{"id":13962,"date":"2022-11-03T10:00:58","date_gmt":"2022-11-03T10:00:58","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=13962"},"modified":"2022-11-03T10:00:58","modified_gmt":"2022-11-03T10:00:58","slug":"evolution-of-the-dap-professional","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/","title":{"rendered":"Go beyond: The evolution of the DAP professional"},"content":{"rendered":"\n<p>The evolution of the <a href=\"https:\/\/www.walkme.com\/glossary\/digital-adoption-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital adoption platform<\/a> (<a href=\"https:\/\/www.walkme.com\/glossary\/dap\/\">DAP<\/a>) professional continues! <a href=\"https:\/\/www.walkme.com\/events\/elevate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elevate 2022<\/a> kicked off on Tuesday, October 25th with a stellar keynote delivered by WalkMe\u2019s own Chief Customer Officer, Wayne McCulloch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"683\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/SlavaBlazerPhotography-32-min.jpg?w=1024&#038;h=683&#038;crop=1\" alt=\"Wayne McCulloch, Chief Customer Officer, WalkMe at Elevate 2022\" class=\"wp-image-13967\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/SlavaBlazerPhotography-32-min.jpg 1230w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/SlavaBlazerPhotography-32-min.jpg?resize=300,200 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/SlavaBlazerPhotography-32-min.jpg?resize=1024,683 1024w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/SlavaBlazerPhotography-32-min.jpg?resize=600,400 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Wayne McCulloch, Chief Customer Officer, WalkMe at Elevate 2022<\/figcaption><\/figure>\n\n\n\n<p>Sharing the latest research and insights the industry has to offer, plus some exciting news for DAP, Wayne set the stage for the event that brought together the top <a href=\"https:\/\/www.walkme.com\/glossary\/digital-adoption\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital adoption<\/a> experts from far and wide.\u00a0<\/p>\n\n\n\n<p>In an exciting update for both tenured and budding DAP professionals, the digital adoption space has been gaining momentum over the last year. With analyst firms such as IDC, Forrester, and Gartner publishing their first-ever DAP market scans and guides, 2022 marks a significant <a href=\"https:\/\/www.walkme.com\/blog\/the-dap-tipping-point-from-category-creation-to-market-leadership-and-beyond\/\" target=\"_blank\" rel=\"noreferrer noopener\">milestone for the growth of the DAP category<\/a>. These influential firms are acknowledging the growing and urgent need for DAP.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"575\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Elevate-Gartner-Quote.png?w=1024&#038;h=575&#038;crop=1\" alt=\"&quot;By 2025, 70% of organizations will use digital adoption platforms across the entire technology stack to overcome still insufficient application user experiences.&quot; - Gartner Melissa Hilbert, Maria Marino, Stephen Emmott Market Guide for Digital Adoption Platforms 14 September 2022\" class=\"wp-image-13970\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Elevate-Gartner-Quote.png 1461w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Elevate-Gartner-Quote.png?resize=300,168 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Elevate-Gartner-Quote.png?resize=1024,575 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Featured analyst reports include the <a href=\"https:\/\/go.walkme.com\/dap-nrtv\/Gartner\" target=\"_blank\" rel=\"noreferrer noopener\">2022 Gartner\u00ae Market Guide for Digital Adoption Platforms<\/a>, <a href=\"https:\/\/www2.everestgrp.com\/reportaction\/EGR-2022-24-R-5357\/Marketing?utm_source=WalkMe+Blog&amp;utm_medium=Blog+Post+External+Links&amp;utm_content=Blog+Post+External+Links-Everest&amp;utm_campaign=awar_DAP_nar\" target=\"_blank\" rel=\"noreferrer noopener\">Everest\u2019s Digital Adoption Platform (DAP) Products PEAK Matrix\u00ae Assessment<\/a>, and the <a href=\"https:\/\/www.walkme.com\/content\/idc-techbrief-dap\/?sfcmpid=7014G000001yPQfQAM&amp;utm_content=Blog+Post+External+Links-IDC&amp;utm_campaign=awar_DAP_nar\" target=\"_blank\" rel=\"noreferrer noopener\">IDC TechBrief: Digital Adoption Platforms<\/a>.<\/p>\n\n\n\n<p>Watch the keynote to learn what these updates mean for the future of the industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data that speaks<\/h2>\n\n\n\n<p>As part of the keynote, key data was presented from WalkMe\u2019s recently released <a href=\"http:\/\/included\" target=\"_blank\" rel=\"noreferrer noopener\">State of Digital Adoption Report 2022<\/a>, which featured survey results from 1,475 senior business leaders. The survey found that <strong>67% of enterprises are under \u201cincredible pressure\u201d to accelerate digital transformation<\/strong>.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The need for DAP now<\/h2>\n\n\n\n<p>Enterprises are losing millions of dollars each year due to software investments failing to provide expected ROI. In fact, only 50% of enterprises believe their digital software is realizing its full value. But, why is this happening?