{"id":12411,"date":"2021-08-16T16:22:00","date_gmt":"2021-08-16T16:22:00","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=12411"},"modified":"2023-05-08T07:59:50","modified_gmt":"2023-05-08T07:59:50","slug":"intelligent-automation","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/intelligent-automation\/","title":{"rendered":"What is intelligent automation (IA) and why should you care?"},"content":{"rendered":"\n<p>Intelligent automation (IA) has been trending in recent months and years, but what exactly is it and why should you care?<\/p>\n\n\n\n<p>While some have suggested that <a href=\"https:\/\/techhq.com\/2021\/06\/behind-the-buzzwords-what-is-intelligent-automation-really\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IA is merely a buzzword<\/a>, others believe that it will transform finance, banking, customer experience, and the workplace as a whole.<\/p>\n\n\n\n<p>Artificial intelligence (AI) investor and pioneer <a href=\"https:\/\/www.inc.com\/carmine-gallo\/an-ai-expert-told-60-minutes-that-ai-could-replace-40-percent-of-jobs-heres-part-he-left-out.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kai-Fu Lee<\/a> has even said that AI\u2014a core pillar of IA\u2014will automate nearly half of all jobs in the coming decade, including a significant portion of tasks in white-collar jobs.&nbsp;<\/p>\n\n\n\n<p>Claims such as these may sound a bit exaggerated, to say the least, but we are already seeing evidence that IA and AI will both fuel tectonic shifts in the business world.<\/p>\n\n\n\n<p>Real-world data already exists that lends credence to these ideas. Given the rapid pace of <a href=\"https:\/\/www.walkme.com\/blog\/digital-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener\">disruptive innovation<\/a> in today\u2019s economy, IA is worth a deeper look.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is intelligent automation?<\/strong><\/h2>\n\n\n\n<p>IA is made up of 3 major components:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Robotic Process Automation (RPA).<\/strong> <a href=\"https:\/\/www.walkme.com\/glossary\/robotic-process-automation-rpa\/\" target=\"_blank\" rel=\"noreferrer noopener\">RPA<\/a> is a type of rules-based software which automates tasks that don\u2019t require human judgment, such as data entry, data extraction, and other repetitive administrative tasks.&nbsp;<\/li><li><strong>Business Process Management (BPM).<\/strong> BPM is a discipline dedicated to modeling, analyzing, measuring, improving, and optimizing business processes. Since the adoption of IA involves the digitalization of business processes, BPM and techniques such as <a href=\"https:\/\/www.digital-adoption.com\/process-mining\/?t=21&amp;camp=walkme-blog\" target=\"_blank\" rel=\"noreferrer noopener\">process mining<\/a> are fundamental to the automation of any business process.<\/li><li><strong>AI.<\/strong> <a href=\"https:\/\/www.walkme.com\/glossary\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> goes by several different definitions, depending on who you ask. A commonly used definition developed by AI professor John McCarthy, dictates that AI \u201cis the science and engineering of making intelligent machines, especially intelligent computer programs.\u201d One of the most important characteristics of AI is that it can recognize patterns and \u201clearn\u201d from data.<\/li><\/ul>\n\n\n\n<p>When these three capabilities are combined, it becomes possible to automate not only repetitive work tasks but also those that require human judgment and decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The benefits of IA<\/strong><\/h2>\n\n\n\n<p>IA delivers many of the same benefits offered by other types of automation, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>24\/7 availability. <\/strong>Software never gets tired and it never needs to sleep, which means that <a href=\"https:\/\/www.walkme.com\/glossary\/automation-platform\/?t=21&amp;camp=walkme-blog\" target=\"_blank\" rel=\"noreferrer noopener\">automation platforms<\/a> can operate day and night.<\/li><li><strong>Scalability.<\/strong> Software automation is purely digital, meaning it can be scaled up or down instantly and infinitely, unlike human labor or physical assets.<\/li><li><strong>Accuracy.<\/strong> RPA and rules-based automation tools perform tasks exactly as programmed, 100% of the time.<\/li><li><strong>Cost-efficiency.<\/strong> Machines, especially software, are far more affordable than human labor.<\/li><li><strong>Speed. <\/strong>Software can perform the same tasks exponentially faster than humans can, which can dramatically improve productivity and performance.<\/li><\/ul>\n\n\n\n<p>These benefits are advantages that come with any type of digital automation, but due to IA\u2019s ability to automate cognitive tasks as well as manual tasks, it can also take on work performed by managers and business leaders.