{"id":12519,"date":"2021-09-21T16:12:00","date_gmt":"2021-09-21T16:12:00","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=12519"},"modified":"2023-05-08T08:08:24","modified_gmt":"2023-05-08T08:08:24","slug":"communication-management-plan","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/communication-management-plan\/","title":{"rendered":"How to build a tech-driven communication management plan in 5 steps"},"content":{"rendered":"\n<p>A communication management plan can streamline communication and improve efficiency at every level of an organization.<\/p>\n\n\n\n<p>Today\u2019s distributed workforce makes this effort all the more challenging. Employees are working from home, in multiple offices, and in different time zones.&nbsp;<\/p>\n\n\n\n<p>In such a remote work environment, standardizing communication protocols can certainly help, but managers need to go one step further, by adopting a technology-driven communication management plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why do you need a communication management plan?<\/strong><\/h2>\n\n\n\n<p>A communication management plan can offer your organization a wealth of value:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Since <a href=\"https:\/\/www.walkme.com\/solutions\/use-case\/employee-productivity\/?t=21&amp;camp=walkme-blog\" target=\"_blank\" rel=\"noreferrer noopener\">employee productivity<\/a> depends in part on how well employees work together, that productivity will also depend on how well they communicate<\/li><li>Organizational performance is, as a result, also highly correlated with employees\u2019 ability to collaborate<\/li><li>Communication also affects the employee experience, which can impact many other variables, from <a href=\"https:\/\/change.walkme.com\/employer-branding\/?t=21&amp;camp=walkme-blog\" target=\"_blank\" rel=\"noreferrer noopener\">employer branding<\/a> to the workplace climate to employee retention<\/li><\/ul>\n\n\n\n<p>Every communication plan will differ to a certain extent due to each organization having its own unique culture. That being said, all communication strategies should share the same core elements.&nbsp;<\/p>\n\n\n\n<p>Communication plans are built upon a set of structured, standardized processes. In some instances, communication plans will also go into great detail about the processes, steps in communication protocols, communication conventions, and communication tools.&nbsp;<\/p>\n\n\n\n<p>As we will cover in the next section, tools are becoming paramount in today\u2019s <a href=\"https:\/\/www.walkme.com\/glossary\/digital-workplace\/?t=21&amp;camp=walkme-blog\" target=\"_blank\" rel=\"noreferrer noopener\">digital workplace<\/a>\u2014especially as we migrate towards a global environment that is more expansive and exceedingly virtual.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to build a technology-driven communication management plan<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.mckinsey.com\/business-functions\/organization\/our-insights\/its-time-for-leaders-to-get-real-about-hybrid\" target=\"_blank\" rel=\"noreferrer noopener\">The hybrid <\/a><a href=\"https:\/\/www.mckinsey.com\/business-functions\/organization\/our-insights\/its-time-for-leaders-to-get-real-about-hybrid\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">w<\/a><a href=\"https:\/\/www.mckinsey.com\/business-functions\/organization\/our-insights\/its-time-for-leaders-to-get-real-about-hybrid\" target=\"_blank\" rel=\"noreferrer noopener\">orkplace<\/a> has wasted no time in becoming the new standard for large and growing organizations across the world.<\/p>\n\n\n\n<p>And since the workforce will include both remote and onsite workers, it is important to rethink communication management plans for this new office model.<\/p>\n\n\n\n<p>Below, we\u2019ll look at five steps you can follow to create a communication plan for the hybrid workplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Clarify goals and a strategy<\/strong><\/h3>\n\n\n\n<p>All business initiatives, including communication plans, should have goals, priorities, and strategies.<\/p>\n\n\n\n<p>Without setting goals, it will be impossible to measure the progress and ROI of a project.<\/p>\n\n\n\n<p>In the case of communication management plans, goals can focus on areas such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Improving workplace efficiency<\/li><li>Enabling remote teams to work together seamlessly<\/li><li>Boosting <a href=\"https:\/\/www.walkme.com\/blog\/how-to-improve-employee-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">employee performance<\/a><\/li><li>Reducing errors<\/li><\/ul>\n\n\n\n<p>Once goals such as these are set, they can be used to define objectives, metrics, and KPIs.&nbsp;<\/p>\n\n\n\n<p>To measure these, use relevant data collection mechanisms, such as employee surveys, software analytics, one-on-one discussions, and other integrated data sources.