{"id":1178,"date":"2016-11-29T11:27:35","date_gmt":"2016-11-29T11:27:35","guid":{"rendered":"https:\/\/www.walkme.com\/blog\/?p=1178"},"modified":"2023-05-02T15:41:37","modified_gmt":"2023-05-02T15:41:37","slug":"british-telecom-receives-award-oracle-use-walkme","status":"publish","type":"post","link":"https:\/\/www.walkme.com\/blog\/british-telecom-receives-award-oracle-use-walkme\/","title":{"rendered":"British Telecom Receives an Award from Oracle for its Use of WalkMe"},"content":{"rendered":"British Telecom&#8217;s (BT) Brian Humphreys published a <a target=\"_blank\" href=\"https:\/\/community.oracle.com\/groups\/oracle-marketing-cloud-academy\/blog\/2016\/11\/07\/rapid-transformation-to-everyday-use-enabling-users-on-eloqua\" rel=\"noopener noreferrer\">blog post<\/a> recently on Oracle Community describing BT&#8217;s win of the<strong> \u20182016 Rapid Transformation Markie\u2019<\/strong> awarded by Oracle.\n\nBritish Telecom&#8217;s goal according to Humphreys was to ensure consistent use and attention with <strong>Eloqua<\/strong> and get users to work in a way based on the best practice.\n\nHumphrey goes on to explain how BT implemented WalkMe. WalkMe ensures the team follows the naming convention that is so important to BT as an organization.\n\n<strong>Why?<\/strong>\n\nBecause if done incorrectly the team misses out on the benefits of finding assets, reporting on and performing content management tasks. With WalkMe, a Walk-Thru is strategically placed to facilitate these actions. A launcher nudging the user to remember to click on the Walk-Thru and go through the steps has been helpful as they also provide a link to the tool everywhere the naming convention is required.\n\nBT team also built a number of Walk-Thrus on tasks that users carry out often. For example, when creating a campaign canvas, one can click on the applicable query where they is taken back to the \u201cMy Eloqua\u201d screen. A call out appears showing the user where to click. After each click, a new bubble appears, telling the user what to enter, where to click, and when the full action is completed.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1180\" src=\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2016\/11\/WalkME3-BT.gif\" alt=\"WalkMe Award\" width=\"307\" height=\"195\" \/>\n\n<strong>Results<\/strong>\n\nAs British Telecom&#8217;s Eloqua users become more familiar with the marketing platform, their vision is to create new Walk-Thru\u2019s based on best practices for getting the most of the tool.\n\nBT will also continue to expand and maintain a library of WalkMe assets for future onboarding of employees. Knowledge picked up via Oracle Academy courses need to be shared to really make best practice be everyday practice. Eloqua has changed the way BT Global Services works, yet Eloqua change, taking user with the platform is fundamental to success. BT uses Eloqua across 15+ countries and it is considered to be critical if BT wants to demonstrate the benefit in what it does.\n\nBased on a<a target=\"_blank\" href=\"https:\/\/community.oracle.com\/groups\/oracle-marketing-cloud-academy\/blog\/2016\/11\/07\/rapid-transformation-to-everyday-use-enabling-users-on-eloqua\" rel=\"noopener noreferrer\"> blog post published on Oracle Communities<\/a>","protected":false},"excerpt":{"rendered":"British Telecom&#8217;s (BT) Brian Humphreys published a blog post recently on Oracle Community describing BT&#8217;s win of the \u20182016 Rapid<span class=\"moretag\">&#8230;<\/span>","protected":false},"author":246,"featured_media":959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89],"tags":[],"class_list":["post-1178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation"],"acf":{"__coauthors":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>British Telecom Received an Award from Oracle for Using WalkMe<\/title>\n<meta name=\"description\" content=\"British Telecom won the 2016 Rapid Transformation Markie\u2019 awarded by Oracle for their use of WalkMe&#039;s Digital Adoption Platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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