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.mckinsey.com\/mgi\/overview\/in-the-news\/how-many-of-your-daily-tasks-could-be-automated\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">McKinsey<\/a>, 10-15% of marketing executives\u2019 time could be automated by adapting currently existing technology\u2014leaving more time to work on strategic initiatives (<em>or just have a cup of coffee and breathe now and then<\/em>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use cases and examples&nbsp;<\/strong><\/h2>\n\n\n\n<p>IA can be used both internally, within the business and the workplace, and externally, for customer-facing applications.<\/p>\n\n\n\n<p>A few examples of both customer and employee-facing applications include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Business software that automates financial processes, such as fraud detection and loan accreditation<\/li><li>Cybersecurity software that analyzes data in real-time and makes decisions based on that data<\/li><li>Stock market tools that follow market trends and make trading decisions&nbsp;<\/li><li><a href=\"https:\/\/www.marketingevolution.com\/marketing-essentials\/ai-markeitng\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marketing AI<\/a> that can perform tasks such as data analysis and automated decision-making<\/li><li><a href=\"https:\/\/www.walkme.com\/blog\/3-ways-to-engage-employees-with-a-chatbot\/?t=21&amp;camp=walkme-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Chatbots<\/a> which can integrate with IA software that answers questions, routes queries, and performs more complex decision-based tasks<\/li><\/ul>\n\n\n\n<p>In the future, as AI capabilities broaden, we can expect to see a rise in the adoption of IA solutions throughout the business world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overcoming the challenges of adopting automation<\/strong><\/h2>\n\n\n\n<p>IA can generate major performance advantages which can translate into a competitive edge, particularly for early adopters.<\/p>\n\n\n\n<p>However, the path to achieve such advantages has many obstacles along the way.<\/p>\n\n\n\n<p>In one survey that focused on varied types of automation, including intelligent automation, <a href=\"https:\/\/www.bain.com\/insights\/intelligent-automation-getting-employees-embrace-bots\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bain and Company<\/a> found that most businesses reported cost savings of 20% on average over two years. But 44% of respondents also claimed that their projects didn\u2019t deliver the expected savings.<\/p>\n\n\n\n<p>There were a few key characteristics that differentiated successful implementations from unsuccessful ones.&nbsp;<\/p>\n\n\n\n<p>Best-practice companies addressed challenges such as competing business priorities or a <a href=\"https:\/\/www.walkme.com\/blog\/ceo-concerns-digital-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">lack of skill<\/a> by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Grounding automation in corporate strategy and customer experience<\/li><li>Devoting significant time to what comes after automation within a business process<\/li><li>Actively managing automation as a <a href=\"https:\/\/change.walkme.com\/transformational-organizational-change\/?t=21&amp;camp=walkme-blog\" target=\"_blank\" rel=\"noreferrer noopener\">transformative change<\/a><\/li><\/ul>\n\n\n\n<p>It is worth noting that some automation solutions are easier to adopt than others.&nbsp;<\/p>\n\n\n\n<p>For example, it is far easier to implement a standalone automation platform, such as <a href=\"https:\/\/www.walkme.com\/digital-adoption-platform\/?t=21&amp;camp=walkme-blog\" target=\"_blank\" rel=\"noreferrer noopener\">WalkMe\u2019s no-code Digital Adoption Platform<\/a>, than it is to have custom IA solutions developed from scratch.<\/p>\n\n\n\n<p>Regardless of the route you take to IA, and the applications you select for the transformation, the bottom line is that every organization should establish a clear <a href=\"https:\/\/www.walkme.com\/blog\/digital-adoption-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital adoption strategy<\/a>.<\/p>\n\n\n<a href=\"javascript:;\" class=\"popup-threefields m-element-hidden j-initiator j-paid_post_feature\" id=\"imgpng\" form-type-id=\"imgpng\"><img decoding=\"async\" class=\"initiator-image\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/04\/Change-Management-A-min_8643bf07.png\"\/><\/a>\n","protected":false},"excerpt":{"rendered":"Intelligent automation (IA) has been trending in recent months and years, but what exactly is it and why should you<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":12412,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[483,89],"tags":[278,247,292,685,686],"class_list":["post-12411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cio-it","category-digital-transformation","tag-ai","tag-artificial-intelligence","tag-automation","tag-ia-2","tag-intelligent-automation-2"],"acf":{"__coauthors":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is intelligent automation (IA) and why should you care?<\/title>\n<meta name=\"description\" content=\"Intelligent automation (IA) has been trending in recent months and years, but what exactly is it and why should you care? 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