{"id":13852,"date":"2022-09-23T10:30:00","date_gmt":"2022-09-23T10:30:00","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=13852"},"modified":"2022-09-23T10:30:00","modified_gmt":"2022-09-23T10:30:00","slug":"digital-transformation-examples","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/digital-transformation-examples\/","title":{"rendered":"7 digital transformation examples from top enterprises"},"content":{"rendered":"\n

Digital transformation<\/a> is the word on everyone\u2019s lips in this modern business landscape.<\/p>\n\n\n\n

It\u2019s an arms race to see who can use digital transformation to drive value higher and costs lower than anyone else\u2014 and if you\u2019re not playing the digital transformation game, you run the risk of getting left in the dust.<\/p>\n\n\n\n

According to Gartner, a staggering 91% of businesses are e<\/a>ngaged in some form of digital initiative<\/a>. When everyone is doing digital transformation, how do you stand out?<\/p>\n\n\n\n

By looking to the cream of the crop\u2014 the most successful enterprises you can think of\u2014 and breaking down their digital transformation success, you could get a leg up on the competition. Rather than using digital adoption as a means of keeping up, you can start using it as a means of driving business growth.<\/p>\n\n\n\n

That\u2019s why in this article, we\u2019re looking at 7 successful digital transformation examples from enterprises so successful they\u2019re basically household names.<\/p>\n\n\n\n

We\u2019re going to talk about:<\/strong><\/p>\n\n\n\n

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  1. Comcast’s use of machine learning<\/strong> to enhance the customer journey<\/a>.<\/li>\n\n\n\n
  2. Netflix\u2019s shift to a cloud-based, on-demand model<\/strong> emphasizing customer-centric<\/a> strategies.<\/li>\n\n\n\n
  3. Nike\u2019s adoption of data analytics<\/strong> and in-house production for an omnichannel customer experience<\/a>.<\/li>\n\n\n\n
  4. Nestl\u00e9\u2019s ‘Vision2Life’ strategy<\/strong> emphasizing innovation and customer engagement<\/a> through artificial intelligence (AI)<\/a>.<\/li>\n\n\n\n
  5. Spotify\u2019s team restructuring<\/strong> to prioritize creativity and improved user experience<\/a>.<\/li>\n\n\n\n
  6. Sephora\u2019s creation of a digital hub<\/strong>, introducing augmented reality (AR) and beacon-driven innovations for an omni-channel experience.<\/li>\n\n\n\n
  7. UPS\u2019s $20B e-commerce investment<\/strong> and ‘ORION’ system to optimize delivery and reduce times.<\/li>\n<\/ol>\n\n\n\n

    What is digital transformation? <\/strong><\/h2>\n\n\n\n

    Simply put, digital transformation is the implementation of tech systems to maximize efficiency and productivity while delivering business value and driving innovation<\/a>.  <\/p>\n\n\n\n

    \"Benefits<\/figure>\n\n\n\n

    Further benefits include:<\/strong><\/p>\n\n\n\n