{"id":14081,"date":"2022-12-19T10:00:00","date_gmt":"2022-12-19T10:00:00","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=14081"},"modified":"2022-12-19T10:00:00","modified_gmt":"2022-12-19T10:00:00","slug":"building-a-leading-dap-operation","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/","title":{"rendered":"Building a leading DAP operation"},"content":{"rendered":"\n<p>Picture this: You\u2019re a (really good) project manager \u2013 maybe in L&amp;D, communications, HR, or IT. You are so good, in fact, that your boss just asked <em>you<\/em> to help lead an exciting new initiative called \u201c<a href=\"https:\/\/www.walkme.com\/glossary\/digital-adoption\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital adoption<\/a>\u201d that will help the organization improve efficiency, finally make your users self-sufficient, reduce training and operational costs, AND give users the modern experience they\u2019ve been begging for.&nbsp;<\/p>\n\n\n\n<p>Sounds like a good career opportunity \u2013 and it is! But, in order to do it right, you\u2019re going to need some pointers on how to build an effective <a href=\"https:\/\/www.walkme.com\/glossary\/digital-adoption-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital adoption platform<\/a> (<a href=\"https:\/\/www.walkme.com\/glossary\/dap\/\" target=\"_blank\" rel=\"noreferrer noopener\">DAP<\/a>) program. As someone with experience building digital adoption programs and teams, often as a team of one, I\u2019ll share with you some things I wish I knew before getting started.<\/p>\n\n\n\n<p>This article will provide you with five tips and a bundle of resources that you can use starting <em>right now<\/em> to help grow your program\u2019s demand and reputation, regardless of headcount, location, or experience. If this sounds good, read on!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Seeing is believing<\/h2>\n\n\n\n<p>Did you know that around <a href=\"https:\/\/news.mit.edu\/2014\/in-the-blink-of-an-eye-0116\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">65% of the population are visual-based learners<\/a> or that it takes our brain less than <a href=\"https:\/\/news.mit.edu\/2014\/in-the-blink-of-an-eye-0116\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">13 milliseconds to process an image<\/a> (Trafton, 2014)? Our time is valuable and attention spans are short. So, by making your DAP discussions visual, you\u2019ll be doing everyone a favor.&nbsp;<\/p>\n\n\n\n<p>A lot of what we do is on-screen in nature, so whenever you can, create a demo or mockup of your concept instead of just explaining how it works. Cutting right to the chase with stakeholders in a visual way gets them involved in the art of the possible. Do this early and do this often!<\/p>\n\n\n\n<p><strong>Pro tip #1<\/strong>: Remember that people are generally afraid of what they don\u2019t understand. Nip that in the bud with visual aids. When they see it, they almost always understand. When they understand it, they\u2019re not afraid. When the fear is gone, they can collaborate\u2013and that is a sure-fire way to build trust and increase the demand for your work.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Listen more than you speak<\/h2>\n\n\n\n<p>We all have a voice inside our head that just wants to be heard. It\u2019s natural for most of us to want to speak, especially when we have expertise in something. But when I\u2019m on a call, and information is flying in fast, I often miss something critical. Why? Because I\u2019m hearing, but not truly listening. It is almost impossible for us to simultaneously listen to what someone is saying while our inner monologue is trying to suss out what it wants to say next.&nbsp;<\/p>\n\n\n\n<p>As DAP professionals, the platforms and processes we build on are complicated, and some very important details will inevitably be missed if all you\u2019re doing is thinking of your next words. I promise you that better listening today will improve your outcomes tomorrow, and solidify the trust you work so hard to build with your stakeholders. The more you listen to your stakeholders, the more likely you are to uncover new areas where DAP can help solve problems.