{"id":12317,"date":"2021-08-02T10:46:00","date_gmt":"2021-08-02T10:46:00","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=12317"},"modified":"2023-05-02T15:52:27","modified_gmt":"2023-05-02T15:52:27","slug":"elevate-2021-recap","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/elevate-2021-recap\/","title":{"rendered":"Elevate 2021 Recap"},"content":{"rendered":"\n<p>And that\u2019s a wrap, folks!<\/p>\n\n\n\n<p>Elevate 2021, the event for DAP professionals, is in the books as the largest digital adoption event to date with 1200+ wonderful and engaging guests!<\/p>\n\n\n\n<p>If you weren\u2019t able to attend yourself, or just want to relive the electrifying experience, here is our recap of the two-day extravaganza.<\/p>\n\n\n\n<p>(We would say all parts of it were our favorite, but if you really want to know everything that happened at Elevate, you kind of had to be there.)<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Day one<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">The state of digital adoption: powered by you<\/h2>\n\n\n\n<p>We kicked off the event with WalkMe\u2019s President and Co-founder <a href=\"https:\/\/www.linkedin.com\/in\/rafis\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rafael Sweary<\/a> and our RVP of Strategic Positioning, <a href=\"https:\/\/www.linkedin.com\/in\/ofir-bloch\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ofir Bloch<\/a>, covering &#8220;The State of Digital Adoption,&#8221; and the influence of DAP professionals in the growing industry.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Key quotes:<\/h5>\n\n\n\n<p>\u201cCompounded problems are difficult to solve with a point solution [&#8230;] The problem exists in many areas of the enterprise\u2014cross company and in any company\u201d<\/p>\n\n\n\n<p>\u201cDAP is a new way of doing business.\u201d<\/p>\n\n\n\n<p>\u201cWe are building an industry.\u201d<\/p>\n\n\n\n<p>\u201cThe definition of luck is when preparation meets opportunity. The opportunity is coming.\u201d<\/p>\n\n\n\n<p>You can check out the full conversation below:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The State of Digital Adoption: Powered by You\" src=\"https:\/\/player.vimeo.com\/video\/581007491?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Rise to the challenge: lead digital adoption at your organization<\/h2>\n\n\n\n<p>The powerhouse discussion between WalkMe leaders was followed up by a brilliant and insightful interview with Technology Director at State Farm Insurance, <a href=\"https:\/\/www.linkedin.com\/in\/todd-ferguson-94aa0b92\/\" target=\"_blank\" rel=\"noreferrer noopener\">Todd Ferguson<\/a>; led by our very own Head of Digital Adoption Program Strategy, Paige Clark.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Key quotes:<\/h5>\n\n\n\n<p>&#8220;No one wants to go spend two weeks in a class on how to use an application. They want to get in, do what they need to do, do it successfully, and move on.&#8221;<\/p>\n\n\n\n<p>&#8220;The <a href=\"https:\/\/www.walkme.com\/blog\/dap-professional\/\" target=\"_blank\" rel=\"noreferrer noopener\">DAP professional<\/a> is helping my organization potentially reduce cost, reduce training time, improve quality, increase sales, reduce risk {&#8230;} They become a key partner to the business area.&#8221;<\/p>\n\n\n\n<p>&#8220;When I think of the future of the DAP Professional, the sky&#8217;s the limit.&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/vimeo.com\/580577748\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the complete fireside chat here<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lay the groundwork for an accelerated digital adoption launch<\/h3>\n\n\n\n<p>Presented by <a href=\"https:\/\/www.linkedin.com\/in\/patrice-sullivan-36904715\/\" target=\"_blank\" rel=\"noreferrer noopener\">Patrice Sullivan<\/a>, Senior Director of Training and Support, Parexel International. She demonstrated the importance of WalkMe&#8217;s ability to keep employee productivity at an all-time high by providing in-app guidance.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Key quote:<\/h5>\n\n\n\n<p>&#8220;Micro-demos and job aides all have a place within the YouTube generation, but they take the user out of the system.&#8221;<\/p>\n\n\n\n<p>Learn from an advanced DAP pro what her company did correctly and what they would have changed in their initial deployments.<\/p>\n\n\n\n<p><a href=\"https:\/\/vimeo.com\/580976394\" target=\"_blank\" rel=\"noreferrer noopener\">Full presentation here<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The DemoJam<\/h2>\n\n\n\n<p>In this gameshow style session, DAP pros showcased their most compelling DAP solutions in a super short, no-fluff, 2-minute demo. At the end, attendees voted live on their favorite solution.