Before applying for a certification program, it\u2019s important to carefully weigh the benefits against the disadvantages, evaluate one\u2019s own career track, and assess future marketplace trends.<\/p>\n\n\n\n
5 questions to ask before investing in a Salesforce certification<\/strong><\/h2>\n\n\n\n1. What is the future outlook for Salesforce?<\/strong><\/h3>\n\n\n\nContinuous change<\/a> is constant today, so it is important to answer this question before placing a bet on any specific software platform.<\/p>\n\n\n\nFortunately, the answer to this question is easy. <\/p>\n\n\n\n
Salesforce\u2019s<\/a> <\/a>growth<\/a> beat expectations in 2020 and it continues to acquire other majorly influential businesses, such as Slack<\/a>. <\/p>\n\n\n\nGiven current trends, the continued expansion of this massive CRM<\/a> platform is all but assured, promising both security and opportunity for careers that revolve around this tool.<\/p>\n\n\n\n2. How useful will certification be for me and my career?<\/strong><\/h3>\n\n\n\nThere are clear benefits to Salesforce certification, but this specific training is not always useful for everyone.<\/p>\n\n\n\n
For instance, someone who specializes exclusively in Salesforce, such as Salesforce Administrators<\/a> or Salesforce Developers<\/a> will certainly benefit from the official recognition. Other sales professionals who use the tool regularly can also benefit.<\/p>\n\n\n\nThis point, which we could call \u201cjob-training fit,\u201d is one of the most important to pay attention to\u2014it will determine which certification is most suitable or whether one can prove to be lucrative at all.<\/p>\n\n\n\n
3. Which Salesforce certification is best?<\/strong><\/h3>\n\n\n\nWhen diving into the question of one\u2019s job or career path, the next question to consider is which certification to choose. <\/p>\n\n\n\n
After all, at the time of this writing, there are more than two dozen certifications organized according to Salesforce roles:<\/p>\n\n\n\n
- Admins<\/li>
- App builders<\/li>
- Implementation experts<\/li>
- Marketers<\/li>
- Pardot consultants<\/li>
- Developers<\/li>
- Technical architects<\/li><\/ul>\n\n\n\n
Check out Salesforce\u2019s list of certification exam guides<\/a> for more information.<\/p>\n\n\n\nNaturally, if one\u2019s own career falls into any of these specific categories, the choice is an easy one. Someone who is intent on becoming a Salesforce administrator, for instance, would consider investing in an administrator or advanced administrator certification.<\/p>\n\n\n\n
Many people\u2019s job roles are not so clear-cut, however, so it may be necessary to dig deeper into the potential training choices to find the right fit\u2014or to look beyond Salesforce at other options, such as digital adoption certifications, as we\u2019ll cover below.<\/p>\n\n\n\n
4. Is the certification I\u2019m looking at \u201cofficial\u201d?<\/strong><\/h3>\n\n\n\nThrough its online learning portal, Trailhead<\/a>, Salesforce provides extensive information about each certification and authorized training provider.<\/p>\n\n\n\nIt should go without saying that an authorized certification carries more value than unofficial training programs. <\/p>\n\n\n\n
This is not to say that unofficial training programs lack value, though. <\/p>\n\n\n\n
Online training options such as Udemy, for instance, offer plenty of in-depth courses at reasonable rates. For certain users, these can be excellent choices and in some cases, even more practical. People who use Salesforce daily but aren\u2019t planning to become specialists may opt for this route.<\/p>\n\n\n\n
Sales managers may also choose to implement in-house training tools, such as digital adoption platforms (DAPs)<\/a>. <\/p>\n\n\n\nDAPs are training overlays that operate synchronously atop other applications, such as CRM platforms. WalkMe for Salesforce<\/a>, for instance, can be used to streamline Salesforce onboarding, training, and technical support.<\/p>\n\n\n\nTo sum up: unofficial education options can be just as useful as official ones, particularly for those not pursuing a career as a Salesforce specialists. As we\u2019ll see next, however, specialists looking to boost their skills and careers may want to look beyond Salesforce itself at other types of training.<\/p>\n\n\n\n
5. What other certifications can benefit Salesforce specialists?<\/strong><\/h3>\n\n\n\nIn addition to the \u201cunofficial\u201d learning options covered above, there are other types of certifications that can benefit the Salesforce specialist.<\/p>\n\n\n\n