&nbsp;<\/p>\n\n\n\n<p><strong>Pro tip #2<\/strong>: This requires practice; but, when you hear that little voice inside your head trying to barge to the front of the line, try this instead: turn the volume up on your device, close your eyes (not recommended while driving), and focus all of your presence on what\u2019s being said. You\u2019ll thank yourself, because if you\u2019re anything like me, you\u2019ll likely start to see how you fall back on talking just for the sake of sounding authoritative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t be afraid to throw things in the trash<\/h2>\n\n\n\n<p>Ever do something nice for someone and it feels good? That feeling is actually easily <a href=\"https:\/\/www.upworthy.com\/its-not-just-nice-here-are-11-research-backed-reasons-to-volunteer-your-time11-fascinating-facts-that-prove-helping-others-really-helps-you\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">explained by science<\/a> (Pell, 2021). When we help others, oxytocin is produced in our brains, which triggers the release of something called nitric oxide which reduces blood pressure. When someone asks me, \u201cCan we solve X using DAP?\u201d, the answer is probably yes, and I\u2019m compelled to help out because I enjoy it. But, <em>should<\/em> we use it to solve everything?&nbsp;<\/p>\n\n\n\n<p>My experience says no. We all know how powerful the DAP toolset is, and most of us get enjoyment out of helping others, but not everything belongs on your or your team\u2019s plate. Some of the scenarios where I\u2019ve seen this come up are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A vendor or development team is unwilling or unable to prioritize a new feature, so they ask you to do something unreasonable or overly complicated<\/li>\n\n\n\n<li>A sensitive or high value monetary transaction requires creative process routing, automation, or risk-controls that are too critical of an operation for your team to be responsible<\/li>\n\n\n\n<li>A bug causes immediate negative downstream impact in other systems that really requires a long-term code fix&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro tip #3<\/strong>: Be as helpful as you can, but trust your instinct. If something doesn\u2019t feel like a good fit, or if it\u2019s going to require significant maintenance or oversight, don\u2019t be afraid to politely decline the use case.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">People need a master generalist<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.walkme.com\/glossary\/digital-adoption\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital adoption<\/a> means achieving a state in which users gain the ability to use digital tools as they are intended and to their fullest extent. If our goal is to influence behavior to this degree, I\u2019ve found that the experience that got most of us here may not be enough to get the job done effectively \u2013 especially if you\u2019re a team of one. As a homeowner, you may fix some things yourself, but generally you know who to call when you\u2019re out of your depth or have a big home improvement project to complete.&nbsp;<\/p>\n\n\n\n<p>In a professional sense, ask yourself if you have the necessary know-how to employ the principles of <a href=\"https:\/\/www.walkme.com\/glossary\/user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a> (UX), <a href=\"https:\/\/www.walkme.com\/solutions\/use-case\/change-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">change management<\/a>, business analysis, compliance, product management, IT architecture, customer success, value management, and cost benefit analysis, etc. You may know some bits and bobs, but it\u2019s highly unlikely you\u2019re an expert in all.&nbsp;<\/p>\n\n\n\n<p>We\u2019re trying to build a good strong house here, and these examples of adoption-adjacent disciplines are areas that we, as <a href=\"https:\/\/www.walkme.com\/blog\/dap-professional\/\" target=\"_blank\" rel=\"noreferrer noopener\">DAP professionals<\/a>, need to know a thing or two about to be successful.<\/p>\n\n\n\n<p><strong>Pro tip #4<\/strong>: Nobody expects you to be an expert in all domains. Still, to achieve such an ambitious adoption outcome, you\u2019re going to need to at least speak the language for the sake of credibility. So, today, right after you\u2019re done reading this, set up a friendly info sharing call with a domain expert in an area where you\u2019re lacking. You\u2019ll both appreciate it. Not only do people enjoy sharing their wisdom, but you\u2019ll be instilling confidence in them by showing how you value their best practices and how they play into your final product.&nbsp; Learn the basics so you can keep up in the conversation, fairly represent your stakeholders\u2019 best interests, and keep your well-deserved seat at the table.