<\/p>\n\n\n\n<p><a href=\"https:\/\/vimeo.com\/581024733\" target=\"_blank\" rel=\"noreferrer noopener\">Watch all of the finalists kick out the DemoJams here<\/a><\/p>\n\n\n\n<p class=\"has-text-align-left\">The crowned champion of the DemoJam <em>(and winner of $500 cash)<\/em> was Digital Adoption Leader from CrossCountry Mortgage, <a href=\"https:\/\/www.linkedin.com\/in\/joseph-poyma\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Joe Poyma<\/a>!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/08\/Joe-Poyma.jpg\" alt=\"\" class=\"wp-image-12323\" srcset=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/08\/Joe-Poyma.jpg 479w, https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/08\/Joe-Poyma.jpg?resize=300,147 300w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/figure><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">Day two<\/h1>\n\n\n\n<p>We started off by celebrating DAP Professionals Day! Attendees were celebrated and recognized for their contributions in the field of digital adoption.<strong> Some even won <a href=\"https:\/\/institute.walkme.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">certifications<\/a><\/strong> for sharing their Elevate learnings and ROI wins!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to design WalkMe experiences that users love<\/h3>\n\n\n\n<p>Next up, WalkMe UX\/UI Design Team Lead, Gintah Tran and Customer Education Manager, Tracy Ngo showed exactly how to create content that engages employees and customers alike.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Key points from the presentation:<\/h5>\n\n\n\n<p>Use the KIDS methodology &#8211; Keep it Informative, Delightful, and Simple<\/p>\n\n\n\n<p>There are 4 user types to accommodate:<\/p>\n\n\n\n<p><strong>Power users<\/strong>: They are the least common (unfortunately). They willingly accept proactive help and guidance, and will gladly read instructions closely and complete task lists.<\/p>\n\n\n\n<p><strong>On-demand users<\/strong>: Second most common. They do not accept proactive help or guidance; will search for help when stuck.<\/p>\n\n\n\n<p><strong>Modern users<\/strong>: The number of this type of user is growing quickly. They do not expect to learn about the technology; they expect the technology to work for them.<\/p>\n\n\n\n<p><strong>Stubborn users<\/strong>: Most common. Will not search for help when stuck; will only engage with reactive validation or positive reinforcement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Develop a data-driven strategy, with Nestl\u00e9<\/h2>\n\n\n\n<p>We learned from Nestl\u00e9&#8217;s senior product manager of their technology learning center, <a href=\"https:\/\/www.linkedin.com\/in\/greisyflores\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Greisy Flores<\/a>, how she is leading her organization to take a data-first approach, by using WalkMe&#8217;s data and Insights to get more visibility to support data-driven decisions.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Key points:<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>Gather data from different sources to identify clear business objectives<\/li><li>Use DXA, Tracked Events, and Funnels to establish a baseline<\/li><li>Turn the Value Framework into Adoption Projects and set up SMART (specific, measurable, achievable, realistic, and time-bound) objectives<\/li><li>Create a monthly review process to look at data, adjust approaches, and create action items<\/li><li>Be patient, look at long-term trends.<\/li><\/ul>\n\n\n\n<p>Watch the session below and walk away with even more tips on how to use WalkMe\u2019s most powerful data and visibility tools to uncover key use cases and experience insights.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Develop a Data-Driven Strategy, with Nestle\" src=\"https:\/\/player.vimeo.com\/video\/580593194?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A HUGE thank you to everyone who took part in Elevate 2021! If you want to join us at upcoming events, take a peek at our <a href=\"https:\/\/www.walkme.com\/meet-us-at\/\" target=\"_blank\" rel=\"noreferrer noopener\">Events and Webinars Calendar<\/a>.<\/p>\n\n\n\n<p style=\"font-size:18px\"><br><a href=\"https:\/\/www.walkme.com\/events\/walkme-elevate\/\" target=\"_blank\" rel=\"noreferrer noopener\">All sessions from the event are available on demand as well<\/a><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"And that\u2019s a wrap, folks! 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