&nbsp;<\/p>\n\n\n\n<p>Change is hard, employees are ill equipped, and it has become abundantly clear that <a href=\"https:\/\/www.walkme.com\/glossary\/change-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">change management<\/a> programs are failing \u2013 traditional methods are simply no longer enough. Collective challenges such as <a href=\"https:\/\/www.walkme.com\/glossary\/employee-experience-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">employee experience<\/a> and user retention need to be addressed from a holistic perspective, and DAP is currently the only solution capable of supporting digital adoption at an enterprise level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The professionals for the job<\/h2>\n\n\n\n<p>With DAP serving as the leading solution for enterprise digital adoption, it\u2019s good news that the number of global <a href=\"https:\/\/www.walkme.com\/blog\/the-hottest-new-career-path-dap-professional\/\" target=\"_blank\" rel=\"noreferrer noopener\">DAP professionals<\/a> is growing exponentially. Revealed during the Elevate opening keynote, our 2022 DAP Pro survey uncovered some fascinating insights into who is leading the industry, where they are coming from, and what skills they are bringing with them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"576\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Elevate-Dap-Survey.png?w=1024&#038;h=576&#038;crop=1\" alt=\"Elevate DAP Professional Survey Results\" class=\"wp-image-13969\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Elevate-Dap-Survey.png 1458w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Elevate-Dap-Survey.png?resize=300,169 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Elevate-Dap-Survey.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We learned a lot about this growing workforce, including&nbsp; that DAP experts work across a wide range of departments, including IT, HR, and creative roles, with 75% serving multiple departments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The pioneers<\/h3>\n\n\n\n<p>During <a href=\"https:\/\/www.walkme.com\/events\/elevate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elevate&#8217;s opening keynote<\/a>, digital adoption experts Paige Clarke, Steffaney Zohrabyan, and John Prescott shared insights into their journeys with digital adoption. They discussed the importance of DAP becoming part of the conversation sooner rather than later, and the crucial role of being a solo cheerleader for the technology for however long it takes. Why? Change takes time!\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"683\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/ElevateKeynote1-min.jpg?w=1024&#038;h=683&#038;crop=1\" alt=\"\" class=\"wp-image-13966\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/ElevateKeynote1-min.jpg 1230w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/ElevateKeynote1-min.jpg?resize=300,200 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/ElevateKeynote1-min.jpg?resize=1024,683 1024w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/ElevateKeynote1-min.jpg?resize=600,400 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Left to right: Paige Clarke, Steffaney Zohrabyan, and John Prescott at Elevate 2022<\/figcaption><\/figure>\n\n\n\n<p>Signing off, these industry leaders shared their hopeful visions for the future of DAP and we are so excited to see just how right they will be! These professionals are set to carry their enterprises forward towards successful <a href=\"https:\/\/www.walkme.com\/glossary\/digital-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital transformation<\/a> over the coming years, leading as shining examples for the rest.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">On a closing note<\/h2>\n\n\n\n<p>Thank you to everyone who attended and participated in Elevate \u201822, whether in-person or from afar. Your contribution to this special event is appreciated and we can\u2019t wait to see you at the next event!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.walkme.com\/events\/elevate\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Watch the livestream on-demand<\/strong><\/a> to learn more.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.walkme.com\/events\/elevate\/\"><img height=\"536\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional-CTA.jpg?w=1024&#038;h=536&#038;crop=1\" alt=\"Go beyond: The evolution of the DAP professional_ Watch the keynote\" class=\"wp-image-13963\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional-CTA.jpg 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional-CTA.jpg?resize=300,157 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional-CTA.jpg?resize=1024,536 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"The evolution of the digital adoption platform (DAP) professional continues! Elevate 2022 kicked off on Tuesday, October 25th with a<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":13965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,89,7325],"tags":[437,660,201,643],"class_list":["post-13962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-digital-transformation","category-walkme-events","tag-dap","tag-dap-pro","tag-digital-adoption","tag-elevate"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Go