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hire for power skills and experience, not just job titles<\/h2>\n\n\n\n<p>It\u2019s estimated that the average person will have <a href=\"https:\/\/www.bls.gov\/news.release\/pdf\/nlsoy.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">12 jobs in their lifetime<\/a> (BLS, 2021). Even if they are a part of the way through their journey, that\u2019s a lot of unique skills they\u2019ve obtained so far. Every individual can bring a unique skill set to your DAP program and you can\u2019t always tell from their title alone what that will be. If you do have the luxury of growing your team\u2019s headcount, my advice is to not get too hung up on an applicant\u2019s current job title. Did yours say digital adoption?&nbsp;<\/p>\n\n\n\n<p>With constant change and a distracting smartphone on everyone\u2019s desk, you need people who can roll with the punches and cut through the noise. For this, seek out people who show adaptability, persuasiveness, and persistence as core personality traits. Identify their <a href=\"https:\/\/www.thomsonreuters.com\/en-us\/posts\/legal\/power-skills-rebranding\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">power skills<\/a> (Runyon, 2022) first, and then find out what unique expertise they can bring to the table that can complement your own.<\/p>\n\n\n\n<p><strong>Pro tip #5<\/strong>: Look for a combination of these 10 areas of expertise to help you and your team round out your offering (and check out the linked resources to grow your skills in these areas too!):&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Business Analysis<\/strong> \u2013 to help vet projects through a <a href=\"https:\/\/analytics.hbs.edu\/experience\/how-to-become-a-business-analyst\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">data-backed, and outcomes-based lens<\/a> (Harvard, 2021)<\/li>\n\n\n\n<li><strong>Cost Benefit Analysis\/ROI <\/strong>\u2013 to assess business benefit and <a href=\"https:\/\/www.techrepublic.com\/article\/the-value-of-it-costbenefit-analysis-and-how-to-do-it-right\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">justify your work in dollar terms<\/a> (Shacklett, 2017)<\/li>\n\n\n\n<li><strong>Data Analytics<\/strong> \u2013 to learn the vast array of leading and lagging indicators of success<\/li>\n\n\n\n<li><strong>User Experience Design<\/strong> \u2013 to incorporate a <a href=\"https:\/\/lawsofux.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">professional aesthetic and engage users effectively<\/a>&nbsp; (Laws of UX, 2022)<\/li>\n\n\n\n<li><strong>Journey Design<\/strong> \u2013 to fold your journey touchpoint into the broader <a href=\"https:\/\/www.youtube.com\/c\/NNgroup\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">user journey\/experience<\/a> (YouTube, 2022)<\/li>\n\n\n\n<li><strong>Human-Computer Interaction<\/strong> \u2013 to reinforce <a href=\"https:\/\/www.interaction-design.org\/literature\/article\/shneiderman-s-eight-golden-rules-will-help-you-design-better-interfaces\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Shneiderman\u2019s 8 Golden Rules<\/a> (Wong, 2020)<\/li>\n\n\n\n<li><strong>Change Management<\/strong> \u2013 to overcome the biggest hurdle in adult behavior: <a href=\"https:\/\/www.youtube.com\/watch?v=oMiI59NMO2Q\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">willingness to change<\/a> (EPM, 2021)<\/li>\n\n\n\n<li><strong>Customer Service or Employee Help Desk<\/strong> \u2013 to teach us the role of <a href=\"https:\/\/www.mcorpcx.com\/articles\/understanding-role-empathy-customer-experience\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">empathy in customer centricity<\/a> (Lingels, 2022)<\/li>\n\n\n\n<li><strong>Web Design (HTML, CSS, JavaScript\/<\/strong><a href=\"https:\/\/www.tutorialrepublic.com\/jquery-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>jQuery<\/strong><\/a><strong> <\/strong>[Lingels, 2022]<strong>)<\/strong> \u2013 to tap into the <a href=\"https:\/\/www.zdnet.com\/article\/low-code-and-no-code-are-making-developers-jobs-better-in-two-ways\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">reductive power of Low Code<\/a> (McKendrick, 2022)<\/li>\n\n\n\n<li><strong>Copywriting\/Proofreading <\/strong>\u2013 to ensure our written content is <a href=\"https:\/\/www.enchantingmarketing.com\/learn-copywriting\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">tight, logical, and easy to consume<\/a> (Henneke)<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>This field is burgeoning, and we\u2019re glad you\u2019re here to join us! With some strategic upskilling and some common-sense psychology, you can keep the DAP demand rolling in and maintain the hard-earned trust of your stakeholders! Soak in as much as you can from vendors, peers, SMEs, and thought leaders. As with anything, <a href=\"https:\/\/www.youtube.com\/watch?v=rQI33GHw8NI\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">it\u2019s easy when you know what you\u2019re doin\u2019<\/a> (Ted Lucas, 2011)!