As mentioned above, the best way to choose the right certification is to drill down deeper into one\u2019s own career.<\/p>\n\n\n\n
For example, Salesforce specialists that leverage DAPs to improve Salesforce onboarding and training would do well to get certified in digital adoption.<\/p>\n\n\n\n
WalkMe\u2019s Digital Adoption Institute<\/a> offers certifications that focus on:<\/p>\n\n\n\n- Technical digital adoption, which focuses on building and managing digital adoption solutions<\/li>
- Tactical digital adoption, which focuses on designing, building, and managing digital adoption solutions over time<\/li>
- Strategic digital adoption, which focuses on developing digital adoption strategies and governance programs at scale<\/li><\/ul>\n\n\n\n
Salesforce professionals involved in building and managing Salesforce deployments could learn a great deal from WalkMe\u2019s technical digital adoption certification<\/a>, especially if they plan to use DAPs to help onboard and train employees.<\/p>\n\n\n\nProject management certifications, such as PMI\u2019s Project Management Professional (PMP)<\/a> program, can be useful for sales professionals who frequently manage projects\u2014or for project managers who frequently work in sales.<\/p>\n\n\n\nOn the other hand, Salesforce developers that create components for Salesforce Lightning<\/a> may want to boost their credentials with programming certifications, such as a JavaScript certification<\/a>.<\/p>\n\n\n\n![](\"https:\/\/www.walkme.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/04\/Data-integrity-B_643bf12e.png\"\/)
<\/a>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"A Salesforce certification can be a great way to boost a Salesforce professional\u2019s career, especially in today\u2019s market. The demand…<\/span>","protected":false},"author":246,"featured_media":11680,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89,87],"tags":[608,609,201,610,494,367,611,96,188],"class_list":["post-11679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-training-onboarding","tag-certifications","tag-daps","tag-digital-adoption","tag-digital-adoption-certifications","tag-digital-adoption-institute","tag-digital-adoption-platforms","tag-digital-adoption-training","tag-employee-training","tag-salesforce"],"acf":{"__coauthors":""},"yoast_head":"\n5 Questions to Ask Before Investing in a Salesforce Certification<\/title>\n<meta name=\"description\" content=\"A Salesforce certification can boost your credentials and skill set, especially for Salesforce specialists\u2014but is an official certification the only way?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.walkme.com\/blog\/salesforce-certification\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Questions to Ask Before Investing in a Salesforce Certification\" \/>\n<meta property=\"og:description\" content=\"A Salesforce certification can boost your credentials and skill set, especially for Salesforce specialists\u2014but is an official certification the only way?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.walkme.com\/blog\/salesforce-certification\/\" \/>\n<meta property=\"og:site_name\" content=\"WalkMe Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-09T14:41:00+00:00\" \/>\n<meta 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Continuous change<\/a> is constant today, so it is important to answer this question before placing a bet on any specific software platform.<\/p>\n\n\n\n Fortunately, the answer to this question is easy. <\/p>\n\n\n\n Salesforce\u2019s<\/a> <\/a>growth<\/a> beat expectations in 2020 and it continues to acquire other majorly influential businesses, such as Slack<\/a>. <\/p>\n\n\n\n Given current trends, the continued expansion of this massive CRM<\/a> platform is all but assured, promising both security and opportunity for careers that revolve around this tool.<\/p>\n\n\n\n There are clear benefits to Salesforce certification, but this specific training is not always useful for everyone.<\/p>\n\n\n\n For instance, someone who specializes exclusively in Salesforce, such as Salesforce Administrators<\/a> or Salesforce Developers<\/a> will certainly benefit from the official recognition. Other sales professionals who use the tool regularly can also benefit.<\/p>\n\n\n\n This point, which we could call \u201cjob-training fit,\u201d is one of the most important to pay attention to\u2014it will determine which certification is most suitable or whether one can prove to be lucrative at all.