{"id":13750,"date":"2022-08-23T07:33:48","date_gmt":"2022-08-23T07:33:48","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=13750"},"modified":"2022-08-23T07:33:48","modified_gmt":"2022-08-23T07:33:48","slug":"the-key-to-change-management","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/the-key-to-change-management\/","title":{"rendered":"Webinar: The case for digital adoption as key to successful change management"},"content":{"rendered":"\n<p>A comprehensive strategy and the right tools are needed in order to achieve meaningful organizational change. As part of this interactive webinar, WalkMe&#8217;s Global Field CTO, KJ Kusch, explores how <a href=\"https:\/\/www.walkme.com\/digital-adoption-platform\/\">digital adoption<\/a> can contribute to change management, highlighting relevant data and common employer challenges along the way.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">What employers are up against<\/h1>\n\n\n\n<p>After defining the three types of organizational change \u2013 developmental, transitional, and transformational \u2013 Kusch presents an analysis of five levels of organizational <a href=\"https:\/\/www.walkme.com\/glossary\/change-management\/\">change management<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/OCM1A-min.png\" alt=\"Organizational Levels of OCM\" class=\"wp-image-13753\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/OCM1A-min.png 895w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/OCM1A-min.png?resize=300,169 300w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How can understanding these help us to achieve change?&nbsp;<\/h2>\n\n\n\n<p>The primary purpose is to provide us with a framework for consistent action, which we can use to inform a variety of activities within an organization. Having this in place can prevent &#8216;change fatigue&#8217;.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Obstacles to change<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"574\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/OCM2-min.png?w=1024&#038;h=574&#038;crop=1\" alt=\"Limitations to Digital Transformation\" class=\"wp-image-13751\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/OCM2-min.png 1881w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/OCM2-min.png?resize=300,168 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/OCM2-min.png?resize=1024,574 1024w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/OCM2-min.png?resize=1536,861 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Limitations to Digital Transformation<\/figcaption><\/figure>\n\n\n\n<p>In addressing ROI, Kusch raises the issue of the Digital Adoption Gap and outlines how success is measured in tech adoption processes. Leading into strategy, the issue of tech stacks is raised \u2013 specifically, how they are used as a tool to boost organizational improvement.&nbsp;<\/p>\n\n\n\n<p>What are some potential roadblocks for change?&nbsp;<\/p>\n\n\n\n<p>38.5% of the audience agrees that <a href=\"https:\/\/change.walkme.com\/change-fatigue\/\">change fatigue<\/a> is a major impediment to successful transformations. Kusch responds by asking how fast their organizations commit to change. Is it in small bits or large chunks? In many cases, the difference between these two is the deciding factor for success.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img height=\"579\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/OCM3-min.png?w=1024&#038;h=579&#038;crop=1\" alt=\"Digital Adoption Journey and the Business Value Curve Graph\" class=\"wp-image-13752\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/OCM3-min.png 1876w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/OCM3-min.png?resize=300,170 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/OCM3-min.png?resize=1024,579 1024w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/OCM3-min.png?resize=1536,868 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A promising approach<\/h2>\n\n\n\n<p>What is the best way to extract maximum value from <a href=\"https:\/\/www.walkme.com\/glossary\/digital-transformation\/\">digital transformation<\/a> initiatives?&nbsp;<\/p>\n\n\n\n<p>The results of random and reactive approaches to digital adoption vary from those of proactive and virtuous approaches.&nbsp;<\/p>\n\n\n\n<p>Managing and tracking <a href=\"https:\/\/change.walkme.com\/change-management-kpis\/\">change management KPIs<\/a> is a key component of digital transformation success. It is possible to optimize key processes affecting overall productivity by measuring the user journey, the primary idea being that technology can help you define your success.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.walkme.com\/events\/pex-live-change-management-culture-change\/\/?t=19&amp;sbtyp=Gated_branded&amp;integcamp=ALL&amp;3wsum=PEX_live_blog&amp;obj=Lead_Creation&amp;&amp;&amp;&amp;&amp;&amp;Dealdep=Product&amp;&amp;\" target=\"_blank\" rel=\"noopener\"><img height=\"536\" width=\"1024\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/image-1-min.png?w=1024&#038;h=536&#038;crop=1\" alt=\"Watch on-demand: The case for digital adoption as key to successful change management\" class=\"wp-image-13756\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/image-1-min.png 1200w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/image-1-min.png?resize=300,157 300w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/image-1-min.png?resize=1024,536 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Key takeaways<\/h1>\n\n\n\n<ul class=\"wp-block-list\"><li>Have a flexible digital adoption strategy<\/li><li>Enable, build experiences and monitor the people side of change<\/li><li>Measure the ROI of change<\/li><\/ul>\n\n\n\n<p>To learn exactly what goes into forming a successful change management strategy, watch the webinar on-demand <a href=\"https:\/\/www.walkme.com\/events\/pex-live-change-management-culture-change\/\/?t=19&amp;sbtyp=Gated_branded&amp;integcamp=ALL&amp;3wsum=PEX_live_blog&amp;obj=Lead_Creation&amp;&amp;&amp;&amp;&amp;&amp;Dealdep=Product&amp;&amp;\">here<\/a>.\u00a0<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"A comprehensive strategy and the right tools are needed in order to achieve meaningful organizational change. As part of this<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":13755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[359,89],"tags":[165,201],"class_list":["post-13750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-digital-transformation","tag-change-management","tag-digital-adoption"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is digital adoption the key to change management? | WalkMe<\/title>\n<meta name=\"description\" content=\"Explore why digital adoption may just be the key to successful change management in this webinar featuring WalkMe&#039;s Global Field CTO, KJ Kusch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.walkme.com\/blog\/the-key-to-change-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is digital adoption the key to change management?\" \/>\n<meta property=\"og:description\" content=\"Explore why digital adoption may just be the key to successful change management in this webinar featuring WalkMe&#039;s Global Field CTO, KJ Kusch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.walkme.com\/blog\/the-key-to-change-management\/\" \/>\n<meta property=\"og:site_name\" content=\"WalkMe Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-23T07:33:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/image-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"WalkMe Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Is digital adoption the key to change management?\" \/>\n<meta name=\"twitter:description\" content=\"Explore why digital adoption may just be the key to successful change management in this webinar featuring WalkMe&#039;s Global Field CTO, KJ Kusch.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/image-min.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WalkMe Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.walkme.com\/blog\/the-key-to-change-management\/\",\"url\":\"https:\/\/www.walkme.com\/blog\/the-key-to-change-management\/\",\"name\":\"Is digital adoption the key to change management? 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