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Decide on processes for each level of the organization<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/change.walkme.com\/communication-and-organizational-performance\/?t=21&amp;camp=walkme-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Organizational communication<\/a> refers to correspondence that occurs horizontally and vertically within a company. It covers communication at every level of a business, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The organizational level<\/li><li>The departmental level (including across departments)<\/li><li>The team level (including across teams)<\/li><\/ul>\n\n\n\n<p>It also encompasses other aspects of organizational communication such as social communication and relaying of the organizational culture.&nbsp;<\/p>\n\n\n\n<p>All of these affect the workplace and the workforce, so it is important to develop procedures that can be built into every area of the company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Adopt the right set of communication tools<\/strong><\/h3>\n\n\n\n<p>Since technology drives the virtual office, it is crucial to adopt the right tools. Without the proper set of solutions, certain communication processes will simply not be possible.<\/p>\n\n\n\n<p>For example, remote teams cannot collaborate without the right communication tools.<\/p>\n\n\n\n<p>Here are a few examples of tools that can be used to improve communication among remote workers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.walkme.com\/blog\/wfh-workforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">WalkMe Workstation<\/a><\/li><li><a href=\"https:\/\/slack.com\/intl\/en-il\/features\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Slack<\/a><\/li><li>Project management platforms such as <a href=\"https:\/\/monday.com\/product\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">monday.com<\/a><\/li><li><a href=\"https:\/\/zoom.us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zoom<\/a><\/li><\/ul>\n\n\n\n<p>It is useful, however, to not only consider the tools needed for day-to-day job tasks, but also those needed during other stages of the employee lifecycle, such as employee onboarding and training.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Invite participation from employees<\/strong><\/h3>\n\n\n\n<p>Another important point to note when adopting any new process is that employees will be the ones implementing that process.&nbsp;<\/p>\n\n\n\n<p>If they do not feel a process is effective, they may resist it and stick to other processes that work for them.<\/p>\n\n\n\n<p>For this reason, it is important to listen to employees, proactively solicit feedback, and invite total participation when developing and deploying a communication management plan.<\/p>\n\n\n\n<p>Doing so can minimize pushback, make employees feel heard, and even generate new ideas that can be incorporated into the plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Monitor and adjust the communication plan as needed<\/strong><\/h3>\n\n\n\n<p>It is important to continually refine new processes as they are implemented.<\/p>\n\n\n\n<p>This is how tracking the metrics that were created earlier will allow you to evaluate the effectiveness of the program.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use employee surveys to gauge <a href=\"https:\/\/www.shrm.org\/resourcesandtools\/hr-topics\/technology\/pages\/employee-sentiment-analysis-shows-hr-all-the-feels.aspx\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">employee sentiment<\/a> towards new communication strategies<\/li><li>Monitor targeted metrics, such as <a href=\"https:\/\/www.walkme.com\/walkme-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">software usage data<\/a> of newly adopted communication tools<\/li><li>Continually assess other metrics that track employee engagement, productivity, and performance<\/li><\/ul>\n\n\n\n<p>Tracking internal communication does several things. On the one hand, it demonstrates the value and ROI that the communication plan generates. At the same time, it also shows how organizational communication contributes to an organization\u2019s overall performance.<\/p>\n\n\n<a href=\"javascript:;\" class=\"popup-threefields m-element-hidden j-initiator j-paid_post_feature\" id=\"imgpng\" form-type-id=\"imgpng\"><img decoding=\"async\" class=\"initiator-image\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/04\/Employee-productivity-B-min_2643bf25.png\"\/><\/a>\n","protected":false},"excerpt":{"rendered":"A communication management plan can streamline communication and improve efficiency at every level of an organization. Today\u2019s distributed workforce makes<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":12520,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[359,89,658],"tags":[720,718,717,203,169,719],"class_list":["post-12519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-digital-transformation","category-hr","tag-communication-2","tag-communication-management","tag-communication-management-plan","tag-employee-experience","tag-employee-productivity","tag-tech-driven-communication"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build a tech-driven communication management plan in 5 steps<\/title>\n<meta name=\"description\" content=\"Standardizing protocols can certainly help, but managers need to go one step further while remote. Adopt a technology-driven communication management plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.walkme.com\/blog\/communication-management-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build a tech-driven communication management