DIGITAL TRANSFORMATION CHALLENGES
Digital transformation challenges every level of an organization from the mailroom to the C-suite. It only makes sense that with this many moving pieces, the process of becoming a technologically advanced business will have many hurdles to jump over along the way.
Most organizations have adopted the necessary technology at each new wave of tech improvements. You have laptops, ERP, CRM, and much more. Each department may use a different system for analytics, project management, prototyping, or other industry specific digital tool. But this causes complexity.
Bringing on new tools means onboarding your employees. The digital transformation challenge here is emphasizing the second part of this equation: the employee. Successful digital transformation effort puts the human experience in the center of all processes.
The decision to invest in a new tool is not one that was made by accident. You analyzed the data and decided that this was the best move for your business — to increase employee productivity or drive customer retention. Without true adoption, or employee proficiency, you are failing to maximize the potential of your digital assets. Digital tools tend to vary by interface, functions, features and usage.
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Another digital transformation challenge is keeping up with latest technologies, and on the other side of the coin, keeping up the number of transformations occurring internally. Today’s new challenges are in AI, ML, and IoT: how do we leverage those? The solution is staying one step ahead, anticipate automation by creating new roles where technology complements human work rather than simply replacing it.
When it comes to taking digital transformation steps, every department could benefit. You can only pursue so many initiatives at once without spreading your resources and focus too thin.
The challenge is choosing which ones to bring to live. Remember, digital transformation is marathon, not a sprint. A good place to start is by studying the market to understand your customers’ unmet needs and where your competitors are failing to satisfy. This space is an opportunity to innovate and improve the customer experience through new technology.