beyond: The evolution of the DAP professional - WalkMe Blog<\/title>\n<meta name=\"description\" content=\"Discover what we learned from leading digital adoption experts during the opening keynote of Elevate 2022 and access the recording on-demand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go beyond: The evolution of the DAP professional\" \/>\n<meta property=\"og:description\" content=\"Discover what we learned from leading digital adoption experts during the opening keynote of Elevate 2022 and access the recording on-demand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/\" \/>\n<meta property=\"og:site_name\" content=\"WalkMe Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-03T10:00:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional_title.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WalkMe Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Go beyond: The evolution of the DAP professional\" \/>\n<meta name=\"twitter:description\" content=\"Discover what we learned from leading digital adoption experts during the opening keynote of Elevate 2022 and access the recording on-demand.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional_title.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WalkMe Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/\",\"url\":\"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/\",\"name\":\"Go beyond: The evolution of the DAP professional - WalkMe Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional.jpg\",\"datePublished\":\"2022-11-03T10:00:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/b6803cf6ff5d66cf789ea833bbddfa31\"},\"description\":\"Discover what we learned from leading digital adoption experts during the opening keynote of Elevate 2022 and access the recording on-demand.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/#primaryimage\",\"url\":\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional.jpg\",\"contentUrl\":\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional.jpg\",\"width\":1200,\"height\":583,\"caption\":\"Go beyond: The evolution of the DAP professional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.walkme.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Company News\",\"item\":\"https:\/\/www.walkme.com\/blog\/category\/company-news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Go beyond: The evolution of the DAP professional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.walkme.com\/blog\/#website\",\"url\":\"https:\/\/www.walkme.com\/blog\/\",\"name\":\"WalkMe Blog\",\"description\":\"Digital adoption &amp; Change Management Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.walkme.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/b6803cf6ff5d66cf789ea833bbddfa31\",\"name\":\"WalkMe Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d15d25a7d13fc1ba31b0187a32b2f27936e975e166da929698db9971a322a63d?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d15d25a7d13fc1ba31b0187a32b2f27936e975e166da929698db9971a322a63d?s=96&d=monsterid&r=g\",\"caption\":\"WalkMe Team\"},\"description\":\"WalkMe pioneered the Digital Adoption Platform (DAP) for organizations to utilize the full potential of their digital assets. Using artificial intelligence, machine learning and contextual guidance, WalkMe adds a dynamic user interface layer to raise the digital literacy of all users.\",\"url\":\"https:\/\/www.walkme.com\/blog\/author\/walkme-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Go beyond: The evolution of the DAP professional - WalkMe Blog","description":"Discover what we learned from leading digital adoption experts during the opening keynote of Elevate 2022 and access the recording on-demand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/","og_locale":"en_US","og_type":"article","og_title":"Go beyond: The evolution of the DAP professional","og_description":"Discover what we learned from leading digital adoption experts during the opening keynote of Elevate 2022 and access the recording on-demand.","og_url":"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/","og_site_name":"WalkMe Blog","article_published_time":"2022-11-03T10:00:58+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional_title.jpg","type":"image\/jpeg"}],"author":"WalkMe Team","twitter_card":"summary_large_image","twitter_title":"Go beyond: The evolution of the DAP professional","twitter_description":"Discover what we learned from leading digital adoption experts during the opening keynote of Elevate 2022 and access the recording on-demand.","twitter_image":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional_title.jpg","twitter_misc":{"Written by":"WalkMe Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/","url":"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/","name":"Go beyond: The evolution of the DAP professional - WalkMe Blog","isPartOf":{"@id":"https:\/\/www.walkme.