plan in 5 steps\" \/>\n<meta property=\"og:description\" content=\"Standardizing protocols can certainly help, but managers need to go one step further while remote. Adopt a technology-driven communication management plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.walkme.com\/blog\/communication-management-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"WalkMe Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-21T16:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-08T08:08:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WalkMe Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WalkMe Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.walkme.com\/blog\/communication-management-plan\/\",\"url\":\"https:\/\/www.walkme.com\/blog\/communication-management-plan\/\",\"name\":\"How to build a tech-driven communication management plan in 5 steps\",\"isPartOf\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/communication-management-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/communication-management-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg\",\"datePublished\":\"2021-09-21T16:12:00+00:00\",\"dateModified\":\"2023-05-08T08:08:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/b6803cf6ff5d66cf789ea833bbddfa31\"},\"description\":\"Standardizing protocols can certainly help, but managers need to go one step further while remote. Adopt a technology-driven communication management plan.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.walkme.com\/blog\/communication-management-plan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.walkme.com\/blog\/communication-management-plan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.walkme.com\/blog\/communication-management-plan\/#primaryimage\",\"url\":\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg\",\"contentUrl\":\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg\",\"width\":1000,\"height\":646},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.walkme.com\/blog\/communication-management-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.walkme.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HR\",\"item\":\"https:\/\/www.walkme.com\/blog\/category\/hr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to build a tech-driven communication management plan in 5 steps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.walkme.com\/blog\/#website\",\"url\":\"https:\/\/www.walkme.com\/blog\/\",\"name\":\"WalkMe Blog\",\"description\":\"Digital adoption &amp; Change Management Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.walkme.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/b6803cf6ff5d66cf789ea833bbddfa31\",\"name\":\"WalkMe Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d15d25a7d13fc1ba31b0187a32b2f27936e975e166da929698db9971a322a63d?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d15d25a7d13fc1ba31b0187a32b2f27936e975e166da929698db9971a322a63d?s=96&d=monsterid&r=g\",\"caption\":\"WalkMe Team\"},\"description\":\"WalkMe pioneered the Digital Adoption Platform (DAP) for organizations to utilize the full potential of their digital assets. Using artificial intelligence, machine learning and contextual guidance, WalkMe adds a dynamic user interface layer to raise the digital literacy of all users.\",\"url\":\"https:\/\/www.walkme.com\/blog\/author\/walkme-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to build a tech-driven communication management plan in 5 steps","description":"Standardizing protocols can certainly help, but managers need to go one step further while remote. Adopt a technology-driven communication management plan.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.walkme.com\/blog\/communication-management-plan\/","og_locale":"en_US","og_type":"article","og_title":"How to build a tech-driven communication management plan in 5 steps","og_description":"Standardizing protocols can certainly help, but managers need to go one step further while remote. Adopt a technology-driven communication management plan.","og_url":"https:\/\/www.walkme.com\/blog\/communication-management-plan\/","og_site_name":"WalkMe Blog","article_published_time":"2021-09-21T16:12:00+00:00","article_modified_time":"2023-05-08T08:08:24+00:00","og_image":[{"width":1000,"height":646,"url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg","type":"image\/jpeg"}],"author":"WalkMe Team","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg","twitter_misc":{"Written by":"WalkMe Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.walkme.com\/blog\/communication-management-plan\/","url":"https:\/\/www.walkme.com\/blog\/communication-management-plan\/","name":"How to build a tech-driven communication management plan in 5 steps","isPartOf":{"@id":"https:\/\/www.walkme.