&nbsp;<\/p>\n\n\n\n<p><strong>Note<\/strong>: This blog post is based on a breakout speaker session I presented at WalkMe\u2019s Elevate 2022. <a href=\"https:\/\/vimeo.com\/766983417\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Watch the session on-demand<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vimeo.com\/766983417\" target=\"_blank\" rel=\"noreferrer noopener\"><img height=\"536\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-CTA-1200x628-min.jpg?w=1024&#038;h=536&#038;crop=1\" alt=\"Building a world-class DAP operation\" class=\"wp-image-14084\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-CTA-1200x628-min.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-CTA-1200x628-min.jpg?resize=300,157 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-CTA-1200x628-min.jpg?resize=1024,536 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Additional resources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/docs.google.com\/presentation\/d\/15exZNJvIWtt4b9TsaylPDXS24zN0Pz2VzQxVqbFT6wg\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Building a Leading DAP Operation presentation<\/a><strong> &#8211; <\/strong>My full breakdown from Elevate 2022&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Design-Mind-Psychological-Principles-Persuasive\/dp\/1617292958\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Design for the Mind<\/a> \u2013 A must-read for UI\/UX design best practices<\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Questions-Are-Answer-Breakthrough-Approach\/dp\/0062844768\/ref=asc_df_0062844768\/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=312243616995&amp;hvpos=&amp;hvnetw=g&amp;hvrand=14010407023115858198&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9007574&amp;hvtargid=pla-549261882953&amp;psc=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Questions are the Answer<\/a> &#8211; Framing ideas and getting to the kernel of truth with stakeholders<\/li>\n\n\n\n<li><a href=\"https:\/\/www.cio.com\/article\/222421\/what-is-enterprise-architecture-a-framework-for-transformation.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">What is Enterprise Architecture?<\/a> The foundational concepts of Enterprise Architecture<\/li>\n\n\n\n<li><a href=\"https:\/\/uxplanet.org\/information-architecture-basics-for-designers-b5d43df62e20\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Basics of Information Architecture<\/a> &#8211; Information architecture and its impact on UX\/UI design<\/li>\n<\/ul>\n\n\n\n<p><em>This blog article is not intended to address or provide advice concerning the specific circumstances of any particular individual or entity and does not constitute an endorsement of any entity or its products or services<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>References<\/strong><\/h2>\n\n\n\n<p>EPM. (2021). <em>Adkar Change Management Model<\/em>. <em>YouTube<\/em>. Retrieved December 8, 2022, from https:\/\/www.youtube.com\/watch?v=oMiI59NMO2Q.<\/p>\n\n\n\n<p>Harvard. (2021, May 17). <em>How to become a Business Analyst<\/em>. Harvard Business Analytics Program. Retrieved December 8, 2022, from https:\/\/analytics.hbs.edu\/experience\/how-to-become-a-business-analyst\/<\/p>\n\n\n\n<p>Henneke. (2022, August 11). <em>How to teach yourself copywriting (on a shoestring budget)<\/em>. Enchanting Marketing. Retrieved December 8, 2022, from https:\/\/www.enchantingmarketing.com\/learn-copywriting\/<\/p>\n\n\n\n<p>Https:\/\/lawsofux.com\/. (n.d.). Retrieved December 8, 2022, from https:\/\/lawsofux.com\/en\/<\/p>\n\n\n\n<p><em>JQuery tutorial<\/em>. TutorialRepublic. (n.d.). Retrieved December 8, 2022, from https:\/\/www.tutorialrepublic.com\/jquery-tutorial\/<\/p>\n\n\n\n<p>Lingels. (2022, August 21). <em>Understanding the role of empathy in customer experience<\/em>. Customer Experience Management. Retrieved December 8, 2022, from https:\/\/www.mcorpcx.com\/articles\/understanding-role-empathy-customer-experience<\/p>\n\n\n\n<p>McKendrick, J. (2022, October 26). <em>Low-code and no-code are making developers&#8217; jobs better in two ways<\/em>. ZDNET. Retrieved December 8, 2022, from https:\/\/www.zdnet.com\/article\/low-code-and-no-code-are-making-developers-jobs-better-in-two-ways\/<\/p>\n\n\n\n<p>Pell, A. (2021, December 17). <em>It&#8217;s not just nice: Here are 11 research-backed reasons to volunteer your time.