As any good salesperson knows, sales processes are not as straightforward as they once were in the good old days when we were selling products door-to-door.<\/p>\r\n\r\n\r\n
Sales leaders today are continuously challenged to establish a technology stack that encompasses all of the right tools to enable their teams to build strong pipelines, help sell more efficiently, and accelerate deal closure.<\/p>\r\n\r\n\r\n
Compared to even two years ago, the majority of companies are spending substantially more on technology. The sales CRM market, for example, is expected to reach $23.5 billion by 2025, and is listed in the top 10 fastest growing software categories.\u00a0<\/p>\r\n\r\n\r\n
Yet as business demands, deadline pressures, and knowledge gaps continue to pile up, success is only as attainable as a sales rep’s ability to adopt these new technologies.<\/p>\r\n\r\n\r\n
While managing business processes across the sales cycle, sales reps are preoccupied\u2014keeping up with software changes rather than investing their time in prospecting, building pipeline, managing opportunities, creating quotes, and closing deals.<\/p>\r\n\r\n\r\n
Any investment in product proficiency overlaps with time spent on the actual job your employees are paid to perform.\u00a0<\/p>\r\n\r\n\r\n
Organizations are using an average of 14 different tools today just to manage the sales process, end to end. Navigating more than a baker’s dozen worth of tools is bound to decrease their effectiveness and reduce the overall productivity of any sales team.\u00a0<\/p>\r\n\r\n\r\n
So how can you make sure your sales org is successful in 2022?<\/p>\r\n\r\n