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/#primaryimage"},"image":{"@id":"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/#primaryimage"},"thumbnailUrl":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional.jpg","datePublished":"2022-11-03T10:00:58+00:00","author":{"@id":"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/b6803cf6ff5d66cf789ea833bbddfa31"},"description":"Discover what we learned from leading digital adoption experts during the opening keynote of Elevate 2022 and access the recording on-demand.","breadcrumb":{"@id":"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/#primaryimage","url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional.jpg","contentUrl":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional.jpg","width":1200,"height":583,"caption":"Go beyond: The evolution of the DAP professional"},{"@type":"BreadcrumbList","@id":"https:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.walkme.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Company News","item":"https:\/\/www.walkme.com\/blog\/category\/company-news\/"},{"@type":"ListItem","position":3,"name":"Go beyond: The evolution of the DAP professional"}]},{"@type":"WebSite","@id":"https:\/\/www.walkme.com\/blog\/#website","url":"https:\/\/www.walkme.com\/blog\/","name":"WalkMe Blog","description":"Digital adoption &amp; Change Management Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.walkme.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/b6803cf6ff5d66cf789ea833bbddfa31","name":"WalkMe Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d15d25a7d13fc1ba31b0187a32b2f27936e975e166da929698db9971a322a63d?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d15d25a7d13fc1ba31b0187a32b2f27936e975e166da929698db9971a322a63d?s=96&d=monsterid&r=g","caption":"WalkMe Team"},"description":"WalkMe pioneered the Digital Adoption Platform (DAP) for organizations to utilize the full potential of their digital assets. Using artificial intelligence, machine learning and contextual guidance, WalkMe adds a dynamic user interface layer to raise the digital literacy of all users.","url":"https:\/\/www.walkme.com\/blog\/author\/walkme-team\/"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/walkme.com\/blog\/evolution-of-the-dap-professional\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Go beyond: The evolution of the DAP professional","url":"http:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.walkme.com\/blog\/evolution-of-the-dap-professional\/"},"thumbnailUrl":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional.jpg","image":{"@type":"ImageObject","url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional.jpg"},"articleSection":"Company News","author":[{"@type":"Person","name":"WalkMe Team"}],"creator":["WalkMe Team"],"publisher":{"@type":"Organization","name":"WalkMe Blog","logo":""},"keywords":["dap","dap pro","digital adoption","elevate"],"dateCreated":"2022-11-03T10:00:58Z","datePublished":"2022-11-03T10:00:58Z","dateModified":"2022-11-03T10:00:58Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Go beyond: The evolution of the DAP professional\",\"url\":\"http:\\\/\\\/www.walkme.com\\\/blog\\\/evolution-of-the-dap-professional\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.walkme.com\\\/blog\\\/evolution-of-the-dap-professional\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.walkme.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/11\\\/Go-beyond_-The-evolution-of-the-DAP-professional.jpg\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.walkme.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/11\\\/Go-beyond_-The-evolution-of-the-DAP-professional.jpg\"},\"articleSection\":\"Company News\",\"author\":[{\"@type\":\"Person\",\"name\":\"WalkMe Team\"}],\"creator\":[\"WalkMe Team\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WalkMe Blog\",\"logo\":\"\"},\"keywords\":[\"dap\",\"dap pro\",\"digital adoption\",\"elevate\"],\"dateCreated\":\"2022-11-03T10:00:58Z\",\"datePublished\":\"2022-11-03T10:00:58Z\",\"dateModified\":\"2022-11-03T10:00:58Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/walkme.com\/p.js"},"lang":"en","translations":{"en":13962},"jetpack_featured_media_url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional.jpg","featured_image_src":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional.jpg","featured_image_src_square":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/11\/Go-beyond_-The-evolution-of-the-DAP-professional.jpg","author_info":{"display_name":"WalkMe Team","author_link":"https:\/\/www.walkme.com\/blog\/author\/walkme-team\/"},"jetpack_sharing_enabled":true,"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/posts\/13962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/users\/246"}],"replies":[{"embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/comments?post=13962"}],"version-history":[{"count":0,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/posts\/13962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/media\/13965"}],"wp:attachment":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/media?parent=13962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/categories?post=13962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/tags?post=13962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}