<\/em> Upworthy. Retrieved December 8, 2022, from https:\/\/www.upworthy.com\/its-not-just-nice-here-are-11-research-backed-reasons-to-volunteer-your-time11-fascinating-facts-that-prove-helping-others-really-helps-you<\/p>\n\n\n\n<p>Runyon, N. (2022, February 18). <em>Why &#8220;power skills&#8221; is the new term for soft skills in the hybrid work world<\/em>. Thomson Reuters. Retrieved December 8, 2022, from https:\/\/www.thomsonreuters.com\/en-us\/posts\/legal\/power-skills-rebranding\/<\/p>\n\n\n\n<p>Shacklett, M. (2017, October 31). <em>It cost\/benefit analysis: Why it matters and how to do it right<\/em>. TechRepublic. Retrieved December 8, 2022, from https:\/\/www.techrepublic.com\/article\/the-value-of-it-costbenefit-analysis-and-how-to-do-it-right\/<\/p>\n\n\n\n<p>Trafton, A. (2014, January 16). <em>In the blink of an eye<\/em>. MIT News | Massachusetts Institute of Technology. Retrieved December 8, 2022, from https:\/\/news.mit.edu\/2014\/in-the-blink-of-an-eye-0116<\/p>\n\n\n\n<p>U.S. Department of Labor. (2021, August 31). <em>Number of Jobs, Labor Market Experience, Marital Status, And Health: Results from a National Longitudinal Survey<\/em>. Bureau of Labor Statistics. Retrieved December 8, 2022, from https:\/\/www.bls.gov\/news.release\/pdf\/nlsoy.pdf<\/p>\n\n\n\n<p><em>What is DAP?<\/em> WalkMe. (2022, September 1). Retrieved December 8, 2022, from https:\/\/www.walkme.com\/glossary\/dap\/<\/p>\n\n\n\n<p>Wong, E. (2020, December 8). <em>Shneiderman&#8217;s eight golden rules will help you design better interfaces<\/em>. The Interaction Design Foundation. Retrieved December 8, 2022, from https:\/\/www.interaction-design.org\/literature\/article\/shneiderman-s-eight-golden-rules-will-help-you-design-better-interfaces<\/p>\n\n\n\n<p>YouTube. (2011). <em>It&#8217;s so easy<\/em>. <em>YouTube<\/em>. Retrieved December 8, 2022, from https:\/\/www.youtube.com\/watch?v=rQI33GHw8NI.<\/p>\n\n\n\n<p>YouTube. (n.d.). <em>NNgroup<\/em>. YouTube. Retrieved December 8, 2022, from https:\/\/www.youtube.com\/c\/NNgroup&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Picture this: You\u2019re a (really good) project manager \u2013 maybe in L&amp;D, communications, HR, or IT. You are so good,<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":215,"featured_media":14082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[359,9549,89],"tags":[165,437,201],"class_list":["post-14081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-dap-pro-voices","category-digital-transformation","tag-change-management","tag-dap","tag-digital-adoption"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building a leading DAP operation - WalkMe Blog<\/title>\n<meta name=\"description\" content=\"Learn how to build a leading DAP operation from digital adoption expert and one of the Top 100 DAP Professionals for 2022, Matthew O\u2019Malley.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a leading DAP operation\" \/>\n<meta property=\"og:description\" content=\"Learn how to build a leading DAP operation from digital adoption expert and one of the Top 100 DAP Professionals for 2022, Matthew O\u2019Malley.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/\" \/>\n<meta property=\"og:site_name\" content=\"WalkMe Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-19T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-leading-DAP-operation-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt O&#039;Malley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Building a leading DAP operation\" \/>\n<meta name=\"twitter:description\" content=\"Learn how to build a leading DAP operation from digital adoption expert and one of the Top 100 DAP Professionals for 2022, Matthew O\u2019Malley.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-leading-DAP-operation-min.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt O&#039;Malley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/\",\"url\":\"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/\",\"name\":\"Building a leading DAP operation - WalkMe Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-1200x583-min.jpg\",\"datePublished\":\"2022-12-19T10:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/85386c96ad33a9b1d8a61db19929270e\"},\"description\":\"Learn how to build a leading DAP operation from digital adoption expert and one of the Top 100 DAP Professionals for 2022, Matthew O\u2019Malley.