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.walkme.com\/blog\/communication-management-plan\/#primaryimage"},"image":{"@id":"https:\/\/www.walkme.com\/blog\/communication-management-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg","datePublished":"2021-09-21T16:12:00+00:00","dateModified":"2023-05-08T08:08:24+00:00","author":{"@id":"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/b6803cf6ff5d66cf789ea833bbddfa31"},"description":"Standardizing protocols can certainly help, but managers need to go one step further while remote. Adopt a technology-driven communication management plan.","breadcrumb":{"@id":"https:\/\/www.walkme.com\/blog\/communication-management-plan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.walkme.com\/blog\/communication-management-plan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.walkme.com\/blog\/communication-management-plan\/#primaryimage","url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg","contentUrl":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg","width":1000,"height":646},{"@type":"BreadcrumbList","@id":"https:\/\/www.walkme.com\/blog\/communication-management-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.walkme.com\/blog\/"},{"@type":"ListItem","position":2,"name":"HR","item":"https:\/\/www.walkme.com\/blog\/category\/hr\/"},{"@type":"ListItem","position":3,"name":"How to build a tech-driven communication management plan in 5 steps"}]},{"@type":"WebSite","@id":"https:\/\/www.walkme.com\/blog\/#website","url":"https:\/\/www.walkme.com\/blog\/","name":"WalkMe Blog","description":"Digital adoption &amp; Change Management Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.walkme.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/b6803cf6ff5d66cf789ea833bbddfa31","name":"WalkMe Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.walkme.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d15d25a7d13fc1ba31b0187a32b2f27936e975e166da929698db9971a322a63d?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d15d25a7d13fc1ba31b0187a32b2f27936e975e166da929698db9971a322a63d?s=96&d=monsterid&r=g","caption":"WalkMe Team"},"description":"WalkMe pioneered the Digital Adoption Platform (DAP) for organizations to utilize the full potential of their digital assets. Using artificial intelligence, machine learning and contextual guidance, WalkMe adds a dynamic user interface layer to raise the digital literacy of all users.","url":"https:\/\/www.walkme.com\/blog\/author\/walkme-team\/"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/walkme.com\/blog\/communication-management-plan\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"How to build a tech-driven communication management plan in 5 steps","url":"http:\/\/www.walkme.com\/blog\/communication-management-plan\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.walkme.com\/blog\/communication-management-plan\/"},"thumbnailUrl":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg","image":{"@type":"ImageObject","url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg"},"articleSection":"Change Management","author":[{"@type":"Person","name":"WalkMe Team"}],"creator":["WalkMe Team"],"publisher":{"@type":"Organization","name":"WalkMe Blog","logo":""},"keywords":["communication","communication management","communication management plan","employee experience","employee productivity","tech-driven communication"],"dateCreated":"2021-09-21T16:12:00Z","datePublished":"2021-09-21T16:12:00Z","dateModified":"2023-05-08T08:08:24Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"How to build a tech-driven communication management plan in 5 steps\",\"url\":\"http:\\\/\\\/www.walkme.com\\\/blog\\\/communication-management-plan\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.walkme.com\\\/blog\\\/communication-management-plan\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.walkme.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/09\\\/shutterstock_308769176-1.jpg\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.walkme.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/09\\\/shutterstock_308769176-1.jpg\"},\"articleSection\":\"Change Management\",\"author\":[{\"@type\":\"Person\",\"name\":\"WalkMe Team\"}],\"creator\":[\"WalkMe Team\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WalkMe Blog\",\"logo\":\"\"},\"keywords\":[\"communication\",\"communication management\",\"communication management plan\",\"employee experience\",\"employee productivity\",\"tech-driven communication\"],\"dateCreated\":\"2021-09-21T16:12:00Z\",\"datePublished\":\"2021-09-21T16:12:00Z\",\"dateModified\":\"2023-05-08T08:08:24Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/walkme.com\/p.js"},"lang":"en","translations":{"en":12519},"jetpack_featured_media_url":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg","featured_image_src":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg","featured_image_src_square":"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/shutterstock_308769176-1.jpg","author_info":{"display_name":"WalkMe Team","author_link":"https:\/\/www.walkme.com\/blog\/author\/walkme-team\/"},"jetpack_sharing_enabled":true,"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/posts\/12519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/users\/246"}],"replies":[{"embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/comments?post=12519"}],"version-history":[{"count":0,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/posts\/12519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/media\/12520"}],"wp:attachment":[{"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/media?parent=12519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/categories?post=12519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.walkme.com\/blog\/wp-json\/wp\/v2\/tags?post=12519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}