog\/everest-walkme-leading-dap-vendor\/\"><span style=\"font-weight: 400\"> Everest Group<\/span><\/a><span style=\"font-weight: 400\"> which recently recognized us as the leading DAP vendor for the third year in a row, and<\/span><a href=\"https:\/\/www.walkme.com\/content\/forrester-new-wave-digital-adoption-platforms-q4-2022\/?sfcmpid=7014G000001TWaGQAW&amp;utm_source=Blog+post&amp;utm_medium=Blog+Post&amp;utm_content=Blog+Post&amp;utm_campaign=dec_frstr_wave22\"><span style=\"font-weight: 400\"> The Forrester New Wave\u2122 Digital Adoption Platforms, Q4 2022<\/span><\/a><span style=\"font-weight: 400\">, which named us a Leader in DAP.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Learn more about developing your own digital adoption strategy to better utilize your digital tools with WalkMe today.\u00a0<\/span><\/p>\r\n<a href=\"javascript:;\" class=\"popup-threefields m-element-hidden j-initiator j-paid_post_feature\" id=\"imgpng\" form-type-id=\"imgpng\"><img decoding=\"async\" class=\"initiator-image\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/04\/Digital-Adoption-for-Dummies_14643bf1.png\"\/><\/a>","protected":false},"excerpt":{"rendered":"An effective digital adoption strategy can help you boost employee productivity, increase software ROI, streamline change management programs, and much<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":172,"featured_media":14204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7327,89],"tags":[201,368,110,662],"class_list":["post-14199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-adoption","category-digital-transformation","tag-digital-adoption","tag-digital-adoption-strategy","tag-digital-transformation","tag-nestle"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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