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/#primaryimage\",\"url\":\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-1200x583-min.jpg\",\"contentUrl\":\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-1200x583-min.jpg\",\"width\":1200,\"height\":583,\"caption\":\"Building a world-class DAP operation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.walkme.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Transformation\",\"item\":\"https:\/\/www.walkme.com\/blog\/category\/digital-transformation\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Building a leading DAP operation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.walkme.com\/blog\/#website\",\"url\":\"https:\/\/www.walkme.com\/blog\/\",\"name\":\"WalkMe Blog\",\"description\":\"Digital adoption &amp; Change Management Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.walkme.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/85386c96ad33a9b1d8a61db19929270e\",\"name\":\"Matt O'Malley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db3d075683111eaa061823d6fecc141754c789418123a42d849d7e444757def3?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db3d075683111eaa061823d6fecc141754c789418123a42d849d7e444757def3?s=96&d=monsterid&r=g\",\"caption\":\"Matt O'Malley\"},\"description\":\"Matt O'Malley is a Program Director at KPMG based in Philadelphia, a recent DAP 100 winner, and an early innovator in the field of Digital Adoption. He has developed multiple DAP Centers of Excellence within the Financial and Professional Services verticals. With domain expertise in technology adoption, value engineering, and workplace\/customer experience design, Matt helps firms activate and realize the full value of people, process, and tech. He is also an accomplished musician, a DIY enthusiast, and an avid fisherman.\",\"url\":\"https:\/\/www.walkme.com\/blog\/author\/matt-omalley\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building a leading DAP operation - WalkMe Blog","description":"Learn how to build a leading DAP operation from digital adoption expert and one of the Top 100 DAP Professionals for 2022, Matthew O\u2019Malley.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/","og_locale":"en_US","og_type":"article","og_title":"Building a leading DAP operation","og_description":"Learn how to build a leading DAP operation from digital adoption expert and one of the Top 100 DAP Professionals for 2022, Matthew O\u2019Malley.","og_url":"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/","og_site_name":"WalkMe Blog","article_published_time":"2022-12-19T10:00:00+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-leading-DAP-operation-min.jpg","type":"image\/jpeg"}],"author":"Matt O'Malley","twitter_card":"summary_large_image","twitter_title":"Building a leading DAP operation","twitter_description":"Learn how to build a leading DAP operation from digital adoption expert and one of the Top 100 DAP Professionals for 2022, Matthew O\u2019Malley.","twitter_image":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-leading-DAP-operation-min.jpg","twitter_misc":{"Written by":"Matt O'Malley","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/","url":"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/","name":"Building a leading DAP operation - WalkMe Blog","isPartOf":{"@id":"https:\/\/www.walkme.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/#primaryimage"},"image":{"@id":"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-1200x583-min.jpg","datePublished":"2022-12-19T10:00:00+00:00","author":{"@id":"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/85386c96ad33a9b1d8a61db19929270e"},"description":"Learn how to build a leading DAP operation from digital adoption expert and one of the Top 100 DAP Professionals for 2022, Matthew O\u2019Malley.","breadcrumb":{"@id":"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/#primaryimage","url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-1200x583-min.jpg","contentUrl":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-1200x583-min.jpg","width":1200,"height":583,"caption":"Building a world-class DAP operation"},{"@type":"BreadcrumbList","@id":"https:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.walkme.