<\/p>\n\n\n\n When diving into the question of one\u2019s job or career path, the next question to consider is which certification to choose. <\/p>\n\n\n\n After all, at the time of this writing, there are more than two dozen certifications organized according to Salesforce roles:<\/p>\n\n\n\n Check out Salesforce\u2019s list of certification exam guides<\/a> for more information.<\/p>\n\n\n\n Naturally, if one\u2019s own career falls into any of these specific categories, the choice is an easy one. Someone who is intent on becoming a Salesforce administrator, for instance, would consider investing in an administrator or advanced administrator certification.<\/p>\n\n\n\n Many people\u2019s job roles are not so clear-cut, however, so it may be necessary to dig deeper into the potential training choices to find the right fit\u2014or to look beyond Salesforce at other options, such as digital adoption certifications, as we\u2019ll cover below.<\/p>\n\n\n\n Through its online learning portal, Trailhead<\/a>, Salesforce provides extensive information about each certification and authorized training provider.<\/p>\n\n\n\n It should go without saying that an authorized certification carries more value than unofficial training programs. <\/p>\n\n\n\n This is not to say that unofficial training programs lack value, though. <\/p>\n\n\n\n Online training options such as Udemy, for instance, offer plenty of in-depth courses at reasonable rates. For certain users, these can be excellent choices and in some cases, even more practical. People who use Salesforce daily but aren\u2019t planning to become specialists may opt for this route.<\/p>\n\n\n\n Sales managers may also choose to implement in-house training tools, such as digital adoption platforms (DAPs)<\/a>. <\/p>\n\n\n\n DAPs are training overlays that operate synchronously atop other applications, such as CRM platforms. WalkMe for Salesforce<\/a>, for instance, can be used to streamline Salesforce onboarding, training, and technical support.<\/p>\n\n\n\n To sum up: unofficial education options can be just as useful as official ones, particularly for those not pursuing a career as a Salesforce specialists. As we\u2019ll see next, however, specialists looking to boost their skills and careers may want to look beyond Salesforce itself at other types of training.<\/p>\n\n\n\n In addition to the \u201cunofficial\u201d learning options covered above, there are other types of certifications that can benefit the Salesforce specialist.<\/p>\n\n\n\n As mentioned above, the best way to choose the right certification is to drill down deeper into one\u2019s own career.<\/p>\n\n\n\n For example, Salesforce specialists that leverage DAPs to improve Salesforce onboarding and training would do well to get certified in digital adoption.<\/p>\n\n\n\n WalkMe\u2019s Digital Adoption Institute<\/a> offers certifications that focus on:<\/p>\n\n\n\n Salesforce professionals involved in building and managing Salesforce deployments could learn a great deal from WalkMe\u2019s technical digital adoption certification<\/a>, especially if they plan to use DAPs to help onboard and train employees.<\/p>\n\n\n\n Project management certifications, such as PMI\u2019s Project Management Professional (PMP)<\/a> program, can be useful for sales professionals who frequently manage projects\u2014or for project managers who frequently work in sales.<\/p>\n\n\n\n On the other hand, Salesforce developers that create components for Salesforce Lightning<\/a> may want to boost their credentials with programming certifications, such as a JavaScript certification<\/a>.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":"A Salesforce certification can be a great way to boost a Salesforce professional\u2019s career, especially in today\u2019s market. The demand…<\/span>","protected":false},"author":246,"featured_media":11680,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"mobile_image_id":0,"tablet_image_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89,87],"tags":[608,609,201,610,494,367,611,96,188],"class_list":["post-11679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-training-onboarding","tag-certifications","tag-daps","tag-digital-adoption","tag-digital-adoption-certifications","tag-digital-adoption-institute","tag-digital-adoption-platforms","tag-digital-adoption-training","tag-employee-training","tag-salesforce"],"acf":{"__coauthors":""},"yoast_head":"\n2. How useful will certification be for me and my career?<\/strong><\/h3>\n\n\n\n
3. Which Salesforce certification is best?<\/strong><\/h3>\n\n\n\n
4. Is the certification I\u2019m looking at \u201cofficial\u201d?<\/strong><\/h3>\n\n\n\n
5. What other certifications can benefit Salesforce specialists?<\/strong><\/h3>\n\n\n\n
<\/a>\n\n\n\n