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Digital Transformation","item":"https:\/\/www.walkme.com\/blog\/category\/digital-transformation\/"},{"@type":"ListItem","position":3,"name":"Building a leading DAP operation"}]},{"@type":"WebSite","@id":"https:\/\/www.walkme.com\/blog\/#website","url":"https:\/\/www.walkme.com\/blog\/","name":"WalkMe Blog","description":"Digital adoption &amp; Change Management Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.walkme.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/85386c96ad33a9b1d8a61db19929270e","name":"Matt O'Malley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/db3d075683111eaa061823d6fecc141754c789418123a42d849d7e444757def3?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db3d075683111eaa061823d6fecc141754c789418123a42d849d7e444757def3?s=96&d=monsterid&r=g","caption":"Matt O'Malley"},"description":"Matt O'Malley is a Program Director at KPMG based in Philadelphia, a recent DAP 100 winner, and an early innovator in the field of Digital Adoption. He has developed multiple DAP Centers of Excellence within the Financial and Professional Services verticals. With domain expertise in technology adoption, value engineering, and workplace\/customer experience design, Matt helps firms activate and realize the full value of people, process, and tech. He is also an accomplished musician, a DIY enthusiast, and an avid fisherman.","url":"https:\/\/www.walkme.com\/blog\/author\/matt-omalley\/"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/walkme.com\/blog\/building-a-leading-dap-operation\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Building a leading DAP operation","url":"http:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.walkme.com\/blog\/building-a-leading-dap-operation\/"},"thumbnailUrl":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-1200x583-min.jpg","image":{"@type":"ImageObject","url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-1200x583-min.jpg"},"articleSection":"Change Management","author":[{"@type":"Person","name":"Matt O'Malley"}],"creator":["Matt O'Malley"],"publisher":{"@type":"Organization","name":"WalkMe Blog","logo":""},"keywords":["change management","dap","digital adoption"],"dateCreated":"2022-12-19T10:00:00Z","datePublished":"2022-12-19T10:00:00Z","dateModified":"2022-12-19T10:00:00Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Building a leading DAP operation\",\"url\":\"http:\\\/\\\/www.walkme.com\\\/blog\\\/building-a-leading-dap-operation\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.walkme.com\\\/blog\\\/building-a-leading-dap-operation\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.walkme.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/Building-a-world-class-DAP-operation-1200x583-min.jpg\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.walkme.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/Building-a-world-class-DAP-operation-1200x583-min.jpg\"},\"articleSection\":\"Change Management\",\"author\":[{\"@type\":\"Person\",\"name\":\"Matt O'Malley\"}],\"creator\":[\"Matt O'Malley\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WalkMe Blog\",\"logo\":\"\"},\"keywords\":[\"change management\",\"dap\",\"digital adoption\"],\"dateCreated\":\"2022-12-19T10:00:00Z\",\"datePublished\":\"2022-12-19T10:00:00Z\",\"dateModified\":\"2022-12-19T10:00:00Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/walkme.com\/p.js"},"lang":"en","translations":{"en":14081},"jetpack_featured_media_url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-1200x583-min.jpg","featured_image_src":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-1200x583-min.jpg","featured_image_src_square":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/12\/Building-a-world-class-DAP-operation-1200x583-min.jpg","author_info":{"display_name":"Matt O'Malley","author_link":"https:\/\/www.walkme.com\/blog\/author\/matt-omalley\/"},"jetpack_sharing_enabled":true,"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/posts\/14081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/users\/215"}],"replies":[{"embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/comments?post=14081"}],"version-history":[{"count":0,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/posts\/14081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/media\/14082"}],"wp:attachment":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/media?parent=14081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/categories?post=14081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/tags?post=14081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}